How PR and Social Media Can Work Together


In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). Digg this! Social media and PR would seem to be natural allies.

Work 77

Best Social PR Guides, Tips and Tools of 2010


The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&# Social Media Press Releases and Blogger Outreach.

Tools 47

Trending Sources

Best Social PR Guides and Tips of 2010 (So Far)


Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. The Top Free Press Release Distribution Sites by ** 5 stars.

The Future of Social Media


Johannes Gutenberg , the Mark Zuckerberg of his day, invented his printing press in 1440. Digg this! We live in amazing times. Social media is transforming communications in ways unimaginable just a couple of decades ago.

Best Web Presence Optimization Guides and Tips of 2010


Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. Digg this!

Best 39

Three Overlooked Ways to Improve SEO Results


But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g. Digg this!


3 Tips for Better Blog Writing

Writing on the Web

If you just regurgitate press releases, or take very little risk with your blog posts, you will not attract very many readers. Digg this! I’m glad to see that there are more agencies focusing on content marketing for small businesses.

Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Digg this!

Tips 40

17 Ways to Succeed in Viral Content Marketing


While the image created a stir, the maneuver generated a great deal of positive press for the brand, and a year later, we’re still talking about the campaign. SingleGrain recommends Digg, Reddit, StumbleUpon, YouTube and

Content Rules: Insight and Originality Attracts Clients

Writing on the Web

Example of what that means: I got a press release yesterday to announce a new book; in the blurb about the author, they explained he was a nightclub owner who almost died in a drug-related fire; who went on to become a psychologist and spiritual leader; who writes about how his near-death experience transformed him and how he overcame addictions. Digg this! Writing Great Press Releases: Break 3 Rules, Keep 3.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Press. Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. Facebook. more share options. fewer share options. This video will appear on your blog shortly. Loading. Loading. Loading. Loading.

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

But for true 360-degree brand tracking, you may require a vendor that also integrates offline sources such as the traditional press. Digg this! In the last post we covered how to create a Social Media Lead Flow.

Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s


This time around, the KPIs needed to focus on more than just press coverage. To distribute the videos, Shutterstock partnered with Digg, a news aggregator, and tapped an SEO agency to help drive organic visits. A Clinton running for president. The Full House cast on TV.

Are You Committing Content and Social Media Sabotage?

Vertical Response

There are also several third-party social sharing widgets and applications you can choose from such as AddThis , ShareThis , or WordPress plugins like Digg Digg. Recently, I had a music journalist and friend conduct an interview with one of our favorite artists.

Five Audiences for Social Media Marketing


Press releases very rarely meet that standard. Digg this! One of the first precepts aspiring writers learn is to “write for your readers.&# A technical audience is different from a business one. C-level executives respond to different messages than do mid-level management.

Media 34

YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0

Buzz Marketing for Technology

Press. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading.

3 Web Tools to Make Money Online

Writing on the Web

There are many others I’ll tell you about soon: iMotionVideo, EasyVideoPlayer, WebinarsAGoGo, Optimize Press. Digg this! I’m curious… what web tools could you absolutely not live without? To make money online , you need systems and software helpers. I don’t try them all out, it tends to drive me nuts to have too many distractions and things to learn.

[Chart] Can Google’s +1 Catch Up With The Facebook “Like”

Modern Marketing

While the move got plenty of press, Google has a lot of catching up to do with the Facebook “Like&# , which shows no signs of slowing down.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Press. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close ). This video has been added to your favorites. close ).

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Purchase Tickets Nominate Now Recently Trending Digg Founder “Burned Out,&# May Leave by End of 2010 View Comments The Case For Social Media in Schools View Comments 10 iPhone Apps for the Global Foodie View Comments New Twitter Design Based on the Golden Ratio [IMAGE] View Comments Which Words Does Google Instant Blacklist? New Twitter Rolls Out to More Users, Digg Founder "Burned Out," May Leave.

Are Your Content Readers Thinkers or Feelers?

Writing on the Web

Let me know how you do, just press the comment button below and comment… (Or, for all you ‘feelers’ out there, let me know you care!). Digg this! Have you ever read an e-newsletter or blog post and got a feeling of disappointment?

Fulfill your resolution to blog in 11 steps


And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. So “blogging” is on your 2014 New Year’s resolution.

A Tale of Two Websites: Good/Bad Content

Writing on the Web

You have to grab his attention by speaking to his most pressing and compelling desires. Digg this! How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it?

Your corporate website needs to become a trap


Most companies do a pretty good job of posting all their wins, news, press, and announcements onto their site. “Who would want to share my press release to social media?” I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown.

The best online reputation defense is a good offense


The reason you’re so accomplished is because you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch.

Content Marketing Tips: Get Your Stories Straight

Writing on the Web

I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Digg this! Good content marketing requires good storytelling. Fortunately, the human brain is a story-creating machine. In our lives, we take whatever happens and impose logic and chronology upon it. Consider these common phrases: Everything happens for a reason. One door closes and another one opens. More will be revealed. Things happen in threes.

Tips 36

Win a Signed Copy of “Content Rules”!

Modern Marketing

We’ve authored case studies , press releases and are readying to publish a whitepaper. We’ve even written 28 blog posts on revenue performance and we talk about RPM in virtually every press interview and speaking engagement. by Joe Chernov | Tweet this. We love Content Rules. You know that by now. But what we also love is this new category we pioneered: Revenue Performance Management (RPM).

Rules 15

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62.

Tips 62

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


He notes that some companies try to use a blog simply as a mechanism to re-post their press releases, and are subsequently disappointed by the results. He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.”

Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

Instead, they will blast press releases. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. And "Amen" to let's stop the press release blasts!

77 Blogging Stats to Improve Your Blogging Strategy


41% of consumers press the ‘Like’ button on Facebook for discounts and promotions. At the same time, 15% of users prefer Digg, reddit or Slashdot for such purposes. Still not sure whether your business should be out there blogging?

Stats 25

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Before posting a shamelessly promotional blog entry, please note: A blog is not a press section.

Social Media for the Boardroom

Buzz Marketing for Technology

Obviously a topic like Energy has been written about for ages – at its highest level it has millions of conversations, press, articles, blog pages and best of all opinions! Digg this!

5 Big Marketing Lessons From Kickstarter

Modern Marketing

The open source rival to Facebook drew a lot of attention from the Web and the mainstream press alike. by Jesse Noyes | Tweet this. When Kickstarter launched it was seen as a grand experiment for the largely untested crowdfunding model.

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?)

Trust 21

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

Digg this! I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI?

Reinventing Invention: Online Only Video: The New Yorker

Buzz Marketing for Technology

Share: Digg. Press Center. Skip to content. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Humor. Fiction & Poetry. The Talk of The Town. Online Only. Subscribe. About Us. Archive. Store. The New Yorker. Online Only. Conference Video. Reinventing Invention. May 12, 2008. Malcolm Gladwell on the challenge of hiring in the modern world.

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Digg this! You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice.

Serial Writing Formula: 1=5+2=7+1

Writing on the Web

I also am writing a press release with the 6 steps included. Digg this! I’m no math genius, nor do I even think remotely like that in analytical terms. But once in a while I stumble upon something that makes sense , saves time , and produces exponential results. I’m talking about serial writing.

How to Start a Blog Serial Writing Project

Writing on the Web

I will proclaim it to be a rousing success for saving you time and energy whenever you’re faced with writing for your ezine, blog, web pages, press releases, and even white papers. Edit your work so that it is appropriate for article directories, press releases, white papers.