Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Begin by creating buyer personas—who are your buyers? But they’re just that: tools. What problems do they face? Share this on del.icio.us.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Do you have a buyer persona? But that’s content for another blog post. What did I get? Simms Jenkins ( @SimmsJenkins ). Tweet This!

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

FEBRUARY 14, 2011

Mike Frichol notes the disconnect between b2b technology vendor messages focused on features, innovation, technology leadership or competitive advantages and the three factors that actually motivate b2b buyers to make a purchase. The 3 Reasons That Motivate B2B Buyers to Buy by The Marketing Melange. Are B2B Marketers Missing the Point?

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100