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5 Event Planning Tips…Even If You’re Not An Event Planner

Modern Marketing

Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. Here are some handy tips to help you from planning process through the big day. No matter the type of event you’re planning, you need to map out a strategy. What’s the goal of your event? 4 Event Planning Resources.

4 Tips for B2B Marketing on Facebook

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Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! A couple of months ago, we talked about ways to engage your fan base on Facebook.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Facebook Advertising – will continue to improve and unfortunately get more expensive. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Share this on Facebook.

Blogger outreach is more PR than social media


The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+.

Best Social Media Stats, Facts and Marketing Research of 2010


How are consumers and b2b decision makers using social media in their buying processes? Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook.

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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management


Here is a process to get you started on the right track. Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Digg this! Share this on Facebook.

Snooping on Facebook: Not just for stalkers any more

grow - Practical Marketing Solutions

Let’s see what you think about using Facebook as an investigation tool after reading my daughter’s guest post … Since my last post on {grow} , I’m a year older, I’ve aced all my classes, started my own blog and developed a fondness for coconut ice cream.

Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

Modern Marketing

Revenue Performance Management is about getting a single view of the marketing and sales pipeline, which means from the early stages of awareness through the entire investigation process to close. You need to get data from all kinds of sources, from social media, from events, from webinars. It’s identifying Jesse Noyes’s email account as @noyesjesse on Twitter and as Jesse Noyes on Facebook. Really, Cloud Connectors are part of a fully integrated lead management process.

3 Ways Data’s Popularity Is Changing Business

Modern Marketing

The idea of implementing a lead management process tied to quantifiable metrics was unheard of, much less measuring marketing success by its contribution to topline revenue. Ad dollars and event dollars still haven’t migrated in the fully” quantifiable models yet. Facebook. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy.

33 (of the) Best Marketing Strategy Guides and Insights of 2010


Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# from MySpace to Facebook).

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Should You Outsource Your Social Media Efforts?

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View Comments Gap Between Apple & Android Tablet Market Shares To Decrease by 2015 [REPORT] View Comments Twilight Game Scam Spreading on Facebook [WARNING] View Comments Should You Outsource Your Social Media Efforts?

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc.

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. Jobs Events Try Our New Social News App Welcome to Mashable! World Videos Featured: Facebook. Facebook “likes” and comments). Events Lists.

Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

Modern Marketing

That source code is represented by thousands of customer interaction points across the entire purchase process – and across a variety of platforms and applications. Facebook. by Jim Williams | Tweet this I finally broke down and bought an iPhone. My hesitation over typing with a touch screen gave way to my curiosity about the world of apps. I’ll never go back.

7 Steps to Becoming a World-Class Real-Time Marketer


Before we explore the process by which a brand can execute real-time marketing, let's clear up some confusion by comparing and contrasting real-time marketing to another real-timey tactic, newsjacking. Are they news junkies who dive deep into topics on Digg, Reddit, or StumbleUpon?

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Searching For the Elusive Net New Name

Modern Marketing

If you’re running a webinar series with a publisher or other content portal, and your goal is acquiring new names, you have to expect some duplication from event to event. In a lead guarantee program that promises a cost per lead of $52, you could find that as many as 50% of those names already existed in your lead management system and were in the process of being nurtured. Facebook. by Elle Woulfe | Tweet this.

What the Future Holds for B2B Social Media Marketing

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Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Twitter and Facebook may be huge now, but video and mobile are the new frontiers.

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Top 5 Mistakes to Avoid on Your Company Blog

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“A blog can also be the centerpiece for a social media effort, driving visitors from Twitter , Facebook , and LinkedIn back to the blog through calls-to-action and landing pages,&# explains Douglas Karr, the author of Corporate Blogging for Dummies.

Book Review: Social Media Marketing


With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Events (e.g.,

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Facebook. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Think of it as Facebook for bloggers (well, before Facebook was for everyone.) Thanks Facebook."

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. Share this on Facebook. Digg this! Could Facebook become a Lead Nurturing platform?

Best Web Presence Optimization Guides and Tips of 2010


and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Sally Falkow reports research on new influences in the B2B buying process (e.g., Post it to the Facebook Wall.

Best Twitter Guides, Tips and Tools of 2010


Mack Collier details an experiment he ran and shares the nitty gritty numbers and percentages, as well as the process he used, concluding “even if you only have 100 followers, you can still leverage Twitter as a tool to build your blog IF you are active on Twitter. Digg this!

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


Blog - Blog is a word that was created from two words: “web log” Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Eventbrite is free if your event is free.

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

But I believe there is one place that delivers a strong ROI in Social Media and if you follow my advice not only will you conquer social media but you will delight your customers in the process! Share this on Facebook. Digg this!

B2B marketers are stumbling in the dark

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It would be as much a cultural change as a process one.

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Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Events. Events. Digg this. IBM launches Bluehouse, a Facebook for business. IBM launches Bluehouse, a Facebook for business. • Apple brick is a manufacturing process. • Register for the launch event near you. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Research E-mail Newsletters.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

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Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community?

2011 B2B Marketing Trends


While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Digg this! Share this on Facebook. MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report.

“You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit

Modern Marketing

Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations. The most successful organizations employ a highly inclusive process. and goals, processes (e.g., A big thank you to Sirius Decisions for hosting and producing such an amazing event.

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The State of the Blogosphere 2010

delicious b2bmarketing

On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) Perhaps we should follow the trend of those bloggers who DO NOT link their blogs to Facebook.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media not only lets you conquer social media but delight your customers in the process. Share this on Facebook. Digg this!

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Social media has dramatically altered the buying process as well as marketing practices. Digg this!

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7 Mistakes Speakers Make with Presentations

Writing on the Web

This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s event , many speakers presented “7 Steps&# to better internet marketing. Digg this! Share this on Facebook. Content Creating Processes: Do you know too much?

Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

Modern Marketing

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. The format of the event encouraged genuine dialogue about the challenges facing demand generation professionals today. By the end of the event, the consensus was to establish a framework for tying field campaigns to revenue for actionable understanding. Facebook. by Jennifer Horton | Tweet this.

Social Media is Simpler Than You Think


It provides a rich new toolset and set of techniques for carrying out these processes, but the processes themselves are familiar: listening , networking , interacting , information sharing , and promoting. Physical networking at such events is still important. Digg this!

Four Ways to Measure Social Media Marketing Results


Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. Digg this! Share this on Facebook.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Share this on Facebook. Digg this!

The 3 Big Themes of Demand Generation [Video]

Modern Marketing

Appropriately, the inaugural DemandCon event served many different demand generation dishes. Despite the fact that just about every marketer saw the need to focus on creative messaging and developing strategy, many reported that they are still bogged down with mechanical, time-consuming processes. While the technological underpinnings were identified, many marketers on the RPM path stressed the need for changes in thinking and fundamental processes. Facebook.

Feeling for the Elephant: 4 Lessons from the Content Marketing Summit

Modern Marketing

The recent Content Marketing Summit, held this week in Newton, MA and sponsored by web technologists, ten24 Web Solutions, attempted to combine the perspectives of five top content marketers to give attendees a holistic view of what content marketing can bring to the B2B sales and marketing process.