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  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Digg] Best Twitter Guides, Tips and Tools of 2010
    Digg this! Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [Digg] FOUND the ROI of Social Media for B2B Marketers!
    Digg this! I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Digg] Mapping Content to the Sales Funnel AND Buyer types
    Digg this! You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now!
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 11, 2011
    [Digg] Five Expert Copywriting Tips
    Digg this! Writing has always been a demanding vocation, but the challenge of producing copy that stands out and compels people to action in today’s environment of sensory overload is uniquely daunting. Sentences must be short. Ideas must be explicit. Prose must be lucid. Benefits must be explained in a clear and compelling manner using the language of the reader. Flowery copy and “corporate speak&# are definitely out the window.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Digg] What’s the Best Social Media Monitoring Tool? It Depends
    Digg this! Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. A simple tool like Google Alerts would pick up most stray citations. No more.
  • MODERN MARKETING  |  MONDAY, MAY 16, 2011
    [Digg] 6 Brilliant Uses of Video
    by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. But inspiration is a far more appealing emotion than pride. So we thought we’d round up several videos that inspire us. In our opinion, these are six of the most brilliant uses of video that we’ve ever seen.
  • MODERN MARKETING  |  FRIDAY, JUNE 3, 2011
    [Digg] 10 Fast Facts About Groupon
    by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. The daily online coupon company has been heavily talked about ever since it spurned high-priced acquisition attempts. Now, it’s hoping to raise $750 million with an IPO. Of course, we love reading prospectus. So we scoured Groupon’s S-1 for 10 fast, but fascinating, facts about this hot company. Cutting Groupons. Just how many “Groupons” has Groupon sold? 70 million.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 28, 2011
    [Digg] Facebook Fan Page: Top 5 Reasons to Have One
    Digg this! As some of you know, I’m not an avid Facebook fan, but as a business owner, I don’t ignore the fact that so many people use it daily. There are certain pitfalls with it, like with any social networking site. You don’t want to get caught up wasting time if you’re running a business. But you can’t ignore the numbers of people there everyday.
  • WRITING ON THE WEB  |  MONDAY, MAY 30, 2011
    [Digg] Remembering Family and Other Pillars
    Digg this! Back in the U.S., it’s Memorial Day when Americans honor our soldiers who died in service. My father, Marion Rae Wilkerson, was a 25-year Navy veteran, and while he didn’t die in service, I always remember him on this weekend. He was on a ship in the Pacific during World War II that was blown in half by the Japanese. He was on the half that was able to save many of their sailors. He came home to San Diego shortly after that and I was conceived.
  • MODERN MARKETING  |  TUESDAY, MAY 3, 2011
    [Digg] 10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
    by Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice. But what happens when it’s your job to create content for people just like you ? In that case, isn’t writing what you know likely to be redundant? Perhaps in those cases it’s best to identify what you don’t know, and let that need steer your content creation. Perhaps it’s time for an amended adage to: “Write what you know; commission what you don’t.”.
  • MODERN MARKETING  |  WEDNESDAY, JUNE 8, 2011
    [Digg] 4 Tweetable Lessons In Social Media Civility
    by Jesse Noyes | Tweet this The Personal Democracy Forum is by design, and sheer force of title, political. So when I ended up at the “Civility and Social Media: An Oxy-moron?” panel, I fully expected a politically charged discussion. Yet, even as the panelist spoke on the tenor of political debate, I couldn’t help but note how applicable their advice was for businesses. And why not?
  • MODERN MARKETING  |  FRIDAY, JULY 22, 2011
    [Digg] 4 Steps for Making a Fan for Life [Video]
    by Jesse Noyes | Tweet this In sports marketing there’s little that takes precedence over the all-important up sell. Sports teams – and the arenas they play in, for that matter – are constantly thinking up new ways to turn the casual fan into a season-ticket holding, stat-quoting, all-star fan for life. Adrian Chang , a Customer Success Manager, works closely with Eloqua’s premier sports clients – teams like the Boston Bruins and the Miami Heat.
