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Compelling Content: Pushing Readers’ Hot Buttons

Writing on the Web

Use emotional words and phrases , and think about triggering their hot buttons. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Content Marketing with Emotions: Write with Feeling. Obviously it’s all about your readers. There are universal drives and human motivators.

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Content Marketing Tips from Computer Games

Writing on the Web

What can we learn from online computer games about content marketing for business? If you write content designed to trigger action in readers, pay attention to this. My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. Post on Google Buzz.

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Online Persuasion: Seeing Through the Eyes of Your Customers

Writing on the Web

When successful web writers create online content , they appeal to the senses and the emotions. Use persuasion triggers. The most effective content marketing occurs with a mixture of both rational and emotional tactics. Buying decisions come after a positive emotional reaction that triggers one of our primary motivators.

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How to Make Social Proof Work Online

Writing on the Web

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Social Networking Online: How to find out what you need to know. Share this on Mixx.

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Engaging Content: Get Emotional, Really Emotional

Writing on the Web

Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing blog content blog writing brain science content marketing with blogs emotional triggers engaging content. Blog this on Blogger.

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The Brain Science of Online Persuasion

Writing on the Web

As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! I believe this is important stuff for any professional who wants an effective online presence. Here’s what I see as an important shift in online marketing tactics.

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

Health warnings on cigarette labels actually trigger smoking behaviors , they don’t deter any smoking at all, quite the contrary. And even though our decisions are filtered through all parts of the brain, including our thinking brain, we are heavily influenced by instincts and unconscious triggers. Add this to Google Bookmarks.