Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 225

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Sales Management 118

sagefrog

DECEMBER 16, 2024

With artificial intelligence (AI) and automation reshaping how we work, you might wonder if strategies like B2B content marketing are still worth the effort. Leveraging AI to refine and enhance your B2B content marketing strategies ensures they deliver the maximum impact. What Is B2B Content Marketing?

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Marketing Insider Group

FEBRUARY 1, 2021

Source: Pew Research. The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Martech

OCTOBER 15, 2024

The true foundation of marketing lies in building brands that create demand but also build trust. But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product.

Enterprise Management 125

Enterprise Management Top of Funnel Marketing Management Digital Marketing Funnels 125

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Sprout Social

JANUARY 24, 2025

As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. But this is just a taster; we have so much more to share on our UK social trends webinar.

Social Media 105

Social Media Trends Media Top of Funnel 105

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Account Based Marketing 121

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 121

SEMrush

JUNE 9, 2025

Author: Rachel Handley 8 min read Jun 09, 2025 Table of contents We conducted a study to find out how AI search (including Google AI Overviews, Google AI Mode, ChatGPT, Claude, and Perplexity) could impact digital marketing and SEO industry traffic and revenue over the coming years. And some clicks will disappear altogether.

AIO 108

AIO Traffic Studies SEO 108

Outgrow

MAY 28, 2025

Interactive Content Marketing for SaaS: The Ultimate Guide to Engaging Your Audience Introduction: Why Interactive Content Marketing Matters in 2025 If you’re in SaaS and not leveraging interactive content marketing, you’re already falling behind. So, what is interactive content marketing? Onboarding?

Interactive Marketing 52

Interactive Marketing Top of Funnel Webinar Metrics Outgrow 52

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Studies 241

Content4Demand

DECEMBER 8, 2020

But that doesn’t mean B2B marketers can’t celebrate the glorious convenience of being able to reuse an excellent section of an E-book in an infographic or a blog post. As marketers flocked to virtual events in 2020, this is a great time to talk about how to make the most of all the sweat equity you invested in webinars and digital events.

Webinar Metrics 101

Webinar Metrics Top of Funnel Peer-to-peer Digital Marketing Funnels 101

Learn from the Pros

MAY 15, 2025

Thats Chris Kraft, a video marketing veteran who knows a thing or two about what makes business audiences tick. In 2025, video content isnt just having a moment; its owning the stage in B2B marketing , offering a perfect blend of storytelling, education, and sales enablement. What is the best B2B video strategy in 2025?

Top of Funnel 59

Top of Funnel Video Marketing Webinar Metrics Marketing & Strategy 59

ANNUITAS

MAY 28, 2020

A few weeks ago, my colleague Scott Parent wrote about the immediate impact the COVID-19 pandemic was having on marketing. In it, Scott offered four actionable ways to quickly and effectively shift your demand marketing plan to accommodate the changing business environment. But he didn’t just present these ideas in a blog post.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing?

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage.

Demand Generation Agencies 106

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Agencies 1 106

Scoop.it

JUNE 15, 2021

eBooks, whitepapers, and blogs – all these terms come to mind whenever we think about content marketing. But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way.

Top of Funnel 111

Top of Funnel Content Marketing Tools Planning 111

Hubspot

APRIL 13, 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. In a blind test run by the team at Business2Community it was discovered that a live webinar not only got 2.3x The Best Live Webinar Software.

Webinar Metrics 98

Webinar Metrics Enterprise Management Budget Programs Work Management 98

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. Plus, it’s not a KPI that’s commonly attributed to the event team. Last time, we talked about how to unlock more value from your event content , and the value of original content such as breakout sessions in your marketing plan.

Webinar Metrics 131

Webinar Metrics Top of Funnel Planning Advertising Agencies 131

Go Beyond SEO

FEBRUARY 1, 2025

In today’s digital landscape, having a strong online presence is crucial for attorneys looking to attract new clients. This blog explores effective strategies to enhance your attorney SEO efforts and ensure your practice stands out. Conducting Keyword Research Keyword research is foundational to any SEO strategy.

SEO 60

SEO Webinar Metrics Effectiveness Marketing & Strategy 60

Oktopost

JULY 30, 2020

Part of the “new normal” forced upon us by the COVID-19 pandemic is the shift to digital channels to maintain business continuity. . It’s easy to see that we are witnessing a golden age of online, digital-only events. This means webinars are now mainstream even with the most traditional of industries.

