Remove Digital Experience Platform Remove Digital Transformation Remove Enterprise Management
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What is a digital experience platform or DXP and is it the future of content management?

Martech

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. For many businesses, e-commerce capabilities became essential to their digital operations.

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What Is Digital Experience Software in 2022?

TrustRadius Marketing

Having a website today means managing programs, data, and databases: you can’t even think of them all at once. You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back.

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Digital Experience Platforms: Myths and Realities Behind the Hype 

Martech Advisor

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. In this article, Shashin Shah, CEO of Pimcore, outlines the myths surrounding these solutions, as well as realities of how the tech can transform businesses.

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3 pointers to navigate the confusing martech marketplace

Martech

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? Over time, it looks something like this: It’s a browser-based content management and web development system.

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Marketing collaboration and experimentation in action

Martech

The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). Welcome was created when NewsCred divested its content services business and rebranded as a content management solution. Shell: The heart of the digital eco-system.

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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

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Marketing beyond boundaries at Opticon

Martech

Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. Marketing without limits. Even in 2015, Episerver was locating itself in the digital experience platform category.