How PR and Social Media Can Work Together
DECEMBER 6, 2010
In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). The social media release is used for blogger outreach. Digg this!
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? 6 free online PR tactics that deliver by iMedia Connection. Digg this!
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Digg this!
5 Social Media Savvy Nonprofits
APRIL 28, 2011
And my favorite feature: The museum had its staff fan out to the surrounding neighborhood and write up reviews of local bars, cafes and restaurants. by Jesse Noyes | Tweet this.
Search isn’t about search anymore, it’s about social
MAY 19, 2015
Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. Influencer Outreach. Search will never be the same as it was as recently as a few years ago.
How to Get Coverage in Blogs – Really
MARCH 22, 2010
Such posts often take the form of “do’s and “don’ts for successful blogger outreach. As more PR firms have discovered the value of getting coverage in blogs for their clients, the practice of blogger outreach has spread exponentially and the volume of pitches has exploded. The vast majority of bloggers write part-time, and there simply aren’t enough hours in the day to even respond to each pitch, much less write about each. Digg this!
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. 2) Only start a blog if you love writing and have something to say: Here’s secret number 1 about blogging: blogs don’t write themselves.
Upgrade your lame agency website into your social media brand HQ
DECEMBER 4, 2012
Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. So, I can write my copy with abandon and without having to worry about linking text or whether those links will go dead or change over time.
26 Ways to Promote Your Blog Post
NOVEMBER 17, 2014
Sure, we might do a few things to promote them (write a Facebook update, tweet a few times, send it to our email list), but often that’s about it. However, many smart and successful bloggers do hold themselves to spending as much time promoting their posts as they did writing those posts.
Content Marketing Results: 18 Ways to NOT Get Blog Traffic
Writing on the Web
JULY 27, 2010
What do you need to know about about the way people read online to make your content marketing efforts pay off? Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. Digg this!
Content Aggregation: The Future of (B2B and Consumer) Media?
SEPTEMBER 21, 2010
David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. Online content aggregation is as old as the Internet itself, beginning with AOL. While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. Amy-Mae Elliott offers guidance on writing a great bio, selecting a Twitter picture, making the best use of your URL link and using lists to optimize your Twitter profile. Digg this!
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
I thought I would take advantage of the power of the system to let you know about these new sources, what topics they tend to write about and some of their recent top posts. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ).
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Is Your Online Marketing Strategy All Tweet and No Meat? Noting some statistics on the explosive growth of online video, David L. She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. Digg this!
Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion
AUGUST 1, 2007
Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff. Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tacticâ€”and again, it costs nothing other than the PR legwork.
7 Reasons Every Business Needs to be on Twitter
FEBRUARY 10, 2010
not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company. It’s less formal, more “social and usually more effective than “cold outreach. Digg this!
Book Review: Social Media Marketing – An Hour a Day
JULY 28, 2010
Research shows that two out of three word-of-mouth conversations reference a brand, product or service—and these conversations are increasingly moving online through social media. Digg this!
Using ALL the Tools of Social Media Optimization
SEPTEMBER 10, 2008
Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts.
Best of 2009: SEO Tips and Tactics, Part 2
JANUARY 19, 2010
Jonathan Hochman writes that “Flash gets a bad rap for optimization, and explains in detail how to SEO a Flash website. Another great post on this topic is The Ultimate Fast Guide to SEO + Flash by MediaPost Online Media Daily, in which Rachel Moran prescribes mixing HTML and Flash, using optimization tools and other techniques for enhacing search results for Flash sites. Digg this! Is it really impossible to optimize a Flash website?
B2B Marketing Thought Leadership: Tom Pick
Modern B2B Marketing
AUGUST 27, 2008
Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer. I also write the WebMarketCentral B2B marketing blog , and manage WebMarketCentral.com , a site that connects web marketers with online resources and services. From reading your blog, I see that you write a lot about marketing innovation. I started experimenting with social bookmarking sites like Digg, del.icio.us
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.