What Could Kill Google and Facebook
JULY 18, 2012
Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook. Granted, even with its never-ending UI changes, Facebook is easy enough to use even for technophobic grandmas.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.
Feed Your Blog Automatically to LinkedIn & Twitter
Writing on the Web
FEBRUARY 21, 2011
How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? I asked social media expert AnnaLaura Brown to write a guest post. This is the 2nd part of her post Connect Your Blog to Facebook. For LinkedIn you have a couple of options as well.
Connect Your Blog to Facebook Automatically
Writing on the Web
FEBRUARY 18, 2011
Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. So I asked Facebook expert Annalaura Brown to write this guest post. Facebook. Digg this!
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats. by Social Media Today.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. 2: My New Favorite Facebook Page by Inkling Media.
Best Social Media Management Tools for Small Business Owners
grow - Practical Marketing Solutions
NOVEMBER 11, 2012
Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting. Connects all (or most of) your social media accounts , so you don’t have to visit multiple sites or launch multiple apps to update your feeds.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Digg this!
Build some social media marketing backbone you big wuss
FEBRUARY 12, 2013
This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy.
11 Myths of Social Media Marketing
MAY 24, 2010
Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. Social media is only for the young.
10 New Facebook Features Your Brand Needs To Know
JUNE 1, 2011
by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. Facebook is among the most transformative communications companies of our time.
What Your Business Needs To Know About Google+
JULY 8, 2011
It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google+ is aiming at Facebook, LinkedIn and Twitter users. At its core Google+ is a social media platform, much like Facebook. Facebook. LinkedIn.
Search isn’t about search anymore, it’s about social
MAY 19, 2015
Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. Using platforms like Pinterest , Google+, Facebook , Instagram, and other sites, are essential.
The Future of Social Media
MARCH 1, 2011
Social media is transforming communications in ways unimaginable just a couple of decades ago. Social media is being embraced by marketers , of course, but it’s much larger than that. Digg this! Share this on Facebook. Share this on LinkedIn.
A fascinating “hardcore” B2B social media success
grow - Practical Marketing Solutions
JUNE 20, 2010
With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Content was leveraged and re-purposed in various ways across all the social media sites. >
What Google and Facebook Hide From You
Writing on the Web
MAY 17, 2011
Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? Digg this! Share this on Facebook. Share this on LinkedIn. 10 Ways to Use Facebook as a List Building Tool. The Sociology of Social Media: TED TV Talks.
How PR and Social Media Can Work Together
DECEMBER 6, 2010
Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Digg this!
[Interview] Klout & Involver On Influence And Facebook Marketing
JUNE 28, 2011
by Jesse Noyes | Tweet this If you follow social media, online influence or Facebook marketing, chances are you heard the news last week between Klout and Involver. Klout measures influence on social media platforms like Facebook, Twitter and, most recently , LinkedIn.
Generating a Buyer Persona with Facebook Advertising
Buzz Marketing for Technology
MARCH 30, 2010
How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Digg this!
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Rather than trying to force the proverbial square peg into a round hole by using social media in ways it’s not effective, take a broader view of the business benefits it offers.
Hiring the Perfect Person to Run Your Social Media
OCTOBER 14, 2016
Planning to increase your social media budget this year? According to the Content Marketing Institute’s 2016 Benchmark report , 93% of marketers use social media, on an average of six platforms. Social media marketing. Social media engagement. Social Media Planner.
Adventures in Frictionless Sharing
JUNE 19, 2012
Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What is it, you ask?
Will Content Marketing Destroy Social Media?
B2B Marketing Insider
FEBRUARY 9, 2012
There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Monitor social media discussions of your company or product in real time? Promote events through social media? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. hours, on facebook it’s 3.2
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). News can travel extremely fast through social media.
Your corporate website needs to become a trap
FEBRUARY 5, 2013
I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Social media is a trap. The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect.
How to Hire The Perfect Person To Run Your Social Media
FEBRUARY 13, 2015
Planning to increase your social media budget in 2015? Salesforce’s 2015 State of Marketing report says 70% of marketers plan to increase their overall social media spend this year. Social media marketing. Social media engagement. Social media is an inexact science.
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! A couple of months ago, we talked about ways to engage your fan base on Facebook.
Facebook Enables Brands To Tag Photos. Proceed With Caution.
MAY 15, 2011
Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Makes sense, especially since tagging a photo is innately more intimate than simply liking a page on Facebook. Facebook. LinkedIn. by Jesse Noyes | Tweet this.
5 Ways Mobile Marketing is Affecting Social Media
SEPTEMBER 30, 2015
How often do you check social media on your phone? And, since our lives are increasingly intermingled with social networks – with 1 billion users around the world accessing Facebook in a single day – life without social media can become quite inconceivable.
Social Media U: Take a Class in Social Media - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Facebook. Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Thanks Facebook."
The One Effective Use of Facebook for B2B Marketing
MARCH 9, 2010
You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month. Digg this!
The 12 Days of Social Media; a Holiday Post
DECEMBER 16, 2012
In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. 11 Facebook status updating. 7 LinkedIn statuses I’m updating. 4 Facebook post commenting.
5 Social Media Tips From A Digital Native
JUNE 3, 2011
When the phrase “social media” became popular, I viewed it merely as a moniker for what I’d been doing for almost a decade. Marketing on social media is more than a tactical shift; it’s a complete change in strategy. First, I don’t like the phrase “social media marketing.”
What Google+ Needs to Offer Businesses
AUGUST 8, 2011
With a reported 25 million users, it’s fastest growing social media network of all time. But the open question is whether the ripples from that initial splash will impact businesses’ social media marketing strategy. For those using social media for b2b, this could be a boon.
Social Media For Social Good. Will It Do Any Good?
APRIL 12, 2011
Those most passionate about the cause were more likely to encourage others to give via social media. It’s one of the many companies popping up all over the country that promise to help nonprofits tap into social media to engage donors and raise cash. Facebook. LinkedIn.