Martech

MARCH 13, 2023

The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). Dig deeper: What is a digital experience platform or DXP and is it the future of content management? What is MACH?

Digital Experience Platform 81

Digital Experience Platform Work Management Marketing Management API 81

Customer Experience Matrix

DECEMBER 11, 2019

Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform. The logic behind this deal is so clear that there’s little need for comment.

Digital Experience Platform 156

Digital Experience Platform Marketing Automation Services Buy Marketing Management 156

TrustRadius Marketing

APRIL 29, 2022

You need to achieve conversion, satisfaction, and usability wrapped into a digital experience. A consumer’s digital experience depends entirely on your ability to control and improve it. A digital experience platform’s goal is to provide you with the tools to improve customer journeys.

Digital Experience Platform 52

Digital Experience Platform Pricing Price CMS Development 52

E-Spirit

APRIL 24, 2018

In the spirit of innovation, which is the cornerstone of e-Spirit’s mission, today we introduced exciting new capabilities of the FirstSpirit Digital Experience Platform (DXP) at our annual customer and partner summit in Munich.

Digital Experience Platform 40

Digital Experience Platform Generation 40

Martech

AUGUST 18, 2022

This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. Our goal is to improve all aspects to provide fans a best-in-class experience from start to finish.”. Feedback from fans.

Digital Experience Platform 93

Digital Experience Platform Analytics Ideal Customer Profiles Touchpoints 93

E-Spirit

MARCH 3, 2021

e-Spirit has been selected for Gartner 2021 Magic Quadrant for Digital Experience Platforms. Learn more.

Digital Experience Platform 52

Digital Experience Platform Gartner Marketing 52

Martech

APRIL 21, 2022

In addition to expanding the reach of Infosys’s client base in Europe and northeast Asia, oddity also strengthens consulting expertise in digital experience (DX) and e-commerce, helping companies to transform their digital footprints and update their retail channels. Read next: What is a DXP? Why we care.

Digital Experience Platform 104

Digital Experience Platform Paid Search Agency Digital Transformation Touchpoints 104

Martech

DECEMBER 1, 2021

Digital experience platform Optimizely is set to acquire content marketing-focused company Welcome. Adding content capabilities to the DXP will aim to provide marketers with a better one-stop shop, in a digital ecosphere where customer experience is fragmented and requires scalable content production.

Digital Experience Platform 90

Digital Experience Platform Resource Management Acquisitions Optimization 90

E-Spirit

APRIL 6, 2021

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Digital Experience Platform 52

Digital Experience Platform Marketing 52

Martech

JULY 19, 2022

Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture. XP is typically purchased by customers as a managed cloud solution.

Digital Asset Management 88

Digital Asset Management Enterprise Management Marketing Management Digital Experience Platform 88

CMSWire

JANUARY 9, 2024

Explore the evolving DXP landscape: How Umbraco and Sitecore shape your digital project's future. Continue reading.

Digital Experience Platform 89

Digital Experience Platform Personalization 89

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. Every year the bar gets raised.

Marketing AI 140

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 140

Martech

DECEMBER 14, 2023

It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). Customers benefit through improved experiences, more relevant communications and overall satisfaction. An underutilized Digital Experience Platform (DXP).

Digital Experience Platform 105

Digital Experience Platform Marketing & Strategy Business CMO 105

Martech

JULY 18, 2022

Read next: What is a digital experience platform or DXP and is it the future of content management? Marketers’ own experiences can tell them that. Despite that, only 55% of organizations can deliver content based on a buyer’s unique interests. Furthermore, only 38% can track content consumption without gating it.

Digital Experience Platform 96

Digital Experience Platform Intent Signal Account Based Marketing ABM 96

Martech

MARCH 27, 2023

SAP is also highlighting its partnership program for Commerce Cloud, including Contentful for content creation, Coveo for AI-driven product recommendations and Akeneo for PIM and product experience management. Dig deeper: Sitecore adds new products to its composable DXP All-in-one versus composable. Why we care.

Digital Experience Platform 99

Digital Experience Platform Lock-In eCommerce Verticals 99

Martech

DECEMBER 27, 2022

New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Low-code customer experience processes.

Enterprise Management 93

Enterprise Management Digital Experience Platform Organization Marketing Management 93

Martech

FEBRUARY 15, 2022

Digital experience platform (DXP) Optimizely announced today that it has entered into a multi-year strategic partnership with Google Cloud. Digital experience is about marketers adapting to the many touchpoints where customers choose to engage with their brand in an increasingly fragmented digital world.

Digital Experience Platform 76

Digital Experience Platform Advertising Agencies Optimization Google 76

CMSWire

JANUARY 22, 2024

2024's projected top digital customer experience trends, from generative AI to the metaverse's revival. Continue reading.

Trends 108

Trends Digital Experience Platform Generation 108

chiefmartech

OCTOBER 24, 2021

Asked about major martech tools that organizations plan to add to their marketing stacks in the next 12 months, the #1 answer — by 9 points more than the next most popular choice — was digital commerce platforms at 43%. Third was marketing analytics and attribution platforms at 30%.

