Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival.

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

Marketing Insider Group

OCTOBER 18, 2021

It’s definitely a challenge in today’s oversaturated digital marketplace, where every company has websites, blogs, paid ads, social media, and more. The thing is, pretty much every company knows that digital content is important. Research has found that 81% of consumers cite brand trust as an important factor in their buying decisions.

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Ranking 363

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Sales Management 118

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 325

Top of Funnel Marketing & Strategy Marketing Strategy Planning 325

Martech

OCTOBER 15, 2024

We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but for major purchases, trust is key. For B2B offerings, trust is the top selling point for decision-makers, as their motivation is almost always to avoid the blame that comes from making the wrong choice.

Enterprise Management 125

Enterprise Management Top of Funnel Marketing Management Digital Marketing Funnels 125

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. We Live in a Digital Marketplace.

Top of Funnel 360

Top of Funnel Paid Search Agency Lead Ranking Work Management 360

Marketing Insider Group

AUGUST 31, 2020

Sorry to say, you still need to follow the tried-and-true strategy of understanding your audience, delivering a stellar product, and providing an optimized experience. B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2B marketing, on the other hand, hasn’t kept up.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Ranking Lead Scoring 363

Webbiquity

DECEMBER 20, 2021

Business to business (B2B) marketing differs from consumer (B2C) marketing in several important ways. B2B marketing requires a unique, sometimes unusual, approach to effectively target buying groups within companies. Here are five strategies to make your brand stand out. Sure, it’s old-school marketing.

Creativity 294

Creativity B2B Marketing Marketing & Strategy Marketing Strategy 294

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Here at OptinMonster , we’ve been refining our video marketing strategy for years. Of course, growing a YouTube channel is just 1 aspect of video marketing. What Is Video Marketing?

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Martech

DECEMBER 20, 2024

Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Example Weak statement: Learn the basics of SEO strategy. Example Instead of this : Todays marketing landscape necessitates a multi-pronged approach that incorporates both digital and traditional methodologies. Youre not alone.

Top of Funnel 119

Top of Funnel Digital Marketing Funnels Lead Ranking Lead Scoring 119

Choozle

JUNE 26, 2025

Facebook Instagram X-twitter Linkedin Youtube In digital marketing, a compelling landing page is more than a nice-to-have; it’s a performance multiplier. It’s where a user “lands” after clicking on a digital ad, email link, or social media post. This cohesion builds trust, and trust builds action.

Landing Pages 86

Landing Pages Tips Allocation Paid Search Agency 86

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

Marketing Insider Group

NOVEMBER 2, 2020

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. What Is PPC Marketing? Quick Takeaways.

Paid Search Agency 364

Paid Search Agency Paid Content Search Marketing Top of Funnel 364

sagefrog

DECEMBER 16, 2024

With artificial intelligence (AI) and automation reshaping how we work, you might wonder if strategies like B2B content marketing are still worth the effort. Leveraging AI to refine and enhance your B2B content marketing strategies ensures they deliver the maximum impact. What Is B2B Content Marketing?

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics?

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. Content marketing is an essential growth strategy for new businesses.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Top of Funnel 110

Top of Funnel Conversion Optimization Digital Marketing Funnels 110

Marketing Insider Group

JUNE 1, 2020

Content marketing drives free traffic to this website everyday. But what happens once Marketing Insider Group gets that traffic? The answer: Lead generation funnels. These days everyone wants a high-converting sales funnel. To create a high converting funnel, you need a strategy focused on building trust.

Marketing Websites 354

Marketing Websites Lead Ranking Lead Scoring Top of Funnel 354

Martech

AUGUST 21, 2024

An integrated customer technology strategy resolves this issue by aligning all these technologies to work together. You need an integrated customer technology strategy built on these three key elements: One customer technology owner who aligns all customer-facing teams with IT on company security, login standards, migration procedures, etc.

