Marketing Craftmanship

FEBRUARY 16, 2012

a leading provider of crime forecasting data and risk analytics. But what impressed us more than the quality of their service, was the no-cost, cornball guerilla (included in photo) marketing tactic that eReleases applied to thank us for our business.

Cost 100

Cost Guerilla Marketing B2B Marketing Paid Search Agency 100

Versium

SEPTEMBER 12, 2018

At any given moment, many of us can activate our smartphones and pull up the weather forecast with just a few screen swipes and all within a matter of seconds. If we can accurately forecast something as complex as the weather using available data, why can’t companies do the same when it comes to reaching the right customers?

Paid Search Agency 40

Paid Search Agency Companies Enterprise Management Forecasting 40

Versium

SEPTEMBER 12, 2018

At any given moment, many of us can activate our smartphones and pull up the weather forecast with just a few screen swipes and all within a matter of seconds. If we can accurately forecast something as complex as the weather using available data, why can’t companies do the same when it comes to reaching the right customers?

Paid Search Agency 40

Paid Search Agency Companies Enterprise Management Forecasting 40

Rev

OCTOBER 14, 2018

First through conferences when I worked with MarketingSherpa , which hosted the largest, vendor-neutral Email Summit in the World, and then through our work with the Direct Marketing Association where he served on the Email Experience Council. Marketers have a LOT of information to keep up with. Data, trends, forecasts, etc.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

Content Marketing Institute

NOVEMBER 3, 2017

What these businesses are discovering is that looking at content only as a campaign or as a replacement for other marketing assets is a flawed approach. The funnel approach is classic direct marketing and advertising. And, if you treat content marketing this way – you will ultimately fail. And, guess what?

Cost Per Thousand 97

Cost Per Thousand Top of Funnel Funnel Advertising Lead Ranking 97

Valasys

DECEMBER 3, 2018

Leading up to the announcement of the deal, Claritas and Barometric had been partnering in-market as mentioned by Claritas CEO Mike Nazzaro. Barometric now becomes a part of Claritas’ media tracking portfolio for the increasing mobile ad market. ad market which exceeds the total spending on all traditional media.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Mobile Advertising Emarketing 40

Stevens & Tate

FEBRUARY 27, 2019

Does Direct Marketing Have A Role In Inbound Marketing? Recent Marketing Reports, Updates, and Trends . will exceed traditional ad spending in 2019 , according to a recent forecast. If you try to skip this stage, you will end up losing a substantial number of potential leads. Digital ad spending in the U.S.

Trends 40

Trends Cost per Acquisition Planning Amazon 40

LeadSquared

MARCH 3, 2017

That’s the power of email marketing. Take a look at this email user forecast for 2017 (in billions) by Radicati : According to Epsilon’s Q2 2016 North America Email Trends and Benchmarks results , email open rates are rising as well. You can maximize your marketing ROI with email marketing. That’s a win-win.

Email Marketing 52

Email Marketing Mobile Advertising Leads Lead 52

markempa

AUGUST 10, 2005

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpas IT Marketing Benchmark Guide.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

SendX

MAY 17, 2021

I’m going to talk about email marketing as the most efficient marketing channel for your yoga studio. Why Is Email Marketing An Efficient Channel? Put this alongside other email marketing stats and this number makes perfect sense: There were an estimated 3.9 billion by 2023. 99% of consumers check their email every day.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

markempa

JUNE 29, 2007

They interviewed over 1000 marketers, plus this year they gathered in-depth research from 4,658 actual business technology buyers. If you are a marketer for a company that sells technology, I encourage you to get a copy of this report. It will definitely help you better budget, forecast, and benchmark your marketing results.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Webbiquity

JULY 16, 2019

How can the business manage cash flow, particularly without a forecasting tool? Traditional advertising and promotion do not work in this set of market dynamics. We have found that attending trade shows, writing blog posts, and direct marketing of information and training have been the most effective way to reach the marketplace.

Enterprise Management 143

Enterprise Management Work Management Marketing Management Multivariate analysis 143

Convince & Convert

DECEMBER 9, 2014

As I argue in my book, Email Marketing Rules , it’s the open platform that is the source of email marketing’s strengths—its ubiquity, vast reach, and low cost of use. For instance, The Radicati Group forecasts the email audience will grow to more than 2.8 billion worldwide by 2018.

Paid Content 162

Paid Content Marketing Mix Lead Ranking Advertising Agencies 162

Webbiquity

JULY 26, 2010

Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010. Are You and Your Customers Hungry for Social Media? Wednesday, June 9, 2010. What was Linkedin Thinking? Wednesday, July 14, 2010. Paul Gillen ( @pgillin ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Customer Experience Matrix

JANUARY 4, 2007

Now they had to find a way to measure the impact of those mass media, both so they could continue to justify buying it (because, deep down, they knew it was providing some value) and so they could include it when they analyze return on all marketing investments. Both of these factors lead in the same direction.

Allocation 120

Allocation Lead Ranking Marketing Management Marketing Mix 120

Biznology

OCTOBER 25, 2011

You have probably responded to lower donations and attention by relinquishing too much power to your direct marketing firm and they have been much more aggressive than you’re comfortable with, sending out many more snail mail and email donation requests than ever before. It is time to leave the land fallow and let the lists rest.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

SnapApp

AUGUST 31, 2017

Mpowered Marketing | Chief Strategist. . . Although I don't directly market to millennials, I am mindful of their advancement into decision making roles. As far as Dryrun is concerned, digital marketing has far more to do with helping humans know that they can trust us and less to do with age or generational characteristics. .

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Biznology

JUNE 29, 2016

Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. This insures that if you are wrong, at least you have forecasted it. Such data elements as industry, job function, name of company, and past behavior are all potentials to make the message relevant.

Telemarketing 135

Telemarketing Tips B2B Trade Show 135

Biznology

JUNE 29, 2016

Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. This insures that if you are wrong, at least you have forecasted it. Such data elements as industry, job function, name of company, and past behavior are all potentials to make the message relevant.

Telemarketing 132

Telemarketing Tips B2B Trade Show 132