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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. There is no escaping it.

Content Checklist: Don’t Publish Without It

Writing on the Web

Here’s a great checklist, just published over at the Content Marketing Institute , authored by Ahava Leibtag. The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web.

Content Marketing Videos: Speak to Problems First

Writing on the Web

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Digg this!

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Content Marketing: Connect the Dots and Drive Results

Writing on the Web

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. This is what content marketing is designed to do. Digg this!

Content Marketing with Stories: Better than Facts

Writing on the Web

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Digg this!

7 Ways to Format Blogs to Engage Readers’ Brains

Writing on the Web

Digg this! Content Marketing Results: 18 Ways to NOT Get Blog Traffic. What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. The call to action. The headline is what gets read and spread.

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When Business Blogging Works Too Well…

Writing on the Web

It’s all good, really, except for a few problems… I am quite simply more excited about creating content that markets for other professionals than I am for myself and my own business. But here are some problems… All the while, my ranking on the Top 42 Content Marketing blogs is slipping. I guess the problem is this: blogging for your business is the best darn way to market on the planet. Digg this! Content Marketing Ideas: Rethinking Blogging.

8 (of the) Best Web Analytics Guides of 2010

Webbiquity

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. Digg this!

4 Content Marketing Goals for a Coach Website

Writing on the Web

How should content marketing be used on the home page of your website? Here are 4 goals of your online content: Connect immediately (by speaking to your readers’ challenges or problems). They are getting much better at the marketing end, not just the tech end. Digg this!

Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

People are still confusing features and benefits in their marketing messages. But many people aren’t clear in writing their marketing messages , confuse features with benefits, speak in jargon, and assume their viewers know what they know. Digg this!

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Content Marketing with Videos: Free Webinar

Writing on the Web

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. Online video is THE most powerful tool on the Internet for driving traffic to your websites and services.

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6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Digg this! Business Blog Writing and Content Marketing: Come on, light my fire! About Blogs Content Marketing On Writing Better Online Marketing Attracting Clients blog content blog marketing blog writing business blogging content marketing with blogs online content SEO

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. Digg this!

8 Blog SEO Tips for Top Search Results

Writing on the Web

Digg this! Content Marketing Optimized for Search Engines. About Blogs Attracting Clients Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Writing Great Blog Content blog marketing content marketing with blogs search engine savvy SEOWhat are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches.

Business Blog Writing: Come on, light my fire!

Writing on the Web

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Digg this!

3 Online Marketing Tasks: Get Found, Get Known, Get Clients

Writing on the Web

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Do you need to be seen online? Digg this!

Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Bonus question: How does doing this actually work to market your business?

Content Marketing Tips: Find Your Online Voice

Writing on the Web

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. Register to get the recording if you can’t come at 5 pm ET , plus I’ll send you handouts, a list of outsourcing resources, a marketing road map and discount coupons for services. Digg this! Related posts: Content Marketing from the Inside Out.

Content Rules: Insight and Originality Attracts Clients

Writing on the Web

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Know your customers : I know content marketing for professionals and small businesses. ET on content marketing for coaches and other small business professionals. Digg this!

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E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) Digg this! and still not get good results ( get found, get known, get clients! )

4 Tools for Measuring Your Online Influence

Modern Marketing

by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. It’s no wonder that so many B2B and B2C brands have intensified their efforts to grow online influence and reach influencers through social media. Measuring online influence is a difficult task at best. For the most part, marketers have been constrained to piecemeal metrics like page views, followers and likes.

Online Persuasion: How to Write to Create Desire

Writing on the Web

When writing online , how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. Many online content marketers misunderstand what it means to “appeal to emotions.” Effective content marketers, however, follow a unique, almost hidden pattern: Grab the audience’s attention ? Digg this! Related posts: Online Persuasion: Creating Desire.

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

I asked Laura Carlson to share with you here some important perspectives on content marketing. With all of these advancements for content marketing, it’s about time we shred the white paper. Marketing Automation Software Guide (MASG) posted an article on this topic. Many marketing automation systems have microsite building tools that allow you to create the site, modify content regularly, and track activity to measure the effectiveness of your content. Digg this!

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Content Marketing Strategy and Tactics. by Savvy B2B Marketing. Digg this!

High Quality Content Sites Is What Google Wants

Writing on the Web

For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. Here’s an excerpt from Website Magazine , an article from Mike Phillips that constitues good search marketing advice: From the Official Google Blog : “ Many of the changes we make are so subtle that very few people notice them. Digg this! 4 Time-Saving Tips for Social Media Marketing.

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Free Phone Consulting? 4 Reasons It’s a Good Idea

Writing on the Web

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. I learn more about my client’s work and their content marketing needs. Digg this!

Inside The Busy Mind Of A Marketer

Modern Marketing

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds.

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A Tale of Two Websites: Good/Bad Content

Writing on the Web

And how do you do that through your online content ? As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. Digg this! 4 Content Marketing Goals for a Coach Website.

Content Marketing Tips: Get Your Stories Straight

Writing on the Web

Good content marketing requires good storytelling. I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. If you’re in business for yourself, you’ve got to get out there online and tell your story. Digg this! Related posts: Content Marketing with Stories: Better than Facts. Client Stories Make the Best Content for Marketing. Content Marketing Favorites: Telling Stories.

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Blogging with Personality and Tim Ferriss

Writing on the Web

I don’t know if you’ve read Tim or not, but he’s a master at blogging and marketing his books. Digg this! Related posts: Content Marketing Tips: Seth Godin on Tim Burton. Content Marketing Matters: What’s Your Brand Personality?

7 Writing Tips to Connect Emotionally with Your Readers

Writing on the Web

When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. Digg this! Content Marketing: Connect the Dots and Drive Results.

3 Web Tools to Make Money Online

Writing on the Web

To make money online , you need systems and software helpers. Digg this! How to Make Money Online (…at any age, from any place). Authors Can Make Money – Online more than in bookstores. Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Pathway to Profits business blogging content marketing with blogsI’m curious… what web tools could you absolutely not live without?

11.5 Steps to Video Blogging in 30 Minutes

Writing on the Web

What’s the quickest way to use videos for content marketing ? Used some content marketing text previously published about how to write a video script. Content marketing with videos is essential if you want to get online marketing results. Digg this!

7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. But marketers continue to write messages as if people were paying attention. Digg this!

What’s So Funny About Social Media and Online Marketing?

Webbiquity

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Comic Relief – The Process by Web Marketing Therapy.

Content Marketing Tips from Computer Games

Writing on the Web

What can we learn from online computer games about content marketing for business? My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. Smart marketing or manipulative? Digg this!