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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product.

20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Salesforce.com ), marketing automation tools and web analytics packages. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one?

Tools 67

A History of Dreamforce [Infographic] #DF11

Modern Marketing

We are thrilled that 100% of the data – the lifeblood of all great infographics – behind A History of Dreamforce was supplied by Salesforce.com, then painstakingly visualized by our friends at JESS3. by Joe Chernov | Tweet this There are few skills I value more than speed.

11 Features to Bring Salesforce Chatter to Life

Modern Marketing

Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. Sales & Marketing Alignment Chatter email Facebook Force.com Force.com Labs HootSuite Lead Scoring sales and marketing sales and marketing alignment Salesforce salesforce.com Seesmic Twitterby Andrew Sinclair | Tweet this. At its core, Chatter is about creating news feeds from people and recording updates.

6 Brilliant Uses of Video

Modern Marketing

Salesforce.com’s CRM Demo Video. Salesforce.com knows video because they know what viewers want. Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA salesforce.com Stanley State of the Internet Taylor Guitars video viral video Youtubeby Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much.

Video 26

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

Modern Marketing

Colleagues, friends, semi-strangers all DM’ing, emailing, texting the news: Salesforce.com just bought Radian6. In other words, Salesforce.com and Eloqua share the same path, and our friends on the Bay just cleared a lot of thicket with this acquisition. Revenue Performance Management cloud connectors Eloqua Jonathan Block M&A Marketing Cloud Paul Greenberg Radian6 RPM Salesforce salesforce.com siriusdecisions Social Mediaby Joe Payne | Tweet this.

Top 40 Twitter Feeds You’re Not Following

Modern Marketing

Dan Darcy – Dan, VP of Product Marketing for salesforce.com, shares views on tech, social media and business. Sharon Baker Mark Mapstone MarketingSherpa Matt McCoy NBCU Neil Davey New York Times nFusion Nick Judd Nick Knupffer Richard Margetic salesforce.com Scott Griffith Sean Parker Seth Dotterer Sheila Campbell Smarterer social media marketing Talkie Tiffany Farrant Twitter UStream VIA Agency Vicky Brock Wall Street Journal Yussi ZipCar

8 Rules When Using Social Media as a Support Channel

Modern Marketing

CRM systems like Salesforce.com already provide integration between Twitter and Call Center Support cases. Social Media b2b marketing crm customer retention customer service customer support Focus LinkedIn linking Quora SaaS Salesforce salesforce.com service level agreements SMB social media support channels Social Times support channels topliners Twitter vendor servicesby Zainab Ali | Tweet this.

The 10 Best B2B Videos

Modern Marketing

Speaking of production, were are doubly thrilled that our partner, JESS3, won a special Best Production award for the work they’ve done with us, Salesforce.com ( State of Cloud Computing ) and even for themselves ( State of the Internet ). by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space.

Enter The Ninja: The Anatomy Of An Uncommon Job Title

Modern Marketing

In response, young workers are taking to Q&A sites like Quora and LinkedIn as well as amassing accreditations from places like Amazon and Salesforce.com to establish a range of expertise. by Jesse Noyes | Tweet this. From Big Commerce's support site.

“Revenue” Turns One

Modern Marketing

Content Marketing AdAge Carbonite David Friend Eloqua engagement Facebook inbound links infographics Phoenix Suns publishing Radian6 revenue Salesforce salesforce.com SxSW The Blog Tree Twitterby Jesse Noyes | Tweet this. We’re donning our party hats at Eloqua today.

May The Force Be With You: 4 Takeaways From Cloudforce 2011

Modern Marketing

Salesforce.com thinks the SaaS industry is ready for a re-launch. Cloud 2 ” is now the fundamental underpinning of Salesforce.com’s application strategy. Salesforce.com is committed to building a powerful development platform. At Cloudforce, Salesforce.com again showcased the ability to use the Force.com platform for rapid application development. by Andrew Sinclair | Tweet this. Salesforce Keynotes are quickly becoming legendary for their marketing polish.

