Writing on the Web

SEPTEMBER 1, 2010

Does your blog trigger emotional reactions ? Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Are you writing with feeling? Next time you review your writing, try to identify possible feelings in the reader.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

SEPTEMBER 28, 2010

Tags: About Blogs Attracting Clients Content Marketing On Writing Better Online Marketing Writing Great Blog Content Writing for the Web beliefs blog content blog writing content marketing with blogs persuasion triggers why clients buy.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

AUGUST 10, 2010

What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? Once their negativity buttons are triggered, you’ve got their attention, now do something with that. Your blog writing can improve. Ba-da-boom , instant sales and subscriptions. Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

NOVEMBER 18, 2010

As most brains are very similar, certain motivations and persuasion triggers are always effective. I’m off to Las Vegas to a big Internet marketing conference sponsored by Mike Filsaime and Chris Farrell. Customer Media Congress: Patsi’s in Dutch… Online Persuasion: Seeing Through the Eyes of Your Customers.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

OCTOBER 24, 2010

I believe that there is new useful information for marketers, and in some case, they are only reinforcing what marketers already know. Copywriters have been using subconscious emotional triggers for a long time now with success. Emotional Attention + Memory = Content Marketing. Blog this on Blogger. Email this via Gmail.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

AUGUST 12, 2010

Today I do a lot of ghost blogging and web writing for smart professionals who would rather outsource their online marketing tasks and concentrate on their business and their clients. But more than that, I sincerely want you to be in control of your online marketing and get great results. Blog this on Blogger.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

OCTOBER 19, 2010

When something catches our attention, if we want to know more, and if it triggers one of our drives (acquire it, eat it, bond with it, use it to save time, energy or money or protect family) we will remember it so that we can take action on it. Neuromarketing: This is your brain on advertising… The Brain Science of Online Persuasion.

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 15, 2010

Persuasion triggers and emotional hot buttons. Online Persuasion: Creating Desire. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion content marketing with blogs. Faces of people enjoying the offer. Stories of clients/cases/examples. Metaphors and analogies.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 13, 2010

How will you apply it to your content marketing? The Brain Science of Online Persuasion. What do you think about this? Makes sense to me. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

NOVEMBER 16, 2010

It triggers neural networks to form, and as a result, the brain will be predisposed the next time it receives similar inputs. What does this mean to marketers? The Senior Brain: How to Market to Oldies but Goodies… 10 Conversion Tips from Brain Science. Quick emotional processing happens with a cascading impact.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

DECEMBER 7, 2010

What results is a neural network of recalled associations that gets triggered by a memory of a hot-button stimulus. As for selling more widgets through emotional story-telling, that’s the art and craft of content marketing, isn’t it? At some point, something was important enough because it was emotional.

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

OCTOBER 13, 2010

We pretty much know when we’re paying attention, so you can ask readers about their experience with your marketing materials. And, we can’t be aware of the factors that precede our conscious awareness and trigger attention, unless doing brain scans. Online Persuasion: Seeing Through the Eyes of Your Customers.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

JULY 7, 2010

There are a couple key persuasion triggers to remember when composing sales content: Social proof. Not only will he not feel authentic and sincere, but depending on what the old clients say, it might not ring true for his new company, products or services. Readers can smell a phony testimonial a mile away from the computer screen.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

DECEMBER 15, 2010

Therefore your content needs to trigger to action. Click and bye-bye. Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. That’s the way you engage readers to respond. Your content should be created with the end in mind: to further a relationship.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

MARCH 7, 2011

Once I get a Scribe score of 100%, I can pull the publishing trigger with full confidence. I don’t have to understand it, I just follow the blog SEO tips and I get better search engine results. I can tweak the title and the keywords before I publish. I don’t think anybody should be blogging without Scribe. Blog this on Blogger.

SEO 100

SEO Tips Digg Blogger 100

Writing on the Web

APRIL 19, 2011

How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. Blog this on Blogger.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

JANUARY 11, 2011

Here are some ideas for triggering stories: A negative story, a failure, a lesson learned. Your online content should be no different. Most of them center on writing about how to solve a problem for your readers. The best way to gain attention and engage readers is through storytelling. A case study. History and mythology.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

OCTOBER 18, 2010

Here these signals are loaded with emotional markers or tags, depending on which of the four drives they trigger. Content Marketing to a Caveman’s Brain. The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate. Let me know what you think. Blog this on Blogger.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

JULY 15, 2010

Will marketers be able to influence online buying decisions with subconscious persuasion powers? How is brain research influencing marketers? Are they able to use triggers to get us to buy stuff? Why Use Twitter, Facebook & LinkedIn for Content Marketing? Customers rule. And yet, I sense some changes afoot.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Online Marketing Institute

JULY 31, 2009

7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” Tags: B2B marketing , lead management , marketing technology :: Add to del.icio.us

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. by eMarketer. Share this on Bebo.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Writing on the Web

AUGUST 30, 2010

There are similar persuasion triggers , similar drives , similar emotional hot buttons. Brain-Based Content Marketing: Write with Respect. The Brain Science of Online Persuasion. Confirmation Biases: More Brain-Based Content Marketing. Blog this on Blogger. Subscribe to the comments for this post? Share this on Facebook.

Godaddy 100

Godaddy Digg CAN-SPAM Buzz 100

Writing on the Web

AUGUST 4, 2010

Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Top 100 Women Creating Online Income Streams. 3 Biggest Challenges for Online Content Marketing?

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100

Writing on the Web

SEPTEMBER 13, 2010

If you need to apply research from the brain and research from psychology and marketing to web pages, landing pages, custom magazines, and content designed to persuade people to take action, these tips can help. Here are ten key triggers that help influence readers to take action. Online Persuasion: Creating Desire.

Tips 100

Tips Conversion Trigger Marketing Digg 100

Writing on the Web

JUNE 16, 2011

You must get inside their heads by triggering unconscious desires and thoughts. But if your blog content doesn’t appeal to one of several persuasion triggers ( reciprocity , social proof , etc.) Stay tuned for the next post about persuasion triggers and getting your readers ready to do business with you!

Trigger Marketing 100

Trigger Marketing Digg Buzz Top of Funnel 100

Writing on the Web

JULY 15, 2011

Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Blog this on Blogger.

Digg 100

Digg Trigger Marketing Buzz Act-On 100

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Writing on the Web

OCTOBER 5, 2010

The basic premise is that there are neurological triggers that marketers can use to further embed their brand, and the frightening dimension is that the targets don’t know they’re being targeted and manipulated. Online Persuasion: Seeing Through the Eyes of Your Customers. Blog this on Blogger. Email this via Gmail.

Advertisements 100

Advertisements Advertising Ethics Copywriting 100

Hubspot

JULY 29, 2018

Delicious - Delicious is a free online bookmarking service that lets users save website addresses publicly and privately online so they can be accessed from any device connected to the internet and shared with friends. Digg - Digg is a social news website that allows members to submit and vote for articles.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Cloud Marketing Triggering an Application Land Rush , October 13, 2010 As software and Internet companies boost revenues with cloud marketing , they’re effectively triggering a land rush of new and innovative applications that would not have been economically viable any other way. Online Marketing (52).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

The 6 Dangerous Fallacies of Social Media | Social Media Marketing | Social Media Consulting – Convi… [.] The 6 Dangerous Fallacies of Social Media | Social Media Marketing | Social Media Consulting – Convi… (tags: socialmedia web2.0 strategy) [.] link] Jim Holland Great post.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149