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5 Tips For Sponsoring Virtual Events

Modern Marketing

Like the paperless office or the Segway, the advent of virtual events came with predictions that the physical trade show would go the way of the dodo bird. Physical events still hold too much star power, glitz and glamour to be entirely replaced by their virtual counterparts. But low price tags – not to mention the lack of travel expenses – has turned online events into a hot space. In fact, virtual event trade shows and conferences are expected to generate $18.6

Inside The Busy Mind Of A Marketer

Modern Marketing

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds.

Trending Sources

Seven Ways to Use Social Media for Business

Webbiquity

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Perform competitive and market research. Digg this!

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Digg this!

3 Top Topics from Topliners

Modern Marketing

Marketers: when you need a dose of inspiration from your peers or a great idea for increasing response and conversion rates, hop on over to the Topliners.com community. Every week hundreds of conversations are happening between marketing managers, directors, marketing operations professionals and many more smart folks. Marketing Measurement data visualization data visulization event attendance Event Marketing Events lead management online events TED topliners webinars

4 Conversation Starters For Selling The CFO On Marketing Automation

Modern Marketing

by Michael Martin | Tweet this Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.”. Tools like marketing automation can get you on the path to measuring marketing’s impact on revenue, and making more efficient investments.

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[Chart] How Personalization Increases Email Open Rates

Modern Marketing

When it comes to email marketing , a lot. Nothing beats putting in timely and relevant information that you have gathered about your contacts interests, for example by indicating that the event your promoting is in the city they are in.

7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Modern B2B Marketing

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? The business marketer needs to build a deeper relationship with their prospect or buyer.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# Marketing ROI Should RIP by iMedia Connection.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know.

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email.

“You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit

Modern Marketing

Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations. We heard from five organizations that have taken the lead management journey: Iron Mountain, Kronos, F5, American Express and Hexaware. Some marketing organizations try to go it alone.

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Let us know how your brand uses social media for B2B marketing in the comments below.

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Searching For the Elusive Net New Name

Modern Marketing

That’s not to say there’s no value in programs like webinars or content promotions run through media partners your target market depends on for resources and information. If you’re running a webinar series with a publisher or other content portal, and your goal is acquiring new names, you have to expect some duplication from event to event. Anyone running lead guarantee programs is familiar with the traditional cost per lead calculation.

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Marketing Monkeybusiness: 5 WOM Antics to Avoid

Modern Marketing

Last Friday I guest posted on Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies. While thinking about ways B2B marketers can get people buzzing, it occurred to me that there are quite a few shabby practices masquerading as word of mouth. So here goes: 5 ill-advised word-of-mouth marketing practices: 1. Hijacking someone else’s event.

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4 Tips for Getting WAY more from Email Marketing

Modern Marketing

Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. O ne question that we’re often asked at events is, “How is Eloqua different than my email solution?&#.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. A challenge for all marketers!

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3 Ways Data’s Popularity Is Changing Business

Modern Marketing

Marketing – Less Art, More Science. When Suaad Sait first entered the marketing in the mid 90’s, he felt like a loner. That’s because Suaad, now chairman of ReachForce and co-founder of Workstreamer , was trying to apply measurable data to the black art of marketing. The idea of implementing a lead management process tied to quantifiable metrics was unheard of, much less measuring marketing success by its contribution to topline revenue.

Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

Modern Marketing

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. The format of the event encouraged genuine dialogue about the challenges facing demand generation professionals today. In one session, a woman asked “Do we think all of these metrics are going to stifle our creativity as marketers”? By the end of the event, the consensus was to establish a framework for tying field campaigns to revenue for actionable understanding.

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Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. Digg this! Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. B2B Marketing Content: Lure or Lasso?

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. 4 Tips for B2B Marketing on Facebook [.]

2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. That leaves only 20% of the market left to fight over. Digg this!

Feeling for the Elephant: 4 Lessons from the Content Marketing Summit

Modern Marketing

If content is the elephant, then we marketers are the blind men trying to describe it. To achieve this nirvana, marketers need to monitor relevant keywords. Soren Ryherd, Co-Founder of Working Planet Marketing Group. Who’s the best content marketer these days?

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know.

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Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

Modern Marketing

Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. You need to get data from all kinds of sources, from social media, from events, from webinars.

7 Quick Ways to Curate Industry Content for Your Blog

Hubspot

Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. Some of the two most popular are Feedly and Digg, though there are certainly other options, too.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Which leads me to my next ROI …. Digg this! Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a.

Does Bit.ly convert for B2B Marketing – a case study

Buzz Marketing for Technology

We announced on that day we would hold a virtual event that would introduce our new roadmap for the combined enterprise in exactly 30 days. This would prove to be a seminal event for Avaya and on January 19, 2010 we did released the roadmap to a staggering crowd of 24,000 people.

3 European Marketing Trends

Modern Marketing

by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. If the EMEA market didn’t immediately join the marketing automation party, the region is in full swing now – as the record attendance at the event shows. Lead Nurturing Knows No Boundaries. The marketing team at NetApp took their successful nurturing programs built in the U.S.

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Effective lead nurturing is crucial to successful b2b marketing. Before starting with the execution of lead nurturing campaigns, you need to spend time planning. There are different objectives possible from a lead nurturing campaign. Day 7: Lead attends webinar.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing! Digg (43).

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The 3 Big Themes of Demand Generation [Video]

Modern Marketing

But any marketer can tell you it’s pretty wide ranging. It’s a blanket term covering topics like lead management, funnel management and content marketing. Appropriately, the inaugural DemandCon event served many different demand generation dishes. Marketing automation still has plenty of room to grow. Clearly, there’s still plenty of room for marketing automation to grow, despite it’s already sharp growth trajectory.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. 10 Essential Social Media Tips for B2B Marketers by Mashable.

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Content Curation in B2B Marketing

delicious b2bmarketing

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For B2B marketers, content curation provides the best of both worlds.

Eloqua Goes Titanium

Modern Marketing

by Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.” It might just be the event of the year. Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011. Our staff will be attending as many sessions as possible (check out the agenda ), our executives will be leading speaking sessions, and our product team will be showing off our products.

Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s

Contently

We try to incorporate real-time events in pop-culture and the news,” explained Kashem Miah, global director of social media and content marketing at Shutterstock. “In A Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon.