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Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

WebMarketCentral

Most Web 2.0 sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). tags: Web 2.0 Twitter, however, stands alone.

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

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Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

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Social Media ROI vs. RONI

WebMarketCentral

Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. RONI: missed opportunity, quite possibly for multiple, ongoing sales. . ** technorati tags: social media marketing ROI John Wanamaker last click attribution HubSpot RONI United-Airlines-breaks-guitars thought-leadership-content del.icio.us

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B2B marketers are stumbling in the dark

Online Marketing Institute

The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics. 237 posts from The Drama 2.0 The rewards are almost instant -- not just in continuously improving results, but in a new mindset that actively looks to get better tall the time. Learn more.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. This is my final post on the skewed Web. In the early days of Web 2.0 The one element that every single landing page has in common is the button, all web forms have one. looked at over 40,000 HubSpot-customer landing pages.