Direct Response Coach

SEPTEMBER 17, 2014

Direct marketing is a complex business with many elements to consider. The rule says 40% of your direct marketing program will depend on your mailing [.]. The post Direct Marketing Formats: A strategic look at 9 mailer options appeared first on McCarthy and King Marketing.

Direct Marketing 100

Direct Marketing Copywriting Response Rate Rules 100

Direct Response Coach

JUNE 14, 2015

One of the most appealing aspects of direct mail is that you can mail any quantity at any time – all by yourself. The direct marketing industry may seem to be dominated by large mailers that send out millions of pieces at a time. But in fact a giant slice of the direct marketing pie [.].

Direct Marketing 100

Direct Marketing Lead Generation Copywriting Marketing 100

Direct Response Coach

AUGUST 18, 2014

If you’re using direct mail postcards in your marketing, let me ask you a question: Which side is the front? The post Direct Mail Postcards – Which side is UP? appeared first on McCarthy and King Marketing. appeared first on McCarthy and King Marketing. No, this is not a silly question.

Copywriting 100

Copywriting Lead Generation Direct Marketing Generation 100

Leadspace

AUGUST 1, 2018

In an age of digital marketing, big data, Artificial Intelligence (AI) and all things technological, direct mail might seem like a thing of the past. It’s not just a question of what’s fashionable; direct mail marketing is a lot costlier and requires significantly more effort than running online ads or sending emails.

Marketing AI 89

Marketing AI Paid Search Agency Response Rate Case Studies 89

Fount Media

MAY 16, 2021

B2B Mailing List is a database of email addresses and other business-related information from companies all over the world. You will increase your ROI by using B2B Email Lists for all of your email marketing campaigns as well as other marketing initiatives. It can also help the direct marketing campaigns get more responses.

B2B 52

B2B B2B Sales Contact Marketing B2B Marketing 52

Direct Response Coach

SEPTEMBER 1, 2014

One of the tell-tale signs of promotional direct mail is the use of so-called “teaser” copy and graphics on the direct mail envelopes. The post Direct Mail Envelopes: To tease or not to tease appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Lead Generation Direct Marketing Advertisements 100

Direct Response Coach

FEBRUARY 27, 2014

This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'

Direct Marketing 100

Direct Marketing Telemarketing Lead Nurturing Lead Generation 100

Direct Response Coach

FEBRUARY 27, 2014

This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'

Direct Marketing 100

Direct Marketing Telemarketing Lead Nurturing Lead Generation 100

Direct Response Coach

SEPTEMBER 19, 2014

We’ve seen these direct mail ideas before. The post Direct Mail Ideas: The Ace Hardware “paper bag” offer appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Lead Generation Print Advertising'

Paper 100

Paper Copywriting Lead Generation Direct Marketing 100

markempa

APRIL 8, 2013

Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. A report-writing software generates $12,000 in weekly revenues from a direct mail investment of $1,930. Make sure your website looks like your direct mail.

Direct Marketing 120

Direct Marketing Top of Funnel RFP Paid Search Agency 120

Biznology

FEBRUARY 9, 2016

Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). If you’re an experienced B2B direct marketer, this is probably not for you. If you’re an experienced B2B direct marketer, this is probably not for you. or even a face-to-face call.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Hubspot

JANUARY 12, 2018

What is direct mail? Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. Consumers enjoy getting mail.

Response Rate 93

Response Rate Press Lead Ranking Paid Search Agency 93

Direct Response Coach

JANUARY 26, 2016

The direct mail postcard is hot right now. Check your mailbox and notice how many business mailings are postcards. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. The post Is a direct mail postcard enough? Large, small or in between, [.].

Search Marketing 100

Search Marketing Google Paid Search Agency Companies 100

Direct Response Coach

JUNE 1, 2016

It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). The post Account-Based Marketing and Direct Mail appeared first on McCarthy and King Marketing.

Account Based Marketing 100

Account Based Marketing Marketing & Strategy Paid Search Agency Marketing 100

Direct Response Coach

APRIL 25, 2015

Which direct mail strategy is better? Frequent mailings to the same audience or fewer mailings (maybe just one) to a broader audience? This is a common problem for many business owners and marketers who look at their market size and then look at their budget – and realize they can’t do both. Well, they [.].

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Business Direct Marketing 100

Direct Response Coach

NOVEMBER 23, 2015

It goes without saying that before you begin to use direct mail, you need to know your numbers – specifically, the direct mail break even point. The post Knowing your direct mail break even point appeared first on McCarthy and King Marketing.

