Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

NOVEMBER 23, 2010

Social media is fantastic for research and learning. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Blowhards (usually) tend to get called out and ignored. Want to know what your customers and prospects are thinking? Leave a comment to share.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Writing on the Web

OCTOBER 21, 2010

Market research : in 2005 corporations spent more than $7.3 Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. 85% of the time our brains are on autopilot. Use bullet points.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JULY 7, 2010

A bit of background, in case you’re wondering… I’m not making this stuff up, it’s been researched to death by scientists and marketers. “This product has only been used in testing and focus groups; here’s some feedback from initial reviewers.&#. We take short cuts to making decisions.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Buzz Marketing for Technology

JULY 7, 2008

As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. Community Group Therapy is proudly powered by Silver Lexus and WordPress. The advice isn’t wrong - but too simplistic. Go join that!

Social Media 100

Social Media Communities Wiki Work Management 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Focus Group (5). Photo Credit: batmoo. Online Marketing (52).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40