  • MODERN MARKETING  |  SUNDAY, JUNE 12, 2011
    [Digg] [Chart] Which City Has The Most Marketing Expertise?
    by Elle Woulfe | Tweet this New York is great for fashion. Austin is the live music capital of the world. And London is perfect when you want to soak up some culture. But where can you find the largest cluster of Eloqua experience? We gathered the data and pinpointed the hot spots for largest number of Eloqua users per city, broken down by Marketing & Sales. You can click here to explore the interactive map.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Digg] 26 Ways to Promote Your Blog Post
    Try out Digg , Alltop , Technorati.com , or BloggerScope. Congratulations! You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. Fantastic. Now the work starts. Just kidding … but only a little. You see, many of us are a bit stuck in a “if you build it, they will come” mentality with our posts.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Digg] 11 Pro Tips for Better Business Blogging
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • WEBBIQUITY  |  THURSDAY, DECEMBER 23, 2010
    [Digg] Webbiquity 2010 Christmas Card
    Digg this! Wait for it… Rudolph in red-hosed rain gear. Merry Christmas from Webbiquity! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This! Random
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 16, 2010
    [Digg] This is what happens when Barbie joins Twitter
    Digg this! This week Mattel announced a new video Barbie that has a tiny camera embedded in her chest (YouBoob?). The iconic doll has fully joined the social media movement by leading her fans through a Foursquare scavenger hunt, Facebook puzzles and YouTube adventures. She even has a Twitter account. Check out her tweet stream: So here I am laying in a pile of naked Barbies again. Feeling a strange tingly sensation. : Skipper Of course I’m bitchy. My boyfriend’s a eunuch.
  • BIZNOLOGY  |  TUESDAY, APRIL 9, 2013
    [Digg] Kiss your line-of-shame smack on its social media lips!
    That, as we laugh and our shoulders relax and we let some of our daily stress disperse into the Interwebs, we also click Share To: Twitter, Facebook, Google+, Pinterest, Reddit, Digg, Vine, StumbleUpon , Tumblr and everywhere else. If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the line in the sand that you and your employer have decided are grounds for termination. What do I mean?
  • MODERN MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Digg] Are You Crushing Your Customers with Content?
    by Heather Foeh | Tweet this If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch. That’s because proactive companies are constantly developing customer content that addresses customer challenges. As Valeria Maltoni explains, customer loyalty is the byproduct of continued conversation.
  • MODERN MARKETING  |  FRIDAY, JUNE 17, 2011
    [Digg] [Video] 5 Reasons Why The C-Level Needs Revenue Performance Management
    by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark.
  • MODERN MARKETING  |  MONDAY, APRIL 4, 2011
    [Digg] A “Virtuous Cycle” Model for Engaging in Social Q&A Sites
    by Joe Chernov | Tweet this. I’ve written quite a bit lately about the swelling wave of social Q&A sites. Emerging players, like broad-appeal Quora and b2b-centric Focus , are practicing the high art of crowdsourcing expertise, while established players like LinkedIn (Answers) and Facebook (Questions) are dabbling with their own variations on the “wisdom of the crowd” theme. As much public attention as Quora, et al.,
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 12, 2011
    [Digg] Best Social PR Guides, Tips and Tools of 2010
    Digg this! Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 11, 2010
    [Digg] Twitter success stories: Explaining the ROI of Twitter
    Digg this! Measurement and ROI are constant themes in the social media world. How do you PROVE the value of Twitter? Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. First, let’s establish a crucial point. There are MANY benefits to Twitter besides direct sales.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 4, 2012
    [Digg] Upgrade your lame agency website into your social media brand HQ
    Another thing it lets me do is add a plugin that easily allows me to offer all my visitors the ability to effortlessly share my content to Pinterest, Facebook, Twitter, Tumblr, and even Google+, reddit, digg, NewsVine — whatever. Image via CrunchBase. At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. What we do own is our own properties. No matter how many hours I spend at the Java Shack or Peregrine Espresso, I am just a customer.
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Digg] Blogger outreach is more PR than social media
    If we do everything right, we’ll generally earn a couple-hundred earned media mentions directly shared on the bloggers’ blogs, we’ll also earn secondary mentions through Facebook, Twitter, StumbleUpon , Pinterest, Tumblr, Google+, digg, and even, if we’re lucky, reddit. The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2011
    [Digg] Identifying the Hottest Social Networks and Niche Sites for Your Target Audience
    Digg: The most popular social news site named for the ability of users to ‘digg’ articles they agree with and ‘bury’ articles they don’t. by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites. Such online channels can’t be overlooked.
