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DoubleClick Advertising Exchange – Could Lead To Google / Yahoo / Microsoft Showdown

readwrite

The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. ” DoubleClick was reportedly in serious talks with Microsoft about being acquired and later it was rumored that Google also became interested. Difference Between Ad Networks and Ad Exchanges. Other Players.

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Monday, November 19 at 1:00pm ET: Join ClickZ and paid search luminary Kevin Lee, who will outline the bid optimization process and benefits that will help search marketers achieve enhanced performance and better results. Sponsored by Doubleclick. Register now! Email a friend. Contact Sundeep. Contact Editors. Subscribe. -->.