Creativity 100

Creativity Direct Marketing Lead Generation Marketing 100

Direct Response Coach

MAY 12, 2015

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Google Adwords is the cornerstone of online marketing. Apples to oranges, right?

Adwords 100

Adwords PPC Google Comparison 100

Direct Response Coach

MARCH 8, 2016

Direct marketing is a results-oriented business. This ongoing adjustment and testing is what makes direct marketing so powerful. The post The 5 Levers of Direct Marketing appeared first on McCarthy and King Marketing. You don’t have to wonder whether your campaign is working.

Direct Marketing 100

Direct Marketing Marketing Campaigns Business 100

Binary Demand

JUNE 22, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” Although lead generation is typically considered part of a company’s advertising efforts, it is not just limited to paid advertising channels.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Direct Response Coach

JULY 5, 2015

Testing is the path to success in direct mail. Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two offers, or two formats or two messages or two of anything else. This is known as an A/B split test. You select the two items [.].

Direct Marketing 100

Direct Marketing Lead Generation Email Marketing Marketing 100

Direct Response Coach

FEBRUARY 3, 2016

So you’ve been given the job of writing a new sales letter or direct mail postcard. The post 9 Questions to ask about your Direct Mail Creative appeared first on McCarthy and King Marketing. Your mailer is ready. You’re happy with the way it reads and looks. You think [.].

Creativity 100

Creativity Direct Marketing Lead Generation Copywriting 100

ViewPoint

JUNE 15, 2012

2012: Companies Lifting Off with Higher Budgets for Marketing & Lead Generation. There have been more comments from marketing automation vendors that cold calling and other traditional ways of generating sales leads are going away. Outbound vs. Inbound: We Can’t Get Away from Basic Integrated Marketing.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

Direct Response Coach

SEPTEMBER 30, 2015

When it doesn’t (and that’s pretty often), they simply dismiss the marketing tactic as something that “doesn’t work for us.”. The post Direct Mail Testing. appeared first on McCarthy and King Marketing. Remove all the guesswork.

Tactics 100

Tactics Direct Marketing Lead Generation Marketing 100

Direct Response Coach

APRIL 12, 2015

I never know what it will cost to generate a lead for a particular client until after we’ve run some [.]. The post Generating a Lead vs. Buying a Lead appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead Generation Online Advertising Web Marketing'

Buy 100

Buy Leads Lead Marketing Qualified Leads 100

The Point

FEBRUARY 10, 2010

Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years ago.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

US Data Corporation

NOVEMBER 15, 2016

Direct marketing is making direct contact with a specific audience to promote your products and services. Direct marketing can be executed through various channels, including direct mail , email marketing , and telemarketing. Direct Mail Marketing. Email Marketing.

Direct Marketing 40

Direct Marketing Telemarketing Copyright Paid Search Agency 40

The Point

APRIL 5, 2011

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

Focus Group 100

Focus Group Banner Ads Deliverability Banners 100

Direct Response Coach

DECEMBER 5, 2012

Email is faster, easier and cheaper than direct mail. As long-time direct mail guy, I was not an early adopter [.]. On the surface, this seems like a no-brainer. End of story. Well, not so fast. It’s more complicated than that. Let’s take a closer look.

Direct Marketing 100

Direct Marketing Lead Generation Copywriting Email Marketing 100

Biznology

SEPTEMBER 24, 2012

One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. By this definition, a direct marketing message can be delivered anywhere.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Overview of a Lead Generation Strategy.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Overview of a Lead Generation Strategy.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

The Point

AUGUST 17, 2010

Direct Mail is: a) more expensive than email. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

US Data Corporation

APRIL 4, 2017

As a result, many companies believe that digital marketing is the only effective way to target this incredibly important consumer demographic. However, direct mail marketing is actually one of the most viable and proven strategies to target millennials. minutes for Generation X and 8 minutes for Baby Boomers.

Effectiveness 49

Effectiveness Banner Ads Paid Search Agency Banners 49

US Data Corporation

APRIL 4, 2017

As a result, many companies believe that digital marketing is the only effective way to target this incredibly important consumer demographic. However, direct mail marketing is actually one of the most viable and proven strategies to target millennials. minutes for Generation X and 8 minutes for Baby Boomers.

Effectiveness 49

Effectiveness Banner Ads Copyright Paid Search Agency 49

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. During today’s increasingly digital and paperless age, it may be difficult to see the value in direct mail marketing.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. During today’s increasingly digital and paperless age, it may be difficult to see the value in direct mail marketing.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40