Martech

MARCH 13, 2023

The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). Dig deeper: What is a digital experience platform or DXP and is it the future of content management? What is MACH?

Digital Experience Platform 82

Digital Experience Platform Work Management Marketing Management API 82

Customer Experience Matrix

DECEMBER 11, 2019

Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform. The logic behind this deal is so clear that there’s little need for comment.

Digital Experience Platform 156

Digital Experience Platform Marketing Automation Services Buy Marketing Management 156

TrustRadius Marketing

APRIL 6, 2022

Most DXM tools are found in suites or digital experience platforms ( DXP ). A DXP is used to optimize the satisfaction of your virtual consumers and your overall operations. There are three types of DXP, monolithic, composable, and hybrid. . The goals of different DXPs can vary. Data Management .

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

E-Spirit

APRIL 24, 2018

In the spirit of innovation, which is the cornerstone of e-Spirit’s mission, today we introduced exciting new capabilities of the FirstSpirit Digital Experience Platform (DXP) at our annual customer and partner summit in Munich.

Digital Experience Platform 40

Digital Experience Platform Generation 40

CMSWire

JANUARY 9, 2024

Explore the evolving DXP landscape: How Umbraco and Sitecore shape your digital project's future. Continue reading.

Digital Experience Platform 98

Digital Experience Platform Personalization 98

E-Spirit

SEPTEMBER 21, 2021

If you’re considering making the move to a new web CMS or DXP sifting through the field of potential choices can be a bit overwhelming.

Digital Experience Platform 52

Digital Experience Platform Vendors Marketing 52

E-Spirit

AUGUST 3, 2021

If you’re considering making the move to a new web CMS or DXP sifting through the field of potential choices can be a bit overwhelming.

Digital Experience Platform 52

Digital Experience Platform Vendors Marketing 52

Martech

DECEMBER 1, 2021

Digital experience platform Optimizely is set to acquire content marketing-focused company Welcome. Adding content capabilities to the DXP will aim to provide marketers with a better one-stop shop, in a digital ecosphere where customer experience is fragmented and requires scalable content production.

Digital Experience Platform 92

Digital Experience Platform Resource Management Acquisitions Optimization 92

TrustRadius Marketing

APRIL 29, 2022

A consumer’s digital experience depends entirely on your ability to control and improve it. A digital experience platform’s goal is to provide you with the tools to improve customer journeys. This is why so many companies have opted to use the many digital experience cloud services available.

Digital Experience Platform 52

Digital Experience Platform Pricing Price CMS Development 52

Martech

JULY 19, 2022

Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture.

Digital Asset Management 90

Digital Asset Management Enterprise Management Marketing Management Digital Experience Platform 90

Martech

DECEMBER 14, 2023

An underutilized Digital Experience Platform (DXP). An inefficient customer relationship management (CRM) platform. DXP utilization. Leveraged the DXP’s existing capabilities for improved online customer interactions, dramatically enhancing the user experience. Fragmented analytics tools.

Digital Experience Platform 108

Digital Experience Platform Marketing & Strategy Business CMO 108

Martech

JULY 18, 2022

Read next: What is a digital experience platform or DXP and is it the future of content management? Despite that, only 55% of organizations can deliver content based on a buyer’s unique interests. That number rose to 63% among account-driven companies (where ABM makes up 50% or more of their marketing mix).

Digital Experience Platform 99

Digital Experience Platform Intent Signal Account Based Marketing ABM 99

E-Spirit

APRIL 6, 2021

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Digital Experience Platform 52

Digital Experience Platform Marketing 52

E-Spirit

MARCH 3, 2021

e-Spirit has been selected for Gartner 2021 Magic Quadrant for Digital Experience Platforms. Learn more.

Digital Experience Platform 52

Digital Experience Platform Gartner Marketing 52

Martech

MARCH 27, 2023

Dig deeper: Sitecore adds new products to its composable DXP All-in-one versus composable. A federated approach to offering services, combined with large partner networks, is bringing much greater flexibility to commerce offerings.

Digital Experience Platform 101

Digital Experience Platform Lock-In eCommerce Verticals 101

Martech

FEBRUARY 15, 2022

Digital experience platform (DXP) Optimizely announced today that it has entered into a multi-year strategic partnership with Google Cloud.

Digital Experience Platform 78

Digital Experience Platform Advertising Agencies Optimization Google 78

chiefmartech

OCTOBER 24, 2021

Asked about major martech tools that organizations plan to add to their marketing stacks in the next 12 months, the #1 answer — by 9 points more than the next most popular choice — was digital commerce platforms at 43%. Third was marketing analytics and attribution platforms at 30%.

Digital Experience Platform 131

Digital Experience Platform RSS CMO Gartner 131

Martech

FEBRUARY 1, 2023

The digital experience is ranked as “critical” by nearly half (47%) of companies, while only a third (33%) said maximizing conversion on their websites was critical, a Decibel/Econsultancy survey found.

CMS Development 86

CMS Development Digital Experience Platform Paid Search Agency Optimization 86

Martech

DECEMBER 1, 2023

Dig deeper: Acquia acquires tech platform to expand DXP capabilities Consulting services with accreditation include Accenture, Infosys, Merkle, Publicis Sapient and PwC. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Management 80

Marketing Management Digital Experience Platform Advertising Agencies Zoominfo 80

CMSWire

APRIL 10, 2024

How Sitecore's leadership changes and AI focus are shaping the competitive digital experience platform landscape. Continue reading.

