Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. add social media data to prospect profiles. Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Webbiquity

SEPTEMBER 13, 2010

There will be times when someone (such as a prospect with a product or pricing question, or a journalist looking for the right expert to quote) needs to contact you directly rather than just posting a comment. Share this on LinkedIn. Provide contact information. And you won’t need a visit from Victoria Stilwell. Tweet This!

Digg 100

Digg Blogger Broadcasting Buzz 100

Webbiquity

JANUARY 25, 2010

Outbound marketing is a sledgehammer, barraging prospects with advertising hoping they will form a positive association with your brand in exchange for interrupting what you are reading, watching or listening to. This post will review recommendations from Rick Burnes, while a follow-up post will present ideas from Chris and Sally.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

JANUARY 21, 2011

LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. Consultants asked questions, prospects shared needs, consultants proposed a solution, and off they went together to new engagement honeymoon bliss. • ‘Sales’ was a dirty word. Your prospects and clients actually want you to sell to them. Tweet This!

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

MARCH 9, 2010

I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. Share this on del.icio.us. Tweet This!

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

JUNE 7, 2010

It may be even more important in sales, as sales professionals deal with prospects as individuals (the level where social media can be most impactful) while marketers still for the most part deal with prospects in groups. Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post? Share this on Facebook.

Social Media 100

Social Media Media Enterprise Management Digg 100

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Promote your blog posts to your relevant LinkedIn groups. Build links to your blog from every possible source. Tweet This!

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

JANUARY 15, 2010

Then sales people would contact the prospects and use a “consultative&# sales process. Customers, competitors, and other people with expertise in a given area even if they “had no dog in the fight&# became new information sources for prospective buyers. Prospects can ask questions, within or beyond their social networks.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Writing on the Web

APRIL 11, 2011

And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. Even when someone has made a referral to me, a prospective client will do a search for my name and read or view some of my content before calling me to talk. Share this on LinkedIn.

Rules 100

Rules Content Digg Custom Publishing 100

Webbiquity

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss. Share this on LinkedIn.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

FEBRUARY 8, 2011

To stand out and achieve business success with a blog, it’s critical to focus narrowly on the information needs of your customers and prospects, as Kristin Zhivago and Harry Hoover both note. Share this on LinkedIn. There’s much more. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Writing on the Web

MAY 25, 2011

Author Erica Nelson is the author of two books, “ Prospect When You Are Happy ,” about the key of changing your mindset to generate results you seek, and the most recent “ Happiness Quotations: Gentle Reminders of Your Preciousness.” Share this on LinkedIn. These are my three keys to blogging when you are happy! Blog this on Blogger.

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Webbiquity

JANUARY 7, 2011

By combining what we know about our customers and prospects and friends across multiple social outposts, we’ll end up with a centralized view of each of our connections,&# in the words of Jay Baer. Share this on LinkedIn. . “Soon, we’ll be able to email only to customers who clicked a particular bit.ly Tweet This!

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

DECEMBER 21, 2010

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Ultimately, no one knows the challenges that your prospects face better than your prospects themselves. Answer prospect questions. Share this on LinkedIn. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 11, 2011

Yet few companies put out competitive comparisons for public consumption…(many) organizations are averse to taking this step, but the problem is that your prospects are looking for this information. Share this on LinkedIn. SEO As a Copywriting Tool by iMedia Connection. Share this on Bebo. Subscribe to the comments for this post?

Copywriting 100

Copywriting Tips Digg Copyright 100

Writing on the Web

MARCH 17, 2011

I’ve worked with other professionals who cringe at the idea of even answering questions from prospects… because that would be giving away free consulting. Share this on LinkedIn. They “don’t work for free.&#. What do you think? Blog this on Blogger. Subscribe to the comments for this post? Email this via Gmail.

Consulting 100

Consulting Digg Buzz Blogger 100

Webbiquity

JULY 21, 2010

Ajay Goel is CEO of JangoMail, an email marketing company that helps businesses reach customers and prospects in a highly reliable and personalized way. Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Buzz Marketing for Technology

MAY 6, 2010

Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. They took a sound marketing idea (targeting prospects) with a unique concept (1:1 Facebook Ads) combined with data (from my Facebook profile) and created a conversation that was hard to ignore. Tweet This!

