article thumbnail

Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share this on Mixx.

article thumbnail

Social Media Success Stories

Anything Goes Marketing

In today’s economy, many companies are limiting travel in order to save a few bucks. Great success indeed - Eloqua crew welcome in Atlanta anytime!! The post was then picked up by other social media hubs such as StumbleUpon and Digg which pushed additional traffic along with search engine traffic. chadhorenfeldt Tweet this!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. It's all about people, process and technology, in that order. Thanks Laura.