GTM in the UK: What To Know About B2B Data Privacy Compliance
Zoominfo
JANUARY 12, 2023
For example, under the UK GDPR all marketing activities must rely on either “consent” or “legitimate interest.” You can send electronic mail or make live direct marketing calls to businesses with a legitimate interest in your offer, product, or service. It also governs the use of cookies and other visitor-tracking technology.
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