ClickZ

APRIL 22, 2020

We’ve been a leader in the Gartner Magic Quadrant for web content management for well over a decade. And we’ve also been a leader in the relatively new Gartner Digital Experience Platform Quadrant for three years or so. Yeah, sure.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Valasys

DECEMBER 9, 2019

Valasys Media has some of the gigantic names in its kitty of clients to watch out for and the names include Gartner, Docusign, Oracle, Lithium, Annalect, Synapse & Bronto & they provide exceptional services to all their clients. The company offers several solutions for the discovery of potential clients.

Lead Generation 64

Lead Generation Sales Qualified Leads Paid Search Agency Generation 64

Tony Zambito

JANUARY 29, 2017

Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization. Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

The ROI Guy

JANUARY 20, 2011

To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

SMB 40

SMB ROI Marketing Budget Work Management 40

Heinz Marketing

JULY 2, 2018

But this has been a multi-year journey for us, not just overall within ABM certainly but also with Forrester to really kind of work with them, to help them understand account based marketing, why it’s getting so much traction, why customers are getting engaged in it, things like that. That’s what happened.

Account Based Marketing 40

Account Based Marketing Peer-to-peer DemandBase Forrester 40

ViewPoint

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. 2012 Trending: Significant Transformation for Marketing Groups.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

Marketing Insider Group

JANUARY 24, 2013

. @ Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

JANUARY 21, 2010

Prior to forming VAZT, Seamus worked in sales and strategic account management for The Hackett Group, a strategic advisory and management consulting firm in Atlanta, For Gartner, a research, advisory and consulting company in Stamford, CT and Cambridge Technology Partners, a web development company, prior to its acquisition by Novell.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Hubspot

AUGUST 13, 2014

According to a 2013 study from the Direct Marketing Association , 66% of consumers have made an online purchase as a result of a marketing email. Marketing automation is impossible to master. It still brings in business. Where there''s a will, there''s a way.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Martech

OCTOBER 27, 2023

Dig deeper: Gartner : Give up on the complete view of the customer Brutal truth 3: Composable CDP is not a new paradigm Composable CDP proponents might lead you to believe this is an exciting new approach to managing customer data and your marketing programs. However, this is just another example where “what’s old is new again.”

Buyer Need 115

Buyer Need Work Management Marketing Management Budget Programs 115

Ambal's Amusings

DECEMBER 17, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. The High-Tech Direct Marketing Handbook – Howard J. Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. The High-Tech Direct Marketing Handbook – Howard J. Howard Sewell’s blog, Direct Connections.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

CoSchedule

FEBRUARY 28, 2023

I also compiled customer ratings from multiple sources such as G2Crowd, Capterra, Gartner, GetApp, and others to provide curated research from many providers in this single resource. Marketing Campaign Management Campaign management refers to the planning, execution, tracking, and analysis of direct marketing campaigns.

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

The ROI Guy

DECEMBER 14, 2005

. • Level 4: Business Transformation – these revolutionary investments seek to utilize business information and implement new processes to empower business capability and agility – enabling M&A programs, launching new businesses, empowering different go-to-market programs, launching new channels, or launching competitive programs.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

DECEMBER 13, 2005

Gartner recently outlined in its new years resolutions for CIOs, that 06 and 07 are important preparatory years for the next wave, and we agree. The next several years will be the time for preparation and innovation, as IT spending continues to grow and the next technologically innovative wave rises and crests.

Budget Programs 40

Budget Programs SMB Gartner Marketing Management 40

B2B Digital Marketer

OCTOBER 19, 2020

And in that case, I would say it’s probably more of the branding because with enterprise sales, they want to make sure that the vendor they’re buying from it’s legit, that they, you know, they have been reviewed by like Gartner or Forrester or some of these analysts in the enterprise. They it’s tougher for them to buy.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

ClearVoice

NOVEMBER 11, 2022

Like email content, SMS delivery is a direct marketing form. Recipients read as many as 98 percent of SMS messages. ( Gartner ). Organizations that maintain a blog receive 67 percent more leads each month. Demand Metric ). SMS content. SMS content is delivered by text message to customers and potential customers. Omnisend ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Ambal's Amusings

NOVEMBER 19, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. As a dyed-in-the-wool direct marketer, all I care about is whether someone responds.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

B2B Digital Marketer

OCTOBER 5, 2020

In fact, Gartner has come out recently and said, the buyer is 83 or 80% through the buying process before they pick up the phone and talk to your sales guy, which means they’ve figured out what is my problem?

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

BDB

SEPTEMBER 27, 2023

This data reflects the findings of a recent Gartner report demonstrating that businesses that source over 40% of their leads from marketing achieve higher conversion rates than others. Audiences may be directed to your landing page through paid advertising, direct marketing, or organic social posts, meaning SEO is less of a priority.

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26