  • MODERN MARKETING  |  THURSDAY, MARCH 17, 2011
    [Digg] Video: Why SXSW Matters For B2B
    by Jesse Noyes | Tweet this. Don’t let the skinny jeans fool you. South By Southwest is a B2B playground. Maybe because it was founded on music, or maybe because of its hipster motif, for some reason many businesses don’t take the festival seriously. They do so at their peril. The Interactive portion of SXSW – the place where little ol’ Twitter was launched – is rich with opportunity for inventive B2B brands to network, make connections and learn from each other.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 2, 2008
    [Digg] YouTube - What is LinkedIn? Part 2
    Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close ).
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Digg] Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing
    Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 21, 2010
    [Digg] Spring is in the air
    Digg this! It’s going to be 66 degrees and sunny in Tennessee today. Discuss. Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon. Share this on Facebook. Tweet This! Subscribe to the comments for this post? Share this on Linkedin.
  • MODERN MARKETING  |  MONDAY, APRIL 25, 2011
    [Digg] 8 Share Spiking Tips For Empire Avenue
    by Jesse Noyes | Tweet this. The latest social media measurement tool to takeoff is Empire Avenue. It may sound like a new property on the Monopoly board. But it’s actually a startling addictive new social media engagement site. Part game, part ratings system, Empire Avenue works by allowing users to create a ticker linked to their activity on various social media profiles like Facebook, Twitter, Flickr and YouTube.
  • MODERN MARKETING  |  WEDNESDAY, MAY 25, 2011
    [Digg] 7 Misconceptions About the New EU Privacy Regulations
    by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. Some might say it’s doomsday for cookies. But, like other very recent end-of-the-world predictions, the day will probably come and go without much fanfare. Nevertheless, the new directive does mean changes for marketers in the EU.
  • WEBBIQUITY  |  FRIDAY, JANUARY 28, 2011
    [Digg] Best Google AdWords Tips and Tactics of 2010
    Digg this! According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 10, 2010
    [Digg] Is social media creating a generation of cowards?
    Digg this! I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Digg] Best Content Marketing Guides, Tips and Tactics of 2010
    Digg this! How many times have you heard the expression “content is king?&# That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • It enhances your organization’s image (e.g., by demonstrating how smart and helpful you are). •
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 26, 2010
    [Digg] Content Marketing Tips from Computer Games
    Digg this! What can we learn from online computer games about content marketing for business? A lot, apparently. If you write content designed to trigger action in readers, pay attention to this. My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. If you think computer games are just for kids or young people with too much time, think again. Money spent on games has now surpassed movies and books. (He
  • MODERN MARKETING  |  FRIDAY, MAY 27, 2011
    [Digg] What PR Pros Can Learn from The Huffington Post
    by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist. The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches. Its unreal ability to dominate the search by re-serving the public what it was already discussing allowed HuffPo to exit for a very real $300 million. For the sake of comparison, Newsweek sold for $1.
  • MODERN MARKETING  |  MONDAY, MAY 23, 2011
    [Digg] 4 Tips for Getting WAY more from Email Marketing
    by Amber Stevens | Tweet this. Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. O ne question that we’re often asked at events is, “How is Eloqua different than my email solution?&#.
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 14, 2016
    [Digg] Get Over That Fear of Commitment—Your Content Marketing Program Depends on It
    ” Infographics and articles played well on sites like Digg and Reddit, said Jason Putorti, Mint’s former lead designer, via Kissmetrics. Are you fully committed to your content marketing program? If so, you’re in the minority: according to the Content Marketing Institute, only 20 percent of marketers feel the same way. Think about it: 20 percent.
  • MODERN MARKETING  |  THURSDAY, AUGUST 4, 2011
    [Digg] Marketers: How To Get Noticed by “Influencers”
    by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. Because there are few who are truly have influence online, and because they could come from any corner of business (they may even work for one of your competitors), the struggle to get noticed is a pebble in the social marketer’s shoe. It’s a persistent discomfort.
