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[Chart] How Personalization Increases Email Open Rates

Modern Marketing

When it comes to email marketing , a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. Emails with someone’s name have open rates about 4.7% Share email. Facebook.

The Nine Best Reputation Management, RSS, and Social Search Tools


Sample review: “…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. 2) Digg.

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Trending Sources

Best Social Media Stats, Facts and Marketing Research of 2010


Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. online time is spent on just three activities: social networking, playing games and emailing. More than 700,000 local businesses have active Pages on Facebook.

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3 Ways Data’s Popularity Is Changing Business

Modern Marketing

But the ability to track and measure the success of everything from online ads to how many people open your email campaign is sparking a sparking a revolution in the marketing industry. Nielsen ratings became a household name by sampling household television viewing. Share email. Facebook. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy.

5 Big Marketing Lessons From Kickstarter

Modern Marketing

The open source rival to Facebook drew a lot of attention from the Web and the mainstream press alike. Using the platform’s “Updates” tab, Rondinelli answered a long list of frequently asked questions and a 360-degree sample video taken from the device he’s proposed to create. Facebook.

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Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. Digg this! Share this on Facebook. Email this via Gmail. Email this to a friend?

Video 50

4 Content Marketing Goals for a Coach Website

Writing on the Web

So the video gives a sampling of what it’s like to see and hear him. Digg this! Share this on Facebook. Email this via Gmail. Email this to a friend? How should content marketing be used on the home page of your website? What makes good website copy?

Branding, Bail Bonds & Sweet Tea: A Video Roundup

Modern Marketing

A bail bond company with more than 2,800 Facebook fans? Sweet Leaf Tea ‘s April Riggs showed up with free samples and was promptly brought on stage for a impromptu case study on how the brand has used social media to engage with costumers online, and quickly turn potential negative comments into positive feedback. Share email. Facebook. by Jesse Noyes | Tweet this. Oh, you thought I was done posting content about this past week’s Digital Marketing Forum?

2011 B2B Marketing Trends


Asked to specify which marketing tactics are most effective, more than 90% judged online activities such as website optimization, email marketing and SEO as somewhat or very effective—not surprisingly given the responses to the previous question regarding 2011 budget priorities. Digg this!

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3 Ways to Influence the Quora Community

Modern Marketing

Similarly, “votes” – Quora’s answer to Facebook “Likes” – are disproportionately awarded to the first answer posted. Share email. Facebook. by Joe Chernov | Tweet this.

Media 17

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Sample image from 2009 blogger quotes project 7.

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Picking A Provider? Meet BERQ.

Modern Marketing

I’ll give you a small-scale sample. Share email. Facebook. by Anna Glushkovsky | Tweet this. You might need to buy a car. Maybe you need to hire an advertising agency. Or perhaps you’re in the market for lead management solutions. Whatever the need, the concerns are the same.

Searching For the Elusive Net New Name

Modern Marketing

But the sample you’re likely to reach is the same as the segment of your database you’re already successfully reaching – the active segment. Share email. Facebook. by Elle Woulfe | Tweet this. In demand generation , we employ a myriad of tactics to grow our databases, feed our nurturing campaigns and, eventually, drive qualified sales opportunities and revenue. But it all starts at the top of the funnel with the great, unwashed masses.

3 Top Topics from Topliners

Modern Marketing

This is just a sample, so join up with Topliners today. Share email. Facebook. by Heather Foeh | Tweet this. Every week we bring you the most vibrant conversation from Topliners , a community for marketers to inspire, collaborate and develop winning campaigns. This week we have the best apps, tips for recovering from a webinar gone wrong and reporting advice. Imagine It: The Smart Phone Apps I Can’t Live Without – Check out these five recommendations from David.

Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

Both of these situations provide an opportunity to reach out with an offer of assistance, information, or even a free demo or sample. Share this on Facebook. Digg this! Email this to a friend?

No More Geek-Speak: SEO for Smart Bloggers

Writing on the Web

Here is a sample analysis… As you can see, each post or page is graded on search engine standards. Digg this! Share this on Facebook. Email this via Gmail. Email this to a friend? How can you learn basic search marketing for blogging in 5 minutes or less?

Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

They appear as statistically “large&# effects that are often shown by majorities of samples of Americans. Digg this! Share this on Facebook. Email this via Gmail. Email this to a friend? How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? Scientists know that our attitudes and prejudices are subconscious.