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Five Expert Copywriting Tips

Webbiquity

Writing has always been a demanding vocation, but the challenge of producing copy that stands out and compels people to action in today’s environment of sensory overload is uniquely daunting. Sentences must be short. Ideas must be explicit. Prose must be lucid. Share this on Bebo. Subscribe to the comments for this post?

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A Skewed Web: Innovation is in the outskirts of social media

Biznology

One of the reasons you see this enormous move towards social filters, as with Digg, as with del.icio.us, as with Google Reader, in a way, is simply that the scale of the problem has exceeded what professional catalogers can do. And, you know, my answer to that question has been: the only group that can catalog everything is everybody.

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Social Media for the Boardroom

Buzz Marketing for Technology

From there the work began with Edelman to classify them into key conversational issues (of which they identified 50 issues) and then narrow that down to 8 major issues within 3 broad categories: Energy Resources, Energy Technology, and Energy & Environment. Email this to a friend? Subscribe to the comments for this post? Tweet This!

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Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

Biases vary from person to person – for example as a function of the person’s group memberships, the dominance of a person’s membership group in society, consciously held attitudes, and the level of bias existing in the immediate environment. This last observation makes clear that subconscious attitudes are modified by experience.

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

Wilson (2002) Unconscious: “… mental processes that are inaccessible to the conscious mind, but influence judgments, feelings or behavior…shortcuts that size up our environment, interpret and initiate behavior quickl y.”. Our five senses are processing 11 million pieces of info per second. Of these only 40 enter our conscious awareness.

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How Blogging Is Like Playing Tennis

Writing on the Web

Blogging for your business is like playing tennis: you read the environment, deliver key shots, get ready for the next post, respond to feedback, and try to stay on target. I play tennis with an “excuse champion.&# Every time she misses a shot, she blames her racquet, or her strings, the ball, the sun, wind, or some body part.

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Anecdote: What's real work at your work?

Buzz Marketing for Technology

Change the environment. Give people visual cues, create places to work, use the physical environment to reinforce the behaviours you desire. • Digg this. --> --> Trackback Pings. Use rewards carefully and only after the other sources of influence have been exercised. Physical spaces affect the way we work. Email this.