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Seven Expert Search Engine Marketing Guides

Webbiquity

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year. Share this on Bebo. Share this on Facebook.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Images via Ascend2: Search Engine Optimization Tactics. But link building is not easy.

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Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Search-only or search plus content sites—running a campaign across both search engines and partner content sites requires a higher budget than a campaign focused on search alone. Write your ads.

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Mastering Off-Page SEO: Boosting Your Website’s Visibility

Optinmonster

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. Where do image ads fit in the mix?

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Best of 2009: SEO Tips and Tactics, Part 2

Webbiquity

Is your website optimized for the way search engines work now, or are your SEO efforts still focused on yesterday’s ranking factors? 10 Ways to Be a Great SEO by Search Engine Journal. How Social Media Profiles Help with Search Engine Optimization by Social Media Today.

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