  • MODERN MARKETING  |  TUESDAY, JULY 5, 2011
    [Digg] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    by Brian Kardon | Tweet this How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. The list is nearly endless. But are you measuring the things that your CEO and CFO care most about: marketing’s contribution to revenue?
  • LEADERSHIP  |  TUESDAY, DECEMBER 3, 2013
    [Digg] 5 Ways BIG Data Can Be A BIG Deal for B2B
    You can generate suitably large data sets such as marketing campaign results – clicks, likes, shares, tweets, diggs and so on. “Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.”. Source: Wikipedia ). Let’s examine this definition, because I for one, don’t quite agree with it.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 30, 2011
    [Digg] Serial Writing Formula: 1=5+2=7+1
    Digg this! I’m no math genius, nor do I even think remotely like that in analytical terms. But once in a while I stumble upon something that makes sense , saves time , and produces exponential results. I’m talking about serial writing. You take one main concept, break it down into a list of 5 key elements, write an introductory overview, write a concluding summary, and here’s what you get: 7 stand-alone articles to post on your blog and to submit to article directories.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 14, 2011
    [Digg] Content Marketing with Stories: Why We Tell Lies…
    Digg this! Telling stories is a fundamental part of good content marketing. Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. Since stories are fundamental to the way our brains work, why don’t we tell more stories? Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence?
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Digg] 90 Tips to Make Your Blog Rock
    Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62. Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed!
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 25, 2011
    [Digg] Seven Expert Search Engine Marketing Guides
    Digg this! Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 1, 2010
    [Digg] 2011 B2B Marketing Trends
    Digg this! MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Strange.).
  • MODERN MARKETING  |  SUNDAY, AUGUST 7, 2011
    [Digg] [Chart] Thank You, Marketing Automation
    by Egan Cheung | Tweet this “ D?mo mo arigat? ”. Those first 2 words of Styx’ greatest song translates to roughly “ Thank you very much ”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation he provides. For this chart, we divided companies into either the bottom 30%, the middle 50% and the top 20% in their use of marketing automation. We then looked at the overall volume of form submissions those companies received in the first half of 2011.
  • MODERN MARKETING  |  THURSDAY, JULY 7, 2011
    [Digg] [Infographic] Inside The Busy Mind Of A Marketer
    by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Our friends at Quarry recently cooked up this Mind Map visualization to help sort out all the various demands crying for marketers’ attention, and how marketing automation help get a grasp on them all.
  • MODERN MARKETING  |  THURSDAY, JULY 14, 2011
    [Digg] 4 Lessons Social Media Pros Can Learn from DemandGen
    by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You were tinkering inside Google+ while the rest of the Web begged for an invitation. Your Klout score hit 70 before the public realized the company’s name began with a “K”. You’ve got a Posterous and a Tumblr blog. You say “epic” a lot. You compared Google’s Buzz to U2’s Zooropa – and your loyal following got the joke (or at least pretended to). And you have a lot to learn. Believe me, I know.
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 15, 2011
    [Digg] Does My Hair Look Good in this Metric?
    by Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em). But, if I were to base my New Year’s resolutions on being 10 pounds thinner and 10 pounds younger, then I am going to have a really hard time actually meeting my personal health goals. Let’s face it. Some metrics make us look better than others. These data points can be addicting – they can give us a feeling of purpose, worth … and job security.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Digg] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • WEBBIQUITY  |  THURSDAY, JANUARY 27, 2011
    [Digg] Is Salesforce.com a Player in Marketing Automation Software?
    Digg this! Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. However, CRM is a trifecta. It is made up of sales, service and—wait for it—marketing! So, where does Salesforce.com stand as a marketing automation solution?
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 19, 2011
    [Digg] Best Web Presence Optimization Guides and Tips of 2010
    Digg this! Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. It’s also frequently written about in popular blogs and online publications, though strangely almost no one uses the term.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 5, 2013
    [Digg] Your corporate website needs to become a trap
    Finally, if you turn your static News section into blog-like posts, you can easily add social media share and submit buttons, extending these news items from just site-based brags and updates to social media-shareable content that is nearly frictionless to share via Facebook, Twitter, Google+, Pinterest, reddit, digg, Newsvine, StumbleUpon, or even Tumblr. I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown.
