Webbiquity

JUNE 9, 2010

Design an effective business website – then optimize it and measure your results. . • Use online reputation management (do you know what people are saying about you? and what you can do about it?). Maximize your social networking efforts while minimizing your time. Generate revenue through email marketing. • And much more.

Social Media 100

Social Media Media Digg Webinar Metrics 100

Webbiquity

NOVEMBER 2, 2010

Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 4, 2011

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? Share this on Bebo. Share this on Facebook.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Webbiquity

JANUARY 14, 2011

Poor results, or worse—no clear idea of what to measure or what kinds of results to expect. How will you measure them? . “Build it and they will come&# approach disappointments and subsequently abandoned efforts. Selecting tactics based on perceptions and opinions rather than data. Who is talking about your industry?

Social Media 100

Social Media Media Business Digg 100

Hubspot

MARCH 3, 2020

HubSpot's analytics tools offer social reports that compare the performance of multiple social channels to measure campaign performance. You can connect Facebook, Twitter, Digg, and other social media platforms to gather insights of performance across those social media sites. Price: Marketing Hub Professional: $800/mo. ActiveCampaign.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. The standard product life cycle is Build-Measure-Learn (hopefully). Then: What would I need to measure to learn that? Last: What would I need to build to measure that? Then, and only then can we start to Build-Measure-Learn guaranteed.

Product 52

Product Lead Ranking A/B testing Sample 52

Buzz Marketing for Technology

DECEMBER 22, 2009

Why is measuring Lead Gen in Social Media so hard? This isn’t a new problem – how to measure lead. Ideally, I think you need to treat the role of the Director of Social Media as a way to activate the entire organization socially and then when that’s complete – move on to something else. What’s your view? Tweet This!

Social Media 100

Social Media Media Digg Lead Gen 100

Convince & Convert

JANUARY 11, 2011

People who say social media isn’t measurable aren’t looking very hard. The challenge isn’t measurability, it’s knowing which measures are meaningful. Should you care more about Digg submission than about comments? Here are the 6 critically undervalued social media success metrics. Daily Story Feedback.

Social Media 159

Social Media Media Digg Marketing Analytics Tools 159

Writing on the Web

JULY 8, 2010

They may be measuring the wrong things. Sales isn’t the only measurement, nor is traffic. And when it comes to things like thought leadership, reputation, credibility and trust, it’s hard to measure in terms of numbers. What have been your own experiences? Share this on Bebo. Blog this on Blogger.

Ning 100

Ning Content Marketing Digg Buzz 100

Buzz Marketing for Technology

MARCH 2, 2010

But the question has long been 2 fold: 1) How do you create engagement and 2) How do you measure it. Hopefully this will give you some insights into how my team creates and measures engagement at Avaya. Measuring Engagement. Creating Engagement. As you may know already, blogging is a quantity game. Tweet This!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Webbiquity

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Media Enterprise Management Digg 100

KoMarketing Associates

JANUARY 22, 2015

RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Measure Performance. Last year I wrote two articles for the Content Marketing Institute highlighting key methods for measuring content marketing efforts ( here and here ). Swayy for personalized content discovery. Inbound links created.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Webbiquity

MAY 18, 2010

In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). But it isn’t the historical measures themselves which are of interest to analysts, rather the trends they reveal and path(s) forward they illuminate. What metrics can be tracked in social media?

Analytics 100

Analytics Tools Best Practices Adwords 100

Buzz Marketing for Technology

NOVEMBER 13, 2009

4) Measure – and finally the hardest part for most people is the measurement of the effectiveness of the media and the efficiency of the story being spread in those media. So that means they need to be fluent in many social media sites. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

MARCH 16, 2010

Related posts: Why is measuring Lead Gen in Social Media so hard? This isn’t a new problem – how to measure lead. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MARCH 25, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. What content will you begin curating?

Curation 100

Curation Activities Media B2B Thought Leadership 100

Webbiquity

JANUARY 25, 2010

But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources). Tweet This!

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

FEBRUARY 25, 2011

Andrew Goodman discusses the importance of testing ad copy and important considerations to keep in mind when doing so, like measuring both click-through rate (CTR) and cost per acquisition (CPA) when evaluating ad copy, and running tests long enough to generate valid data for decision making. Dynamic Landing Pages by PPC Hero.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Second we are going to need to get to a place where all this is trackable and measurable rather than unstructured workloads. Too much manual intervention and we need to evolve the analytical tools take the place of the “Connector” role. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

JUNE 30, 2010

Many marketers focus their efforts on the customer acquisition angle which has the benefit of measurability and thus the accountability for ROI. Let me explain …. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Webbiquity

MARCH 23, 2010

How can you measure results? Twitter Metrics & Measurement. 6 Ways to Measure Your Twitter Voice by iMedia Connection. It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. How can you optimize your organization’s use of Twitter?

