Remove Digg Remove Government Remove Wiki Remove Work

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B2B marketers are stumbling in the dark

delicious b2bmarketing

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki.

Wiki 27

Content Curation in B2B Marketing

delicious b2bmarketing

We need both…and curation doesn’t work without creation (much like Google trying to save the newspapers because they need great news to survive, but that is for another story). It’s valuable, it works and it’s not going away.

Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

Governance. We all need e-mail as part of our day-to-day work lives. Nearly half those respondents (44%) spend more than 30% of their work activity on e-mail related activity. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. Governance.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’d like to say I’m getting this codified down to a common process such that each workshop is easier to repeat, but the reality is they are each governed by some of their own unique characteristics. Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do.