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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment. Email this to a friend? Share this on Facebook.

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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

Has there been a trigger event? Kyle uses Digg to subscribe to company’s blogs that he thinks would make for good prospects. We should put ourselves in the prospect’s shoes as we’re reading these articles, searching for pain points or trigger events. Check the company website to review “About Us” information.

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7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Adobe Experience Cloud Blog

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? An example would be a triggered email inviting someone to comment on a Facebook conversation if they mention your company name in Twitter. .

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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Treehouse has since enabled imported data to trigger campaign actions, and promises behavior-based triggers in the near future. It has also improved its CRM integration to synchronize data in real time, show Treehouse events within the CRM interface, and allow salespeople to add leads to campaigns and remove them.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” Synchronizing prospect and opportunity databases is key.

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8 Rules to Develop the Habit of Blogging at Weekly Articles About Blogging - NxE

Buzz Marketing for Technology

There should be a trigger for the habit … stress can trigger smoking, for example. Once the trigger happens, if the habit is ingrained, it will happen automatically. The more consistent you are in doing the habit right after the trigger, the more ingrained the habit will be. Strictly writing. Å? […].

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video.