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GTM in the UK: What To Know About B2B Data Privacy Compliance

Zoominfo

For example, under the UK GDPR all marketing activities must rely on either “consent” or “legitimate interest.” You can send electronic mail or make live direct marketing calls to businesses with a legitimate interest in your offer, product, or service. It also governs the use of cookies and other visitor-tracking technology.

Privacy 130
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Key Privacy Considerations from the Experian Appeal

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The Tribunal is responsible for handling appeals to decisions made by government regulatory bodies, such as the ICO, in cases relating to information rights. This article covers the details of the Tribunal’s findings and what they mean for the direct marketing industry.

Privacy 130
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One Year Later: GDPR Compliance for Marketers

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The GDPR does not just govern sensitive personal information like health records (as is the case with HIPAA in the U.S.); rather, the GDPR governs all information relating to an individual. Direct Marketing as a Legitimate Interest. Woah … any information? That’s right.

Planning 165
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Keep Calm and GDPR On: How Marketers Can Comply with GDPR

DiscoverOrg

The GDPR does not just govern sensitive personal information like health records (as is the case with HIPAA in the U.S.); rather, the GDPR governs all information relating to an individual. Direct marketing as a legitimate interest. Woah … any information? That’s right.

Planning 198
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GDPR Compliance for Marketers

Zoominfo

The GDPR does not just govern sensitive personal information like health records (as is the case with HIPAA in the U.S.); rather, the GDPR governs all information relating to an individual. In other words, we think you are not limited to “opt in” contact data for B2B marketing under the GDPR. Woah … any information?

Planning 100
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Your Guide to the GDPR: A Comprehensive FAQ

Zoominfo

Currently, the Data Protection Act of 1998 governs personal data in the UK. Current legislation is no longer enough to protect and govern personal data. This includes, if a company uses personal data for the purpose of direct marketing, scientific and historical research, or for the performance of a task in the public interest.

FAQ 186
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Theresa Kushner: Spotlight on the expert

Martech

They created these sales centers around the United States and staffed them with internal marketing departments to help the inside sales teams. It was really a direct marketing effort. I had done a short stint with a software company in California where they did direct marketing, so they hired me to do that.