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Best LinkedIn Guides, Tips and Tactics of 2010


LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

Web Presence Optimization, Reloaded


As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. Here once again, for visual types, is web presence optimization in picture form.

17 Realistic Ways to Get More Website Traffic


Get the search engine optimization right. 1) Optimize for long tail keywords. Does your site have the basic nuts and bolts of search engine optimization in place? For instance, is your website fast and mobile-friendly? 16) Leave comments on major blogs and websites.

Web Presence Optimization, Reloaded


As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. Here once again, for visual types, is web presence optimization in picture form.

Search isn’t about search anymore, it’s about social


LinkedInners : Apparently LinkedIn is a thing. Pinterest : If you offer products, you need to share your products on Pinterest , just make sure link everything back from each product page of your website. I think you should start with Medium and Linkedin.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


How does the traditional notion of a corporate website need to change to embrace social median norms and capabilities? 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn?

Nine Expert Guides to Local SEO


How can you optimize your site for Google Maps ? Local Search Optimization Interview with David Mihm by Vertical Measures Blog. Digg this! Share this on LinkedIn.

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Best Social Media Stats, Facts and Marketing Research of 2010


Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. 2010 LinkedIn Marketing Stats That Matter For B2B by SmartBug Media.

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Best SEO Guides, Tips and Resources of 2010


That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? How can PDF content be optimized for search? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. Digg this!

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Don’t They Know Who You Are? Why Reputation Management is Crucial


Use the domain to build a professional website (e.g., Make sure the Management Team page on your company website is optimized for your name. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Digg this!

Seven Expert Search Engine Marketing Guides


How to quadruple a conversion rate by Google Website Optimizer Blog. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. 6 Optimization Tips to Get Ready for the New Year by PPC Hero. Digg this! Share this on LinkedIn.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

Drive 50% more traffic to website in three months. > Reva mped website to be more customer and content driven — New design was more easy-going and personal. These channels included:blog, e-newsletter, Twitter, light-hearted videos, podcasts, Facebook and LinkedIn. >

Blog or Website: Do You Use Wordpress as a Website?

Writing on the Web

Do you use Wordpress for your business website? And I’d like to know if you do, how long you have used it as a website, and what your opinion of it is. I use it as a traditional website for my business, with product pages, etc. You can create pages, just like a website. It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs. Digg this! Share this on LinkedIn.

Top Social Media and Marketing Books of 2010


In Maverick Marketing: Trailride into the Wild West of New Marketing , Tom Hayes invites readers on a gallop through the new west of innovative marketing campaigns, to help generate new ideas to stand out from the herd… The Truth About Search Engine Optimization by Rebecca Lieb.

Creating a content marketing plan — without any content

grow - Practical Marketing Solutions

When somebody talks about “content marketing,&# they’re really talking about “content engineering&# — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and sales leads. LinkedIn forums. Digg this!

Three Overlooked Ways to Improve SEO Results


On-page optimization (content, headings, meta tags). It’s easier to incorporate new keyword groups, naturally, in a blog post or series of posts than it is to rewrite sections of a corporate website. First, make sure the press release itself it well-optimized (e.g.

31+ of the Coolest Social Media, Search and Web Tools of 2010


Display a feed of brand-related comments from a variety of social networks on your website? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. Digg this! Share this on LinkedIn.

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Eight Factors to Consider When (Re)Launching a Business Blog


Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. A blog helps on all three fronts much more than a standard corporate website. What’s more, blogs are a central component of web presence optimization , and the core of a productive social media strategy. Digg, Facebook, LinkedIn), even create an e-commerce store.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.'

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. Optimize your blog for SEO (Search Engine Optimization) 28.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.

Should a Blog be Part of Your Corporate Website or Stand on Its Own?


Hosting on a corporate website using the site’s CMS tool. Many corporate websites are built on content management system (CMS) platforms such as Joomla , Drupal or DotNetNuke. This option assumes that your corporate website is built in something other than WordPress (e.g.

Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

Modern Marketing

But in today’s world, the explosion of content distribution channels, social media services and communities makes it hard to know if buyer behavior you observe on the corporate website matches their behavior on Twitter or LinkedIn. The richer that data set, the more opportunities there are for businesses optimize the size, shape and velocity of their revenue cycle. LinkedIn. by Jim Williams | Tweet this I finally broke down and bought an iPhone.

Best Social PR Guides and Tips of 2010 (So Far)


Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.”

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High Quality Content Sites Is What Google Wants

Writing on the Web

Here’s an excerpt from Website Magazine , an article from Mike Phillips that constitues good search marketing advice: From the Official Google Blog : “ Many of the changes we make are so subtle that very few people notice them. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. &#. Digg this! Share this on LinkedIn.

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6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

While your website copy is an obvious (and useful) place to put your keywords, don’t forget the more ‘hidden’ places in which to place a few crafty phrases without interrupting the flow of your well-written piece. Digg this! Share this on LinkedIn. Get Search Engine Optimized- Fast. Do you know how to write SEO-friendly content your readers will love?

12 of the Best WordPress Guides, Hacks and Plugins of 2010


31 Websites Where To Find Free HQ WordPress Themes by W3Mag. Zachary Sniderman highlights 10 interesting free themes, along with recommendations on how each could be used and optimized. How I Create and Manage A WordPress Website by Graywolf’s SEO Blog. Digg this!

Best of 2009: Social Media Marketing, Part 1


Rebecca Weeks provides a “cheat sheet&# with five key tactics to increase website traffic through social media, including interaction on the most popular social networking sites, using free Twitter tools to maximize the value of that platform, and getting exposure on social news sites. Video search 101: Marketing and optimization by iMedia Connection. How to be a LinkedIn superstar by iMedia Connection. tools (delicious, Feedburner, LinkedIn et al.), Digg this!

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Using ALL the Tools of Social Media Optimization


The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO).

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

Search Engine Optimization (SEO) – this is the ultimate no-brainer. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Share this on Facebook Share this on FriendFeed Share this on Linkedin Share this on

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Best of 2008: Social Media Optimization, Part 1


Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg?

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Network, Share and Repeat “If you build it, they will come” is not how it works with blogs and websites. Ask whether you can write an occasional blog post for them and point back to your company website.

Best Content Marketing Guides, Tips and Tactics of 2010


How can you optimize your content for search? 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog. The 10 Websites To Get Your Articles Discovered! Digg this! Share this on LinkedIn.

How Social Media Changed the Sales Cycle into the Buying Cycle


Sure, it was a leap forward in distribution technology: websites replaced printed magazines and reports, email replaced postal mail and faxes, phones lost their wires, and online conferencing reduced, somewhat, the need for travel. Digg this!

5 Ways Mobile Marketing is Affecting Social Media

Marketing Action

In 2015, your app, instead of a static landing page on your website, can lead directly to a sale. You’re not looking to build the next Facebook or LinkedIn with a niche app. Also, look into distributing your content via popular news-aggregation platforms such as Flipboard and Digg.

Best Twitter Guides, Tips and Tools of 2010


As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. 11 Websites to Schedule Your Tweets Online for Free by TwiTip. Digg this! Share this on LinkedIn.

30 Awesome Blogging Guides, Tips and Resources


Beyond the big social networks and Triberr, Laura-Lee Walker (again) presents an infographic illustrating 30 ways to promote your blog content using social media, social bookmarking sites (does anyone still use Digg?),