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Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?

Modern Marketing

I think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. Revenue Performance Management is to Marketing Automation as: Facebook is to MySpace. Facebook has succeeded by appealing to a broader audience through a more interactive experience. Facebook. by Joe Chernov | Tweet this.

7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Modern B2B Marketing

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? Check out Marketo’s Definitive Guide to Social Media.

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20+ Cool Social Media and Web Tools


A dead-simple to use Twitter monitoring dashboard; keep tabs on tweets for three phrases, hash tags or Twitter handles. Twitter) and social content sharing sites. Twitter saves “only&# your last 3,200 tweets. Digg this! Share this on Facebook.

Identifying the Hottest Social Networks and Niche Sites for Your Target Audience

Modern B2B Marketing

The Obvious Ones : Facebook: The granddaddy of them all. In 2011, Facebook has 500,000,000 active users. Nearly 72% of Facebook users are in the U.S.; Twitter: The premier microblogging website is a hot social messaging platform and one of the top social networks.

Should I Open A New Social Channel? 5 Questions To Ask Yourself

Modern B2B Marketing

Facebook, has only been around for seven years, after all!) stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from. Digg : Delve into this library of articles on almost every topic.

B2B Social Media – 10 Tips From The Definitive Guide To Social Media

Modern B2B Marketing

3. Twitter 101. 4. Facebook 101. DO use Facebook status updates to include powerful tidbits of information, similar to Tweets. DO create a Facebook page for your business, especially if you aren’t comfortable with a personal profile.