Digital Experience Platform 68

Digital Experience Platform Companies Content 68

Martech

AUGUST 18, 2022

“The partnership with Qualtrics will enable us to gain a deeper understanding of fan preferences across all of these channels and allow us to begin to optimize the experience on our existing platforms for different types of fans that consume the tour in different ways,” Trembath said. Feedback front and center. Feedback from fans.

Digital Experience Platform 95

Digital Experience Platform Analytics Ideal Customer Profiles Touchpoints 95

Martech

SEPTEMBER 22, 2022

Dig Deeper: What is a digital experience platform (DXP) and is it the future of content management? He added, “It’s forced us as brands to actually listen more carefully to the wants and needs of those customers and meet them where they are.”. Using technology to listen and understand.

Digital Experience Platform 88

Digital Experience Platform Work Management Marketing Management Paid Search Agency 88

Martech

NOVEMBER 11, 2022

Most B2C marketers will need capabilities for ecommerce, content (content management systems and digital asset management), social media and a way to analyse customer data. The digital experience platform (DXP) category features vendors who offer some or all of these solutions. Click here to download!

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Martech

OCTOBER 24, 2022

” The partnership with the DXP , she said, has been like a marriage — it has its ups and downs, but the downs were always fixed. Mike Shaw, platform manager, outlined other aspects of the challenge Wolters Kluwer faced. ” Dig deeper: Sitecore adds new products to its composable DXP. Growing digital maturity.

Digital Transformation 114

Digital Transformation Digital Asset Management Digital Experience Platform Work Management 114

Martech

OCTOBER 6, 2022

Dig deeper: Enterprise digital experience platforms: A marketer’s guide. A full re-platforming on the Optimizely DXP left it accessible and optimized, said CMO Kevin Bobowski. He also has access to continuous support at Optimizely. As you might expect, he has Welcome founder Shafqat Islam’s cell phone number.

Enterprise Management 89

Enterprise Management Work Management Marketing Management Digital Experience Platform 89

Martech

APRIL 21, 2022

“With oddity’s digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys’ prowess in technological transformation.”. Read next: What is a DXP? Branding is crucial across all digital touchpoints, as is experience. Why we care.

Digital Experience Platform 106

Digital Experience Platform Paid Search Agency Digital Transformation Touchpoints 106

E-Spirit

NOVEMBER 1, 2018

For centuries organizations have attempted to differentiate their companies by creating amazing products, establishing creative offers, using effective distribution channels, and/or going to market with competitively priced products.

Digital Experience Platform 56

Digital Experience Platform Differentiation Distribution Pricing 56

E-Spirit

APRIL 17, 2019

Forrester recently released a new “Wave” analysis of what it is calling Digital Experience Platforms (DXP), and the reports authors are now predicting that DXPs will one day become as commonplace as ERP platforms did in the 90s. Find out why customer experience is not the next ERP.

Digital Experience Platform 40

Digital Experience Platform Forrester Analysis 40

Brandpoint

NOVEMBER 9, 2021

Whether you’re Microsoft or a one-person shop, you need to provide an exceptional, personalized experience. The (continued) rise of DXP The phrase Digital Experience Platforms has become a buzzword over the past year now that all-in-one platforms like Acquia have embraced the methodology.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Is your marketing team ready for the future of content and experience management? What DXPs do.

Digital Experience Platform 90

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 90

Martech

DECEMBER 27, 2022

In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture.

Enterprise Management 95

Enterprise Management Digital Experience Platform Organization Marketing Management 95

ClickZ

SEPTEMBER 8, 2020

There is more of a focus than ever on driving conversions, interactions and revenue through digital. Because of this, the platforms that manage online experiences, Content Management Systems and Digital Experience Platforms, are mission-critical applications for many organizations.

CMS Development 82

CMS Development Enterprise Management Digital Experience Platform Work Management 82

Martech

OCTOBER 19, 2022

End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the releance of the metaverse to brands. In addition to over 2,000 attendees at Chicago’s McCormick place, the digital experience platform said around 10,000 were attending online.

Digital Experience Platform 105

Digital Experience Platform CMS Development Work Management Marketing Management 105

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

Digital Experience Platform 91

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 91

TrustRadius Marketing

APRIL 29, 2022

If you’re still using a static content management system (CMS) for digital content delivery, you’re getting left behind. Digital experience platforms (DXP) allow you to create the seamless, personalized experiences your customers expect. As useful as DXPs are, their cost can be prohibitive.

Digital Experience Platform 52

Digital Experience Platform Enterprise Management CMS Development Work Management 52

Martech

JUNE 14, 2022

I’m in the middle of looking for a new technology platform right now, so those are the ones driving me up the wall. Is it a DXP? Is it a marketing automation platform? So the fact that we can’t decide upon what to call this thing. There’s so many different words for essentially the same thing. .

Paid Search Agency 86

Paid Search Agency Digital Experience Platform Marketing Automation Services Customer Surveys 86

Martech

JANUARY 2, 2024

As this happens, expect the lines to blur between CDPs and other tools and platforms. Pimcore, for example, offers an open-source CDP, but it also bills itself as a broader digital experience platform (DXP). This is already happening, even in the open-source market.

Work Management 68

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 68