The 4 Stand Out Aspects of Salesforce Summer 11

Modern Marketing

While this release is not heavy on features by Salesforce.com standards, the company has been on an acquisition spree as of late and the Dreamforce keynote only a few months away, so I expect to see a lot more in the works. Salesforce.com’s development of numerous Force.com features and tools. I believe that Chatter will be an integral part of all Salesforce.com products in the future.

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Digg this! Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process.

Marketing Goes To Washington: How One Think-Tank Gets The Message Out

Modern Marketing

Brian credited the organization’s investment in marketing automation and an integrated CRM solution run through Salesforce.com for making it possible to run highly-engaging campaigns despite having a nonprofit’s level of staffing. by Jesse Noyes | Tweet this.

[Cartoon] The Leads Are With Sales

Modern Marketing

Sales & Marketing Alignment email Email Marketing lead management Lead Scoring marketing automation Marketing Measurement revenue Revenue Performance Management sales sales and marketing alignment sales enablement salesforce.com

Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?

Modern Marketing

Revenue Performance Management crm Eloqua Facebook IBM Lauren Carlson lead management Lead Nurturing marketing automation MySpace RPM Salesforce salesforce.com Software Advice Terradataby Joe Chernov | Tweet this. Lauren Carlson , of Software Advice , is one of the rising stars in the constellation of CRM, marketing automation and, now, Revenue Performance Management industries. She’s got the three “S’s” down pat: She’s smart , speedy and social.

Eloqua Goes Titanium

Modern Marketing

by Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.” We think that’s an understatement. It might just be the event of the year. It’s got it all: superstar speakers, a veritable “who’s who” list of attendees, all the top cloud vendors, and always an immensely entertaining entertainer.

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Digg this!

14 Sanity Saving Apps For Business Travelers

Modern Marketing

Lastly, the Chatter mobile app from Salesforce.com helps me keep on top of what’s happening with my Eloqua colleagues around the globe.

B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

Digg this! Tags: Random Alibaba Angie's List AppXchange Ariba b2b marketplaces b2b procurement b2b purchasing b2b social media BuyerZone ChoiceVendor Commerce One craigslist eBay Experian FYIndOut.com GetApp.com Google App Marketplace online b2b commerce Resource Nation Salesforce.com TechCrunch TradeKey VerticalNet VertMarkets Yelp Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring.

Why Eloqua is Working with Habitat for Humanity

Modern Marketing

Companies like Microsoft, and Salesforce.com have long been active in “community service&# or charity work, but now companies like Eloqua are building our Community Service Committee to enable employees, partners and those associated with the company to give back as well. This activity not only made me feel good personally, but I gained a lot of respect for Marc Benioff and his commitment to the Salesforce.com foundation. by Erika Goldwater | Tweet this Like to give back?

3 Great Twitter Apps for Content Marketers

Writing on the Web

CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. Digg this! Today’s post was written by Louise Baker, freelance blogger and journalist.

The Revenue Performance Management Bandwagon

Modern Marketing

Salesforce.com created the cloud computing category. by Brian Kardon | Tweet this. Following is a post from our internal blog. We thought the world might like to read it as well. All part of our commitment to transparency. Rosanoff: “Mr. Edison, please tell me what laboratory rules you want me to observe.&#. Thomas Edison: “There ain’t no rules around here. We’re trying to accomplish somep’n! Imitation is easy. The real work is in creating something new.

Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. The CRM integration can now capture the search phrase and other referral details for leads imported from Salesforce.com Web to Lead forms: this required special processing since Salesforce.com embeds the information within a text string. The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg.

Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! Summary: marketing vendors offer several types of social media applications.

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Digg this!

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Businesses will demand Intelligence not Social Media – Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed – we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us We generate, score and manage leads to sales completion and integration with Salesforce.com.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Salesforce.com actually works well when there are marketing automation tools and processes feeding it with filtered and sales ready leads vs the other way around. Talk to Kim Albee at einsof, Jeff Ernst at Kadient (formerly Pragmatech), or the folks at Salesforce.com who manage Salesforce Content.