Work Management 112

Work Management Marketing Management Marketing & Strategy Budget Programs 112

Webbiquity

JUNE 24, 2025

That post notes how the web presence optimization (WPO) model, originally developed more than a decade ago and refined several times since, lays out the basis for a GEO strategy. For now at least, you can also view an interactive version of the WPO model on the B2B marketing technology site (it’s up for sale).

Marketing AI 161

Marketing AI Optimization Generation SIC 161

Martech

NOVEMBER 4, 2024

Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. Here, we’ll explore actionable strategies to help marketers stay agile and thrive in the fast-changing DTC market.

Lead Ranking 121

Lead Ranking Tips Multi-Channel Lead Scoring 121

Marketing Insider Group

APRIL 19, 2023

That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. Content marketing is perfect for a company that’s in it for the long haul.

Paid Content 359

Paid Content Advertising Channels Planning Work Management 359

Optinmonster

JULY 24, 2024

As a content marketer, I’m always looking for competitor analysis tools that will give my company a leg up. Through my experience, I’ve identified some of the best tools available to help businesses analyze their competition and optimize their marketing strategies. What strategies are working for them?

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

sagefrog

DECEMBER 3, 2024

With a constant inundation of marketing messages, it’s no surprise that capturing your audience’s attention has never been more challenging—or critical. Businesses aren’t just competing for sales; they’re vying for trust, recognition, and loyalty in a crowded digital landscape.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide. Sounds awesome, right?

Top of Funnel 339

Top of Funnel Content Marketing Lead Ranking Work Management 339

Martech

MARCH 10, 2025

To stay visible and relevant, you must ground strategies in consumer intent data, understanding what people search for and how and where they seek answers. While traditional SEO practices remain important and according to our research still correlate with visibility in AI Overviews, its time to move beyond keyword-based strategies alone.

Marketing AI 107

Marketing AI Top of Funnel Marketing & Strategy Content 107

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. It will happen in how marketers and organizations view customer experience. Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. Of course, those preferences change.

Brand Identity 116

Brand Identity Branding Allocation Marketing AI 116

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Marketing Insider Group

SEPTEMBER 28, 2020

After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. However, the thing is—selling isn’t easy, and it’s far more difficult with so much digital information at your customer’s fingertips. Modern consumers are digital piranhas. What is a Conversion Funnel?

Top of Funnel 363

Top of Funnel Buyer's Journey Conversion Digital Marketing Funnels 363

Marketing Insider Group

MAY 20, 2020

Before you get knee-deep into planning your digital marketing strategy , it’s important to think about what exactly your content marketing goals are. When you’re planning out your content marketing, it’s a good idea to keep these major goals in mind. Conversion is a critical goal for any content marketing campaign.

Top of Funnel 361

Top of Funnel Content Marketing Planning Content 361

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Five little-used digital marketing techniques for your business. Provide gift cards.

Small Business Marketing 312

Small Business Marketing Tactics Business Paid Search Agency 312

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Work Management 99

Work Management Marketing Management Paid Search Agency Webinar Metrics 99

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. From websites and social media to events and trade shows, these lead capture systems ensure that no opportunity to introduce a lead to your sales funnel slips through the cracks.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Oktopost

AUGUST 1, 2024

This process is at the top of your sales funnel and buyer journey; without it, you’d have no new customers (or very few!). of marketers state generating high-quality leads is their biggest challenge. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Top of Funnel 118

Marketing Insider Group

JANUARY 9, 2023

When it comes to driving growth for your company, you can’t afford to overlook the value of demand generation marketing. With a comprehensive demand generation strategy, you can create interest in and desire for your products or services. Even seasoned marketers can get confused about demand generation parameters.

Demand Generation Agencies 292

Demand Generation Agencies Demand Generation Demand Generation 292

Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Updated on January 6, 2025.

Top of Funnel 111

Top of Funnel Landing Pages Digital Marketing Funnels Advertising Funnels 111