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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Personal IT Organization Enterprise Partner/Vendor. Network Monitoring. Relationship Building/Networking. Partner/Vendor. Vendor Management. Social Responsibility. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. TECHNOLOGY.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Social networking stuff fits here too. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

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Measuring the Impact of Social Media in B2B Marketing

Webbiquity

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Personal IT Organization Enterprise Partner/Vendor. Network Monitoring. Relationship Building/Networking. Partner/Vendor. Vendor Management. Social Responsibility. anyone within their network who can help them solve a problem. Digg this Slashdot Reddit. Advice & Opinion. Research & Analysis.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.