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7 Reasons Every Business Needs to be on Twitter

Webbiquity

It’s not that Twitter can replace other touchpoints completely of course, but it can reduce the required cost and frequency of high-touch interactions. To Interact with Prospects. Just as many of your customers are probably on Twitter, so are your prospects. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

consumer-generated media, touchpoint analysis, measurement and metrics, planning a campaign (ugh, social media campaign ?), From there, Evans’ hour-a-day plan is laid out, starting with an exploration of the different forms of social content (blogs, video, podcasting etc.). Share this on Bebo. Subscribe to the comments for this post?

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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

Recommended effort: Five touchpoints. Recommended effort: Five touchpoints every other day. Recommended effort: Five touchpoints every other day. Kyle uses Digg to subscribe to company’s blogs that he thinks would make for good prospects. Contact sequence: Every other business day. Able to connect with an influencer.

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Full Stack Experimentation: A Comprehensive Guide

Convert

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Instead, server-side testing is one building block in the practice of full-stack and robust experimentation across products and touchpoints.

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How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try

Hubspot

9) Save the day's most Dugg story from Digg to your Instapaper. 10) Get an email whenever Digg publishes a new story featuring a specific keyword. You may roll your eyes when you hear about “The Dress” or “Chewbacca mom,” but the fact is that these online sensations become cultural touchpoints.

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