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5 Tips For Sponsoring Virtual Events

Modern Marketing

Like the paperless office or the Segway, the advent of virtual events came with predictions that the physical trade show would go the way of the dodo bird. Physical events still hold too much star power, glitz and glamour to be entirely replaced by their virtual counterparts. But low price tags – not to mention the lack of travel expenses – has turned online events into a hot space. In fact, virtual event trade shows and conferences are expected to generate $18.6

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email.

Inside The Busy Mind Of A Marketer

Modern Marketing

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds.

[Infographic] Inside The Busy Mind Of A Marketer

Modern Marketing

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Which leads me to my next ROI …. Digg this! Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a.

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Effective lead nurturing is crucial to successful b2b marketing. Before starting with the execution of lead nurturing campaigns, you need to spend time planning. There are different objectives possible from a lead nurturing campaign. Day 7: Lead attends webinar.

3 Top Topics from Topliners

Modern Marketing

Marketers: when you need a dose of inspiration from your peers or a great idea for increasing response and conversion rates, hop on over to the Topliners.com community. Every week hundreds of conversations are happening between marketing managers, directors, marketing operations professionals and many more smart folks. Marketing Measurement data visualization data visulization event attendance Event Marketing Events lead management online events TED topliners webinars

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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Events (e.g., Eventful, Meetup, Upcoming, etc.). Digg this!

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4 Tips for Getting WAY more from Email Marketing

Modern Marketing

Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. O ne question that we’re often asked at events is, “How is Eloqua different than my email solution?&#.

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Play ball! Moneyball for Marketing

Modern Marketing

Even stranger is how similar it is to the data-driven revolution that’s happening in marketing. In 2003, financial journalist Michael Lewis released his groundbreaking (and engrossing) book “ Moneyball ,” which detailed how the small-market Oakland Athletics compiled a competitive team despite their limited funds. Marketing is undergoing a similar overhaul. Indeed, revenue attribution is the OBP of marketing. by Jesse Noyes | Tweet this.

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3 European Marketing Trends

Modern Marketing

by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. If the EMEA market didn’t immediately join the marketing automation party, the region is in full swing now – as the record attendance at the event shows. Lead Nurturing Knows No Boundaries. The marketing team at NetApp took their successful nurturing programs built in the U.S.

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Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. CRM systems, MRM systems, Lead Nurturing systems and the list goes on. Digg this! Tags: Lead Generation Lead Nurturing

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Searching For the Elusive Net New Name

Modern Marketing

That’s not to say there’s no value in programs like webinars or content promotions run through media partners your target market depends on for resources and information. If you’re running a webinar series with a publisher or other content portal, and your goal is acquiring new names, you have to expect some duplication from event to event. Anyone running lead guarantee programs is familiar with the traditional cost per lead calculation.

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. B2B Online Marketing Blog Search Engine Advertisin

4 Conversation Starters For Selling The CFO On Marketing Automation

Modern Marketing

by Michael Martin | Tweet this Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.”. Tools like marketing automation can get you on the path to measuring marketing’s impact on revenue, and making more efficient investments.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Digg this!

Seven Ways to Use Social Media for Business

Webbiquity

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Perform competitive and market research. Digg this!

A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Run a contest or promotional event. B2B Online Marketing Blog Online PR Search Engine Optimization

Marketing Monkeybusiness: 5 WOM Antics to Avoid

Modern Marketing

Last Friday I guest posted on Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies. While thinking about ways B2B marketers can get people buzzing, it occurred to me that there are quite a few shabby practices masquerading as word of mouth. So here goes: 5 ill-advised word-of-mouth marketing practices: 1. Hijacking someone else’s event.

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Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. Digg this! Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. B2B Marketing Content: Lure or Lasso?

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“You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit

Modern Marketing

Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations. We heard from five organizations that have taken the lead management journey: Iron Mountain, Kronos, F5, American Express and Hexaware. Some marketing organizations try to go it alone.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Digg this!

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Feeling for the Elephant: 4 Lessons from the Content Marketing Summit

Modern Marketing

If content is the elephant, then we marketers are the blind men trying to describe it. To achieve this nirvana, marketers need to monitor relevant keywords. Soren Ryherd, Co-Founder of Working Planet Marketing Group. Who’s the best content marketer these days?

[Chart] How Personalization Increases Email Open Rates

Modern Marketing

When it comes to email marketing , a lot. Nothing beats putting in timely and relevant information that you have gathered about your contacts interests, for example by indicating that the event your promoting is in the city they are in.

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on.

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on.

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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. That leaves only 20% of the market left to fight over. Digg this!

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7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Modern B2B Marketing

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? The business marketer needs to build a deeper relationship with their prospect or buyer.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

The 3 Big Themes of Demand Generation [Video]

Modern Marketing

But any marketer can tell you it’s pretty wide ranging. It’s a blanket term covering topics like lead management, funnel management and content marketing. Appropriately, the inaugural DemandCon event served many different demand generation dishes. Marketing automation still has plenty of room to grow. Clearly, there’s still plenty of room for marketing automation to grow, despite it’s already sharp growth trajectory.

Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

Modern Marketing

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. The format of the event encouraged genuine dialogue about the challenges facing demand generation professionals today. In one session, a woman asked “Do we think all of these metrics are going to stifle our creativity as marketers”? By the end of the event, the consensus was to establish a framework for tying field campaigns to revenue for actionable understanding.

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Four Ways to Measure Social Media Marketing Results

Webbiquity

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Digg this!

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Digg this!

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Shadow Pipeline – accounting for the missing dollars

Buzz Marketing for Technology

Just because you decided to throw an event at the beginning of the year doesn’t mean anyone wanted to buy your solution or even had the funding to buy your solution. There are dollars sitting in your pipeline just waiting to show your marketing impact – what I like to call the shadow pipeline.

3 Ways Data’s Popularity Is Changing Business

Modern Marketing

Marketing – Less Art, More Science. When Suaad Sait first entered the marketing in the mid 90’s, he felt like a loner. That’s because Suaad, now chairman of ReachForce and co-founder of Workstreamer , was trying to apply measurable data to the black art of marketing. The idea of implementing a lead management process tied to quantifiable metrics was unheard of, much less measuring marketing success by its contribution to topline revenue.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# Marketing ROI Should RIP by iMedia Connection.

An Interview with Sean Geehan, CEO and Founder Geehan Group

Buzz Marketing for Technology

I met Sean at a recent ITSMA Marketing Leadership forum. How marketers address this is the difference, which leads to either dominant, mediocre or disastrous results. Where can B2B Marketers begin to improve their results? Marketers need to challenge how they think.

5 Ways Mobile Marketing is Affecting Social Media

Marketing Action

For the B2B marketer, all this can be summed up in a small yet powerful statement; we need to adapt. And, as the conventional wisdom of marketing would have it, it’s almost impossible for your business to make inroads without capturing prospects where they are.

Picking A Provider? Meet BERQ.

Modern Marketing

Or perhaps you’re in the market for lead management solutions. For a marketing agency, you could look at the turn round time to complete a task and how big of a bite it will take out of your budget. by Anna Glushkovsky | Tweet this. You might need to buy a car.

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