Direct Marketing and Forrester - B2B Marketing Zone

Power Opinions - BANT is BUNK … Revisited

ViewPoint

SEPTEMBER 24, 2013

I have written articles and blogs against BANT (as a lead qualifying criterion) for years. Ginger Conlon (Editor-in-Chief, Direct Marketing News). "I Think: lead nurturing. I believe that this is market dependent. If the right person has the right pain and is in your target market, work the deal.".

Opinions

Opinions Sales Qualified Leads Lead Scoring Lead Ranking

Social Selling: What Does it Actually Mean?

PureB2B

AUGUST 25, 2021

Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. People often confuse social selling with social marketing – a common mistake. The ultimate goal is to have clients call you when they require your goods or services.

Lead Ranking

Lead Ranking Linkedin Network Marketing Social Media

8 Affordable and Scalable Lead Generation Strategies

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Overview of a Lead Generation Strategy.

Lead Generation

Lead Generation Sales Qualified Leads Generation Lead Scoring

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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8 Affordable and Scalable Lead Generation Strategies

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Overview of a Lead Generation Strategy.

Lead Generation

Lead Generation Sales Qualified Leads Generation Lead Scoring

Social Selling: What Does it Actually Mean?

PureB2B

AUGUST 25, 2021

Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. People often confuse social selling with social marketing – a common mistake. The ultimate goal is to have clients call you when they require your goods or services.

Lead Ranking

Lead Ranking Linkedin Network Marketing Sales Qualified Leads

How to Build a Personalized Account-based Marketing Strategy

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs.

Account Based Marketing

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy

ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Salespeople need leads—right now.

Sales Qualified Leads

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads

How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

MAY 30, 2022

In most B2B sales and marketing, personal data is key to reaching the right people at the right time. The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. Sales teams are one of the most affected groups by the regulation.

B2B

B2B CAN-SPAM Opt-out B2B Sales

How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

MAY 30, 2022

In most B2B sales and marketing, personal data is key to reaching the right people at the right time. The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. B2B Email Marketing Regulations: CAN-SPAM vs. CASL vs. the GDPR.

B2B

B2B CAN-SPAM Opt-out B2B Sales

How to measure ROI on creating and marketing content?

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI

ROI Top of Funnel Work Management Marketing Management

B2B Content Marketing - Less is the New More?

Ambal's Amusings

MAY 27, 2010

We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath Albee.

B2B Marketing

B2B Marketing Content Marketing B2B Planning

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI

ROI B2B Marketing Paid Search Agency Planning

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

APRIL 29, 2010

How should marketers leverage content? Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)?

Top of Funnel

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle

Writing Your Own Book to Establish Authority

B2B Digital Marketer

OCTOBER 19, 2020

In this episode of the B2B Digital Marketer Podcast, Raza Imam shares how you can publish your own book using content that you may have already published! Raza Imam is an entrepreneur, author, speaker, and coach with a passion for digital marketing and personal development. 15:53 – What’s overrated in B2B digital marketing.

Enterprise Management

Enterprise Management Work Management Marketing Management Sales Qualified Leads

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

copywriting that sells: powerful copy is easier than you think

The Effective Marketer

JULY 5, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Copywriting That Sells: Powerful Copy is Easier than You Think Writing great copy is easy. Why keep creative briefs a tool for only your marketing department to use? I usually Copywriting that sells.

Copywriting

Copywriting Work Management Marketing Management Marketing Budget Creation

B2B Marketing Zone

Power Opinions - BANT is BUNK … Revisited

Social Selling: What Does it Actually Mean?

Webinars

Trending Sources

8 Affordable and Scalable Lead Generation Strategies

Webinars

8 Affordable and Scalable Lead Generation Strategies

Social Selling: What Does it Actually Mean?

How to Build a Personalized Account-based Marketing Strategy

ClickInsights: Biggest roadblock to converting marketing leads

How Does GDPR Affect B2B Data: The Ultimate Guide

How Does GDPR Affect B2B Data: The Ultimate Guide

How to measure ROI on creating and marketing content?

B2B Content Marketing - Less is the New More?

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Demandbase: A New Twist In The Lead Management Automation Market

The Content Marketing Question: To Gate or Not To Gate?

Convince and Convert Blog: Social Media Strategy and Social Media.

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

Writing Your Own Book to Establish Authority

B2B Lead Management Market Heats Up

copywriting that sells: powerful copy is easier than you think

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