Digital Experience Platform 131

Digital Experience Platform RSS CMO Gartner 131

Martech

FEBRUARY 1, 2023

Conversion optimization platforms (COPs) enable marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Dig deeper: What is a conversion optimization platform? Executive buy-in is essential to the success of any martech adoption.

CMS Development 84

CMS Development Digital Experience Platform Paid Search Agency Optimization 84

CMSWire

APRIL 10, 2024

How Sitecore's leadership changes and AI focus are shaping the competitive digital experience platform landscape. Continue reading.

Digital Experience Platform 66

Digital Experience Platform Companies Content 66

Martech

DECEMBER 18, 2023

Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Expertise and experience: Advisory and consulting firms have specialized knowledge and experience in CX strategy, design, and implementation. Dig deeper: What is digital transformation?

eCommerce 94

eCommerce Marketing AI Best Practices Consulting 94

E-Spirit

APRIL 17, 2019

Forrester recently released a new “Wave” analysis of what it is calling Digital Experience Platforms (DXP), and the reports authors are now predicting that DXPs will one day become as commonplace as ERP platforms did in the 90s. Find out why customer experience is not the next ERP.

Digital Experience Platform 40

Digital Experience Platform Forrester Analysis 40

Martech

DECEMBER 1, 2023

Previously known as the AWS Digital Customer Experience Competency, the expanded AWS Advertising and Marketing Technology Competency covers the following competencies in addition to digital CX: Audience & Customer Data Management. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Management 78

Marketing Management Digital Experience Platform Advertising Agencies Zoominfo 78

Martech

JUNE 29, 2023

Purchases are won and lost each time a customer connects with your business digitally. Every organization needs to evaluate their digital experience and then act on those learnings. Here are some actions that organizations can take to improve digital experience and grow more revenue. Get MarTech! In your inbox.

Touchpoints 94

Touchpoints Dwell SMS Cross-Selling 94

E-Spirit

NOVEMBER 1, 2018

For centuries organizations have attempted to differentiate their companies by creating amazing products, establishing creative offers, using effective distribution channels, and/or going to market with competitively priced products.

Digital Experience Platform 56

Digital Experience Platform Differentiation Distribution Pricing 56

Martech

SEPTEMBER 22, 2022

But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology they can in order not to leave their customers behind. Dig Deeper: What is a digital experience platform (DXP) and is it the future of content management?

Digital Experience Platform 85

Digital Experience Platform Work Management Marketing Management Paid Search Agency 85

Martech

OCTOBER 24, 2022

Broken experiences.” ” The partnership with the DXP , she said, has been like a marriage — it has its ups and downs, but the downs were always fixed. .” ” The partnership with the DXP , she said, has been like a marriage — it has its ups and downs, but the downs were always fixed.

Digital Transformation 111

Digital Transformation Digital Asset Management Digital Experience Platform Work Management 111

Martech

FEBRUARY 10, 2022

“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Use marketing technology to help build customer trust.

Digital Asset Management 111

Digital Asset Management Marketing Management Paid Search Agency Touchpoints 111

Martech

OCTOBER 6, 2022

Dig deeper: Enterprise digital experience platforms: A marketer’s guide. In the past, it ran one experiment per month, and any changes recommended needed to be approved by a management council. A full re-platforming on the Optimizely DXP left it accessible and optimized, said CMO Kevin Bobowski.

Enterprise Management 88

Enterprise Management Work Management Marketing Management Digital Experience Platform 88

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. Most B2C marketers will need capabilities for ecommerce, content (content management systems and digital asset management), social media and a way to analyse customer data.

Digital Asset Management 111

Digital Asset Management Work Management Marketing Management Digital Experience Platform 111

Martech

FEBRUARY 16, 2022

Good morning, Marketers, what can we learn about the evolution of digital experience platforms, aka DXPs? Get the daily newsletter digital marketers rely on. The post Good morning: The evolution of digital experience appeared first on MarTech. Processing.Please wait.

Touchpoints 76

Touchpoints Digital Experience Platform Privacy Paper 76

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. Lyft Media has added a number of digital and out-of-home touchpoints to make the rider experience more engaging and to provide opportunities for advertisers. Why we care. What it is. Get MarTech!

Paid Search Agency 87

Paid Search Agency Advertising Agencies Ads Enterprise Management 87

E-Spirit

APRIL 4, 2018

There is no doubt that delivering great digital experiences is a top priority for companies that want to remain competitive.

Digital Experience Platform 45

Digital Experience Platform Class Companies 45

E-Spirit

OCTOBER 29, 2015

Forrester recently released a new “Wave” analysis of what it is calling Digital Experience Platforms (DXP), and the reports authors are now predicting that DXPs will one day become as commonplace as ERP platforms did in the 90s. Find out why customer experience is not the next ERP.

Digital Experience Platform 40

Digital Experience Platform Forrester Analysis 40

KoMarketing Associates

JANUARY 25, 2022

As marketers continue to focus on providing a unique, memorable customer experience, new research suggests that they anticipate customer expectations to rise in the coming months. As a result, more marketers appear to be gearing up to increase their investment in the customer experience — especially those who leverage an omnichannel strategy.

Demand 223

Demand Planning Digital Experience Platform Marketing & Strategy 223

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Is your marketing team ready for the future of content and experience management? What DXPs do.

Digital Experience Platform 88

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 88