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Marketing collaboration and experimentation in action

Martech

The two chief supports for digital invention turned out to be collaboration and experimentation. Optimizely is known as an experimentation engine, with its Web Experimentation and Feature Experimentation (formerly Full Stack) products enabling rapid iteration of multivariate tests against select audience segments.

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This week’s AI-powered martech releases

Martech

It offers levels of autonomous decision-making and personalized user experiences. Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform. FastrAI is built into the Fastr Frontend platform.

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What is a digital experience platform or DXP and is it the future of content management?

Martech

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. For many businesses, e-commerce capabilities became essential to their digital operations. What DXPs do.

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A Powerful Combination: ABX & Personalized Website Content

6sense

Optimizely: Optimizely is a digital experience platform that lets users personalize website content, as well as run A/B or multivariate tests. They have customization features for both content and media management, allowing for rich, dynamic website experiences.

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Optimizely: A unified workflow for marketers

Martech

“I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. ” She runs multivariant tests — “Anything from full funnel tests to CTA testing.

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Optimizely: A unified workflow for marketers

Martech

I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. She runs multivariant tests — “Anything from full funnel tests to CTA testing.

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

Multivariate Tests. A multivariate test is like an A/B/n test on steroids. A multivariate test allows you to not only run every single headline variation at once but also every image variation so that you find the best combination of elements across different versions of your webpage. There is a drawback of course.