Numeric Scoring: The Key To Lead Management Success
Online Marketing Institute
JULY 31, 2009
They: 1) Sit with sales, talk about leads, and come to an agreement about what is a Marketing Qualified Lead (MQL). and set a numeric threshold that leads must attain before they earn the MQL status and get passed to sales. The few marketers who end the arguing figure out early that quantifying lead quality is essential.
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