10 Ways to Kickstart Your Inbound Marketing Program
Digital B2B Marketing
MAY 1, 2012
Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment. You have a proven marketing formula that includes investments in acquiring new contacts (or lead generation) and in nurturing those contacts. You are creating great content and your website delivers a great experience with a strong conversion rate.