Twitter 100

Twitter Best Practices Digg PR 100

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Writing on the Web

JANUARY 26, 2011

It is the 11th largest economy in the world as measured in gross domestic product in purchasing power parity. According to the latest information available from the International Monetary Fund , Mexico had the second-highest average income per capita in Latin America at $15,323 in January 2010. Blog this on Blogger. Share this on Facebook.

Digg 100

Digg Wikipedia Buzz Blogger 100

Buzz Marketing for Technology

JANUARY 21, 2010

4 Measure Reach Efficiency and Value. 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable. 4 Launch them using all available Social Media. 4 Max strategy – maximize appearance in channels. 4 Find a way to take the core idea and distribute into every possible niche of consumer attention. Tweet This! Share this on Facebook.

Social Media 100

Social Media Social Marketing Media Digg 100

Biznology

MARCH 23, 2012

The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Here’s the lineup from Google’s Social Data Hub. Google Groups. Read It Later. Screen Rant.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Writing on the Web

DECEMBER 16, 2010

Scribe SEO optimization – measure your content for SEO results before you publish. In the meantime, check out the tools I use most frequently: KickStartCart , the world’s smartest shopping cart and database management system. Start Blogging Today - smart blog training for professionals. If you have questions, let me know.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Webbiquity

APRIL 19, 2010

Indirect vs. direct measures: Traditional advertising and marketing campaigns often lent themselves to convenient, direct measures of success (or failure), e.g.: 100 people saw our ad, 10 responded, and two purchased. While research shows that social media engagement increases revenue , direct tactical measurement is difficult.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Note: this post was originally published on the WebMarketCentral blog in August 2009. Share this on del.icio.us.

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 100

Webbiquity

SEPTEMBER 7, 2010

How will I measure my results? Make sure you know this before you start so you can measure the results of your nurturing campaigns accordingly. Are they looking for more information on the product? Do they need more explanations on the value proposition? Will it be by tracking number of closed sales? What do I plan to achieve?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

JULY 6, 2010

A bookmarkable collection of some of the best thinking about social media last year, grouped into specific topic areas such as “Social Media Measurement and ROI,&# “Social Media Statistics and Research&# and “Social Media Marketing Strategy, Tactics and Best Practices.&#. What is Webbiquity? How to Be Everywhere Online.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

DECEMBER 1, 2010

“Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode. Share this on Bebo. Share this on del.icio.us.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

FEBRUARY 18, 2011

Local Search Optimization Interview with David Mihm by Vertical Measures Blog. If you decide to hire this out, what qualifications should you look for in a local SEO consultant or firm? Find the answers to these questions and others here in nine of the best local SEO guides of the past year. Share this on Bebo. Share this on del.icio.us.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

SEPTEMBER 1, 2010

Jeremy Porter writes a thoughtful piece on what hasn’t changed in PR (the need to communicate to and manage relationships with various audiences) and what has (dialog rather than monologue, metrics and measurement technology, the media landscape, etc.), and what PR pros need to do differently to succeed in this new environment.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Writing on the Web

APRIL 4, 2011

Many marketing automation systems have microsite building tools that allow you to create the site, modify content regularly, and track activity to measure the effectiveness of your content. The microsite allows you to create a tightly-focused message and user experience, which engages customers and keeps them coming back. Post on Google Buzz.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

OCTOBER 18, 2010

The prolific Galen De Young first clarifies which commonly used metrics aren’t particularly important (and why), then does a deep dive into several more valuable ways to measure the impact of a corporate blog, including analysis of total site traffic driven by your blog, your blog’s impact on search traffic, and visit quality.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Writing on the Web

OCTOBER 13, 2010

Brain imaging is the only true measure of emotional engagement. The emotional brain doesn’t have language capabilities, so in order to report back what we’re feeling at the moment, we use our neo-cortex, the thinking brain. Much is lost in translation. Our cognitive brain makes interpretations and the truth gets distorted.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Webbiquity

FEBRUARY 2, 2011

Pointing out that lead nurturing is a critical process because “9 out of 10 visitors to your website are not ready to buy now,&# this post presents seven keys to creating and maintaining a successful lead nurturing program, beginning with research and content mapping and progressing through continuous measurement and refinement.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100