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Webbiquity

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Share this on LinkedIn. Influence: a.k.a.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on LinkedIn. Social Events (e.g., Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Want to know what your customers and prospects are thinking? Customers, prospects, thought leaders, people who have some expertise on the product but aren’t part of, or paid by, the company. Share this on LinkedIn.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

MARCH 29, 2010

From the dawn of commerce, business people have always used networking to meet new people and establish new relationships with suppliers, potential partners, industry experts, and most importantly sales prospects. What about answering common customer or prospect questions? Physical networking at such events is still important.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

JULY 25, 2011

Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog). Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog). Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. Share this on Linkedin. With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? Tweet This!

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle. Share this on Linkedin. Its just up to you to get them the right offer in order to get them to buy! Tweet This! Share this on Facebook.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Writing on the Web

NOVEMBER 15, 2010

At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. Share this on LinkedIn. This is where greater differentiation and profitability become evident. Blog this on Blogger. Share this on del.icio.us.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Did you go to ITI?

Social Media 100

Social Media Web 2.0 Media Blogger 100

Buzz Marketing for Technology

APRIL 8, 2010

Be sure the experience you give your customers and prospects reflects the spirit of working with your company or you’ll never get a second chance to make a first impression! Share this on Linkedin. You can tell the difference instantly. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Webbiquity

APRIL 19, 2010

Prospective customers are now using technologies like iPods, TiVo and ad blockers to avoid advertising messages. Buyer control vs. vendor control: in traditional interruptive marketing, vendors produced messages (advertisements, direct mail, email blasts) and prospective buyers consumed these messages. HP, P&G) to the channel (e.g.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Buzz Marketing for Technology

MARCH 16, 2010

Time for a new phone system very soon,” Moments after this tweet was posted we responded with this tweet: “@[prospect] – let me know if we can help you – we have some Strategic Consultants that can help you assess your needs.” Share this on Linkedin. The Expressed Need can be as simple as this tweet: “[Competitor] or Avaya? Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Writing on the Web

JULY 9, 2010

Links to testimonials are great ways to tell prospective customers about your service. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? It also uses a number of Twitter accounts for business news and the industrial index. Add this link to Box.net. Subscribe to the comments for this post?

Tips 100

Tips Ning BtoB Digg 100

Buzz Marketing for Technology

JANUARY 21, 2010

I idea is to max out your distribution strategy by maximizing the appearance of your content in the proper social channels since you never know where your prospects might be hanging out on any given day. Share this on Linkedin. (ex dont list a white paper on YouTube). 4 Tell Good Stories. 4 Make them Sticky. Tweet This!

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

APRIL 6, 2010

Well Facebook Ads are already wired into the Facebook platform using the same type of tracking on the same types of ad spends across the Facebook platform giving you a picture of what a prospect is reacting to. Share this on Linkedin. Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This!

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Marketing Insider Group

FEBRUARY 9, 2012

With nearly a million pageviews, hundreds of thousands of potential prospects have spent close to 3 minutes each engaged with SAP AdVoice content. The quality measures extend beyond pure readership to engagement metrics such as the tens of thousands of shares via social media (Facebook, LinkedIn, Twitter, Digg, etc.).

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Writing on the Web

AUGUST 26, 2010

What ways can you inspire loyalty and engagement with your readers/ clients /prospects? Progression dynamics : When LinkedIn shows a bar graph to indicated your level of participation, users want to do what it takes to push the bar up to 100%. Share this on LinkedIn. What’s in it for them? Blog this on Blogger.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Webbiquity

JUNE 21, 2010

Becoming an industry expert and resource, and creating dialogs, enables you to establish relationships with prospective customers, potential partners and other industry influencers that likely wouldn’t have happened otherwise. Share this on LinkedIn. Develop new relationships. Share this on Bebo. Share this on del.icio.us.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100