Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
APRIL 8, 2011
I think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. Revenue Performance Management is to Marketing Automation as: Facebook is to MySpace. Facebook has succeeded by appealing to a broader audience through a more interactive experience. Facebook. by Joe Chernov | Tweet this.