Writing on the Web

JUNE 27, 2011

If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. Nobody has time to read all those words anymore, especially not online. Then, at some point in my writing career I got lazy. Dissertation-itis. Or maybe I got smart.

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Writing on the Web

JULY 12, 2011

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Add this to Google Bookmarks.

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Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Sales pages in WordPress – write and format attractive landing pages from your blog.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

SEPTEMBER 20, 2010

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing isn’t a buzz word because marketing people just like new buzzes. Smart marketers know the rules and never forget them.

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Writing on the Web

FEBRUARY 7, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing. Not convinced? Let’s do the math.

Business Blogging 100

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Writing on the Web

SEPTEMBER 24, 2010

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? As you compose your copy, you should write out several sentences to answer each question. Her blueprint for creating simple copy that works to market your products and services is clear.

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Writing on the Web

FEBRUARY 14, 2011

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. The first is by using conventional marketing rhetoric, which is what most professionals use. Add this to Google Bookmarks.

Business Blogging 100

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Writing on the Web

JULY 5, 2010

How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? How to Write Like You Talk" />. How to Write Like You Talk" width="105" height="105" /> This week’s guest post is by Barb Sawyers, Sticky Communications who recently published a great ebook on how you can write better for the web.

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Writing on the Web

DECEMBER 14, 2010

The Content Marketing Institute published these results here : When 36% of marketers struggle with producing engaging content and another 21% with coming up with enough engaging content, well over half of content marketing challenges involves what to say or write. What do they write to replace the lorem ipsom ?

Content Marketing 100

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Writing on the Web

JULY 8, 2011

When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. So you have to be very clear when writing, more so than with speaking. Add this to Google Bookmarks.

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KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

JANUARY 30, 2018

These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. Google AdWords and Bing Ads. Let’s begin with Google AdWords. Image Source: [link].

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Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Writing on the Web

FEBRUARY 26, 2011

There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing.

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Writing on the Web

AUGUST 23, 2010

If you’re a busy professional, you know how hard it is to run your business and provide quality services to clients, and have enough time to take care of your online marketing and publishing tasks. But others, like blog writing, needs to be very good so that it sounds like something you’d say, professional and informed.

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Writing on the Web

JUNE 30, 2010

Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How to Start “a Little Online Business …&#. 4 Time-Saving Tips for Social Media Marketing. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Mixx.

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Ning Content Marketing Digg Business 100

Writing on the Web

MARCH 14, 2011

What’s the best way to write a script for a video ? Content marketing with videos is a key marketing tool, and it’s getting easier to do. I use them to submit to video directories, post to YouTube , and it all counts to get found in Google searches. Add this to Google Bookmarks. Post on Google Buzz.

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Writing on the Web

FEBRUARY 10, 2011

The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It’s all good, really, except for a few problems… I am quite simply more excited about creating content that markets for other professionals than I am for myself and my own business.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

SEPTEMBER 23, 2010

As you create content for the Web, as you write your blog posts, do you embed trust factors? I call it misplaced timidity or fear of marketing ones own self. In online marketing it’s well known that the money is in “the list.&# Add this to Google Bookmarks. Post on Google Buzz.

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Writing on the Web

DECEMBER 13, 2010

On the other hand, they usually don’t like writing. Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Please share.

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Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Post on Google Buzz.

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Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

SEPTEMBER 3, 2010

How do you write compelling content that attracts and engages readers? This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. Your content isn’t going to market anything if you don’t reach inside the heads and hearts of your readers.

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Writing on the Web

OCTOBER 27, 2010

Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Content Marketing to a Caveman’s Brain. Writing Better Content: An Emotional Pathway. Will it make them want “some of what you’ve got?&#. Blog this on Blogger. Subscribe to the comments for this post?

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Digg Content Trigger Marketing Buzz 100

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Writing Web Content: 5 Simple Steps for Results. What’s your true purpose? Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

SEPTEMBER 29, 2010

What does it mean to write content that “engages&# readers? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. This video will make an impact on the way you write for your blog. Add this to Google Bookmarks.

Content Marketing 100

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Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. I absolutely love doing this, since I’m writing about leadership development , organizational change, and human behaviors. Add this to Google Bookmarks.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

AUGUST 13, 2010

Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). You write a blog post, you fill in the information on the SEO plug in, you click the Scribe analyze button, wait a few seconds and get a review of how well your content will do with search engines.

Optimization 100

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Writing on the Web

AUGUST 2, 2010

What has brain science taught us about how people are persuaded to take action online ? And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? I believe this is important stuff for any professional who wants an effective online presence. Add this to Google Bookmarks.

Trigger Marketing 100

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Writing on the Web

AUGUST 3, 2010

As Malcom Gladwell l writes, people make up their minds in the blink of an eye… Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Content Marketing Ideas: Rethinking Blogging. Subscribe to the comments for this post? Share this on del.icio.us.

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Writing on the Web

AUGUST 25, 2010

How do you decide what to write about? All that is good stuff to write about and publish on the Web so you’ll get found, get known, get clients. This is important when you’re writing on the Web , when your composing blog posts. Add this to Google Bookmarks. Post on Google Buzz. Seth Godin.

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Writing on the Web

SEPTEMBER 6, 2010

In seconds, after writing a draft, a report is generated, telling me what’s wrong with my headline, use of keywords, description, etc. It’s easy to see how your content can be improved, without being an expert in search marketing. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

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Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Write about a problem you experienced or a mistake you made, and ask, “What would you have done?&#.

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Writing on the Web

AUGUST 12, 2010

In order for you to believe me, in order for me to build trust with you that I have credibility and expertise in Writing on the Web, here’s an abbreviated version of why I write this blog. In 2004 I had been working online for 5 years, doing okay, but not really. Add this to Google Bookmarks. Post on Google Buzz.

Storytelling 100

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KoMarketing Associates

JANUARY 22, 2015

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. Step 1: Write It Down. Having a written (or documented) content marketing strategy makes it easier to succeed.

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Budget Programs B2B Marketing Effectiveness Content Marketing 120

Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others. Add this to Google Bookmarks.

Content Marketing 100

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Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Add this to Google Bookmarks. Post on Google Buzz.

Content Marketing 100

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Writing on the Web

OCTOBER 19, 2010

So each time you write content designed to get readers to take action, verify each of these 3 key elements are embedded in your content: Does your content grab people’s attention? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Does it cause an emotional reaction? Will it be remembered?

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Writing on the Web

MARCH 24, 2011

Used some content marketing text previously published about how to write a video script. Content marketing with videos is essential if you want to get online marketing results. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Set up webcam, test for lighting.

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