Webinar Metrics 99

Webinar Metrics Enterprise Management Marketing Management Budget Programs 99

Sword and the Script | B2B

APRIL 9, 2024

An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance Webinars were all the rage during the pandemic. We are well past the pandemic now, and live events have returned to the marketing mix.

Webinar Metrics 106

Webinar Metrics Advertising Benchmark Personalization Landing Pages 106

SEMrush

JULY 4, 2025

Create free account Semrush Blog SEO General SEO 10 Ways to Use AI for SEO to Streamline Your Work Author: Cecilia Meis 11 min read Jul 04, 2025 Contributor: Christine Skopec Table of contents Forward-looking marketers are already using AI in their SEO workflows. How Are Marketers Using AI for SEO? And you should be using it, too.

Work Management 82

Work Management SEO Lead Ranking Enterprise Management 82

Only B2B

NOVEMBER 20, 2024

The future is all about buyer-centric and digital-first sales. Gartner’s report indicates that 80% of B2B sales interactions between buyers and suppliers will happen through digital channels ( source ). Upgrade the digital skill set of your organization. Position your sales team to tackle complex buying decisions.

Lead Generation 71

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 71

SocialPilot

JUNE 19, 2025

We’ve put together a fresh, practical breakdown of 20+ types of social media content, not just the usual suspects like memes and videos, but also AI-enhanced formats, immersive experiences, and strategy-backed use cases. They often repurpose blog research into branded infographics featuring data charts, icons, and clean typography.

Social Media 59

Social Media Top of Funnel Webinar Metrics Media 59

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

Account Based Marketing 145

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 145

Lead Forensics

NOVEMBER 22, 2024

In this blog, we’ll take you through how to make this strategy work for your business. Today, it’s a vibrant business network with over a billion professionals – CEOs, marketers, decision-makers, and innovators – all in one place. This isn’t about throwing out a sales pitch to everyone who clicks a link.

Outreach 52

Outreach Ideal Customer Profiles B2B Sales Linkedin 52

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Typically, turning a sales prospect into a customer takes much longer in B2B marketing than in B2C. So, what does storytelling in SaaS content marketing entail, and how can you integrate it into your strategy?

Storytelling 207

Storytelling Top of Funnel B2B Ad Building 207

KoMarketing Associates

MARCH 9, 2017

There are already a variety of posts covering content marketing strategy in the B2B space, but one thing that many are missing is how the content you are creating should be organized. The organization of content should be thought about as soon as the exact strategy is laid out. What Is Content Marketing Organization, Exactly?

Top of Funnel 153

Top of Funnel Webinar Metrics B2B Marketing Marketing & Strategy 153

Single Grain

APRIL 1, 2020

Lack of an effective lead nurturing strategy. Email marketing. If you can master these three sources while simultaneously uncovering a powerful sales and marketing alignment and nurturing your leads, in due time you can turn things around. A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

KoMarketing Associates

SEPTEMBER 13, 2018

Webinars, email courses, and downloadables are just some of the types of content that are of high value to users and help you reach more of your target audience through different channels. Collect Emails for Marketing. Collect Emails for Marketing. Ebooks & White Papers.

Top of Funnel 152

Top of Funnel Sales Qualified Leads Webinar Metrics Lead Ranking 152

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? How are gifts presented? What are the gifts?

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Learn from the Pros

NOVEMBER 25, 2024

If you’re starting to think through your 2025 go-to-market (GTM) strategy, you’re likely facing some tough questions. How do we create a strategy that excites our audience and secures C-suite buy-in? But knowing what buttons to push isn’t always straightforward. How do we hit revenue goals with leaner budgets?

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Marketing Budget Ideal Customer Profiles 52

Launch Marketing

MAY 11, 2023

Utilize these tactics and points of execution to help marketing uncover more qualified leads for the sales team. 1) Generate Inbound B2B Leads with Content Marketing Content marketing (aka; inbound marketing) is a well-known method for lead nurture and generation. Digital ads: Use digital advertising platforms (i.e.,

Paid Content 118

Paid Content Top of Funnel Sales Qualified Leads Webinar Metrics 118