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Search isn’t about search anymore, it’s about social

Biznology

Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks. Using platforms like Pinterest , Google+, Facebook , Instagram, and other sites, are essential.

What Could Kill Google and Facebook

Webbiquity

Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Google. Google not only accounts for 85% of all web searches but controls an astounding 44% of the global online advertising market.

What Your Business Needs To Know About Google+

Modern Marketing

by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google Bookmarks. Twitter.

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The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

Google Review Count: 312. Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. 2) Digg.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Search for a brand name or keyword across all of the most popular social networks at once? Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Social and Alternative Search Engines.

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14 Awesome Google Labs Experiments You May Have Missed

Modern Marketing

by Jesse Noyes | Tweet this Google+ has been the talk of the digital town the past couple of weeks. But while Google’s latest jump into social media is exciting, it can be easy to forget just how much cool stuff Google rolls out on a regular basis. Google Bookmarks.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. How popular is Twitter?

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Tracking hashtags What’s buzzing on Twitter right now?

Upgrade your lame agency website into your social media brand HQ

Biznology

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter. Image via CrunchBase.

Nine Expert Guides to Local SEO

Webbiquity

Given that, as Laurie Sullivan reports below, “70% of survey respondents view search engines, online Yellow Pages or social networks as their primary sources of local business information,&# how can you make your business stand out in local search? Digg this!

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Digg this! Post on Google Buzz.

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Twitter time-savers: Tweet success in just 20 minutes a day

grow - Practical Marketing Solutions

“How much time should I spend on Twitter?&# Here are my thoughts on being an effective Twitter-er in only 20 minutes a day. If you’re a beginner and can only spend 20 minutes a day on Twitter, concentrate on building a relevant tribe of followers. Post on Google Buzz.

Fulfill your resolution to blog in 11 steps

Biznology

And, YouTube is the second most popular search engine right under Google Search. You need to jump in, feet-first, into social media, including your own personal Facebook, Twitter, or Google+ profile.

11 digital marketing resolution ideas for ’13

Biznology

However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links. A blog offers built-in RSS and the ability to easily hook right in to Google Webmaster tools via a dynamically-created sitemap.

Adventures in Frictionless Sharing

Biznology

We all have been frictionless sharing with advertisers, social media companies, big data minters, and search engines for a decade in the form of implicit attention data, part of an attention economy. Microsoft, and the #1 data-vacuum, Google.

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. How can PDF content be optimized for search? by Search Engine Guide. Google Instant and SEO.

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Twitter: the little bird that grew up strong

Writing on the Web

Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&# I thought to myself: Why should they care about this and why should I join the site? Digg this! Add this to Google Bookmarks.

The best online reputation defense is a good offense

Biznology

Yes, I know: you’re too busy for all of this rubbish; truth is, you cannot afford to let another day pass without sending in your social media and search insurance premium. You cannot afford to ignore the power of search on you and your business.

3 New Buttons To Make Your Brand More Social

Modern Marketing

Thursday is not even wrapped up yet and we’ve already seen a flurry of activity from of some of the biggest brands in social media and search this week. Google , Twitter and Klout all rolled out enhancements designed to make it easier for friends and colleagues to share content with each other. Google +1. Google first rolled out the +1 button, which allows people to visibly give their stamp of approval to individual search results, in March. Twitter.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Digg this!

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

At its current rate, Twitter will process almost 10 billion tweets in 2010. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Then Twitter.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Digg this! Post on Google Buzz.

Best Website Design Guides and Tips of 2010

Webbiquity

How can you utilize texture, transparency, and even Twitter to spice up website design? 20 Resources for Displaying Twitter Updates by Mashable. Google Instant Previews Makes Site Design A Priority by MediaPost Online Media Daily. Digg this! Post on Google Buzz.

My social media marketing posts from 2011

Biznology

In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin.

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. Google Search Console. How we use it : Search Console is critical to successful SEO efforts. Google Trends.

Google Analytics Upgrade Could Bode Well for Google Plus

Biznology

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Google is offering marketers who use their analytics offerings that chance and it is great. Here’s the lineup from Google’s Social Data Hub.

SMB 3

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). How to use search to shield your brand from negativity by iMedia Connection. Digg this!

3 Ways Data’s Popularity Is Changing Business

Modern Marketing

Google recently jumped into the data clean up space with its “ Refine ” project. Search engines and our social networks have become our default filters. As Schulman put it: “You have to write for both the human, the eyeball and the search engine.”. Businesses like Klout and PeerIndex measure how influential you are among a cadre of Twitter users, while Mention Map provides a visualization of your sphere of influence. Google Bookmarks.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Pay Per Face: 52 Facebook Advertising Tips & Best Practices by Search Engine Journal. How To Rank #1 In Facebook Search In 60 Seconds For Any Term by All Facebook. ** 5 stars. Dennis Yu provides an outstanding tutorial on how Facebook search works, what factors are most important, what to do (and what not to do) to rank highly in Facebook search, and what changes are likely coming to the search algorithm. Digg this! Post on Google Buzz.

What is Webbiquity? How to Be Everywhere Online

Webbiquity

If SEO is about getting your website onto page one of Google, WPO is about owning that page. For example, Jill Konrath is webbiqitous for the phrase “selling to big companies,&# holding all 10 spots on the front page of Google for that phrase. Ardath Albee is almost as dominant for her unique phrase, “marketing interactions,&# placing in 7 of the top 12 spots on Google, including the top four. Digg this! Welcome to Webbiquity! What exactly is that?

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. Use Hootsuite to manage your Twitter, Facebook, and LinkedIn accounts. Follow her on Twitter: @KerryGorgone.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Kohn presents a remarkably comprehensive yet understandable guide to taking advantage of the search capabilities within Facebook. Digg this!

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Connect Your Blog to Facebook Automatically

Writing on the Web

Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. To get started type in networked blogs into the search box and you will pull up the application.

11 of the Best Slack Apps & Integrations to Try

Hubspot

For folks who aren't Intro members, the app will collect data from various public sources like LinkedIn and Twitter, according to Pattnaik. Discover great web content curated by Digg. Here are a few of the top slash commands from Digg CEO Gary Liu : /digg: Gives you a cool, fresh link.

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Google. Social Search at LinkedIn Beats Google. I just found a more useful way to search than Google. It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. The site that provides a better search experience than Google? Before using LinkedIn, I tried Google. I had no intention of spamming all my contacts to help with my fairly simple search.

Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Yet he owns the first five pages of Google for his identity. Write an article (or articles) for Google Knol on topics pertaining to your product or service.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

A simple tool like Google Alerts would pick up most stray citations. Though limited (in terms of filters, number of search terms and results) in comparison to the fee-based version of the tool, SM2 Freemium is still an excellent tool for getting a snapshot of your social media landscape—discovering who’s talking about you, your competitors and your industry, what they’re saying, and where they are saying it. Digg this! Post on Google Buzz.