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Seven Expert Search Engine Marketing Guides

Webbiquity

How can create dynamic landing pages, and are they worth the effort? Dynamic Landing Pages by PPC Hero. Paras Chopra uses several case studies to illustrate the role of design, headlines, copy, and calls-to-action in landing page and conversion rate optimization.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. 2: My New Favorite Facebook Page by Inkling Media.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

I also like to use the eBook to point to a landing page with some more Premium content (research, analyst paper) as well as many of the other artifacts that I can muster on a single topic. Share this on Facebook. Digg this! Send this page to Print Friendly.

Paper 58

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

ShipServ is a leading e-marketplace in the maritime industry providing a portfolio of software, services and hosted applications designed to enable efficient global shipping. Attract new sales leads through relevant content. Increased lead-to-opportunity conversion by 50 %.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Which leads me to my next ROI …. Share this on Facebook. Digg this! Tags: Communications Conversational Marketing Customer Support Facebook Inbound Marketing Lead Generation Loyalty Social Media Social Networking Twitter

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

And that leads to questions, like: What are the best ways to attract more (relevant) followers? Get More Twitter Followers by Treating Your Profile Like a Landing Page by Social Times. Digg this! Share this on Facebook.

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. Digg this! Share this on Facebook. I asked Laura Carlson to share with you here some important perspectives on content marketing.

Paper 40

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Virtusa has seen successes with social media, through Twitter , LinkedIn , Facebook and its blog blog.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Virtusa has seen successes with social media, through Twitter , LinkedIn , Facebook and its blog blog.

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Feeling for the Elephant: 4 Lessons from the Content Marketing Summit

Modern Marketing

To others, content is a slickly designed landing page. 3) Don’t waste landing page real estate on “Forward to a Friend&#. Facebook. by Alexandra Fisher | Tweet this. You know the story.

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Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

“A blog can also be the centerpiece for a social media effort, driving visitors from Twitter , Facebook , and LinkedIn back to the blog through calls-to-action and landing pages,&# explains Douglas Karr, the author of Corporate Blogging for Dummies.

3 Resources For A Squeaky Clean Marketing Database

Modern Marketing

Not only do you have emails, landing pages and other assets to keep tidy and organized, you also have the data itself which can quickly become unruly. When your data is clean and complete, you’ll have an increase in the number of qualified leads that you can pass to your sales team. Facebook. by Heather Foeh | Tweet this.

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. With this checklist, you can build a compelling landing page - B2B Web Strategy , March 11, 2010. Dramatically improving marketing conversion ROI with “social&# landing pages - Conversionation , July 30, 2010. What’s a Facebook fan worth? 8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010.

SEM Mystery: The Case of the Missing Leads

Webbiquity

No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. Digg this! Share this on Facebook.

Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Digg this! Share this on Facebook.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides

Modern Marketing

The two most common lead scoring dimensions: identity and interest level.” Wikipedia’s landing page sees 5.5 Facebook averages 2.5 Online buyers spend 23% of their time on sites like Facebook & Twitter.” [link]. Facebook. by Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit.

5 Ways Marketing Automation is Like the Oscars

Modern Marketing

Anticipation leading up to big moment. Particularly engaged fans can check out the Academy’s Facebook Fan Page or ask the stars questions via a clever Twitter handle. The same holds true for digital marketers who get pumped to implement lead scoring and nurturing programs. The sales team can’t wait to start seeing higher quality leads flowing their way. So, what does it take to host the Oscars or lead a marketing automation initiative? Facebook.

A simple strategy to convert blog visitors into sales leads

grow - Practical Marketing Solutions

Now this isn’t to say that we’ve got spectacular landing pages or catchy call-to-actions littered across our site; but it does seem to suggest that all that our effort to build a community might be wasted! Could we be making more use of our RSS feed to generate leads?

8 Rules For Running Online Display Ads

Modern Marketing

Lead them to water. One way to avoid being disruptive is to ask, “Where will my ads lead?” When someone clicks on the ad will they land on a website that relates to the content they were viewing? Is there dissonance between your copy and where you lead the audience?

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. With this checklist, you can build a compelling landing page - B2B Web Strategy , March 11, 2010 It may be the most critical component of your pay per click (PPC) program. Facebook (75).

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. 8 brand personalities Facebook and Twitter users hate by iMedia Connection. Digg this! Share this on Facebook.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. Landing pages are where a business captures leads.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Voices ( Trade Youtube Twitter Leads Sales ).

Social Media Marketing Tips from the Experts: Rick Burnes

Webbiquity

Contrast those brands with companies like Google, Amazon and Facebook, which have achieved success with very little advertising but great products and a broad online presence. Well-designed landing pages + email newsletters/marketing + calls to action = conversion. Digg this!

3 Biggest Challenges for Online Content Marketing?

Writing on the Web

Get found, get known, get clients … there’s a lot that goes into creating content on the Web that leads to results , and each marketing task, each piece of content, each program you offer, falls into one of these categories or challenges. Search Engine Optimized content on blogs, web pages, articles, social media profiles. Your content on your web pages and blogs must be clear, focused, yet personable. Landing pages. Digg this!

Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The system can now generate HTML code to embed forms within external Web pages, allowing users to create standard Javascript or Facebook -compatible non-Javascript versions, or both. The system also has an “instant polling” feature to embed surveys within any Web page.

Your Business and the Web: Getting Better?

Writing on the Web

“I’ve got a local business, I use Yellow Pages.&#. Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. And they want to know why they aren’t on the first page of searches. lead generation. Digg this! Share this on Facebook. Sales & Landing Pages Using Wordpress: Learn How. How has your business been affected by the Web?

Mental Skills Make Better Content Writers

Writing on the Web

And you already know how important it is to get in the shoes of readers when you’re composing a sales or landing page. Do you think this is important to do if you’re creating content that leads people to make decisions ? Digg this! Share this on Facebook. Content marketing, even with a strategy and a plan , has a lot of decision points along the way.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

3 Cool Lead Conversion Testing Tools , October 19, 2010 Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action. While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. Which leads me to my next ROI ….

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Book Review: Website Optimization

WebMarketCentral

It pays for itself in the first 50 pages—two chapters covering natural search engine optimization and an organic search case study. According to King, "The keyword effectiveness index, or KEI, is a comparison of the number of searches and the number of web page results.

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Breaking Down the Inbound Marketing Mix

Hubspot

Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc.