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Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

Modern Marketing

Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. You need to get data from all kinds of sources, from social media, from events, from webinars.

“Revenue” Turns One

Modern Marketing

We’re donning our party hats at Eloqua today. It’s a trigger for PR opportunities. At Eloqua, it serves as the base of the social media strategy soup. by Jesse Noyes | Tweet this. Because today “It’s All About Revenue&# turns a year old.

Trending Sources

Marketing Monkeybusiness: 5 WOM Antics to Avoid

Modern Marketing

So here goes: 5 ill-advised word-of-mouth marketing practices: 1. Hijacking someone else’s event. Let’s say a major organization is hosting an event that your prospects are likely to attend. You hold your own satellite event nearby – a dinner or meet-up – and surreptitiously invite guests who “just so happen” to be in town to attend the larger event. You might trigger some word of mouth, but will it be positive? by Joe Chernov | Tweet this.

WOM 14

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. Event (105). Digg (58). Great content this month via the B2B Marketing Zone.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” But getting back to our category, we are often compared against Eloqua and Manticore.