Influencers vs Advocates in B2B Marketing
Buzz Marketing for Technology
JANUARY 28, 2010
In my own words – Influencers are individuals that write about Avaya but they also write about Cisco and Siemens in social media or otherwise. Which is why I prefer to have my communications group work with them much like they have always worked with the media. They are non partial and therefore they write about many firms.
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