  • MODERN MARKETING  |  THURSDAY, MAY 19, 2011
    [Digg] 5 Islands On The Revenue Performance Management Journey
    by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. And that journey is what Erin Rampey, Marketing Automation Manager at NetApp , mapped out so elegantly today at DemandCon.
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 8, 2011
    [Digg] The 10 Best B2B Videos
    by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space. And we are thrilled to have earned that honor. But (there’s always a but), we raised our hand and asked to be considered for those awards. Today we won an award that is extra special in that we never saw it coming.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 30, 2010
    [Digg] The silent majority: Why people don’t comment on your blog
    Digg this! “Why don’t I get comments on my blog?&#. This is one of the most common blog-related questions I receive. My recent post on re-thinking community engagement — especially on B2B blogs — received a lot of attention. In addition to a vibrant comment section, I received emails, DM’s and phone calls with more ideas from the majority of folks who are meaningfully connected with companies and blogs, but don’t engage in a traditional sense.
  • MODERN MARKETING  |  THURSDAY, JULY 21, 2011
    [Digg] 4 Conversation Starters For Selling The CFO On Marketing Automation
    by Michael Martin | Tweet this Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.”. CFOs aren’t laughing. Should come as no surprise that the Chief Financial Officer – in fact, the entire finance department – are all about the numbers. CFO’s are most concerned about profitable growth, managing operational and capital expenses, monitoring ROI and managing risk. These analytical number crunchers live for data.
  • MODERN MARKETING  |  MONDAY, JULY 11, 2011
    [Digg] 14 Sanity Saving Apps For Business Travelers
    by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. Luckily, the connectivity to travel information, news, music, social networks mobile apps provides can help keep you sane – even after your fifth whole-body scan of the week.
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Digg] A Breakdown of All Your Website's Traffic Sources (What Means What?)
    There are sites like StumbleUpon, Digg, Delicious, Squidoo, even HootSuite that might be bucketed under here! You know how we're always on your case to measure your marketing? Get in good with your analytics ? Evaluate what's working, and what's not, so you can spend your time and dollars more wisely? That's way easier to do when you understand what all the things you're measuring actually mean.
  • MODERN MARKETING  |  THURSDAY, JUNE 2, 2011
    [Digg] 3 New Buttons To Make Your Brand More Social
    by Jesse Noyes | Tweet this Call it the week of the button. Thursday is not even wrapped up yet and we’ve already seen a flurry of activity from of some of the biggest brands in social media and search this week. Google , Twitter and Klout all rolled out enhancements designed to make it easier for friends and colleagues to share content with each other. The result is there are three new buttons you should know about. Google +1.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 4, 2011
    [Digg] Making Your Social Media and Your Garden Deliver « Digital B2B.
    Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post.
  • MODERN MARKETING  |  THURSDAY, JULY 28, 2011
    [Digg] 4 Keys To Content Marketing Completion
    by Andrew Moravick | Tweet this What’s a king without a queen? And isn’t a king without an army just a screwball with a crown? Content may be king, but content doesn’t rule without a court. Great content still needs its counterparts in context, a powerful distribution plan to put concepts into action and connection with the people.
  • WEBBIQUITY  |  TUESDAY, JANUARY 12, 2010
    [Digg] What is Webbiquity? How to Be Everywhere Online
    Digg this! Welcome to Webbiquity! What exactly is that? Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. If SEO is about getting your website onto page one of Google, WPO is about owning that page.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Digg] Content Marketing with Emotions: Write with Feeling
    Digg this! Are you writing with feeling? Does your blog trigger emotional reactions ? Next time you review your writing, try to identify possible feelings in the reader. Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Blog writers need to step away from their anonymous masks and get real, get emotional. It doesn’t mean you get all new-agey, touchy-feely.
  • WRITING ON THE WEB  |  MONDAY, MARCH 21, 2011
    [Digg] Vote: What Makes You Read a Blog Post?
    Digg this! What do you find is the most important thing about a blog post? What makes you read? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Here are the choices: Online Surveys & Market Research. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post. Here is an excerpt of Mark’s opinions, using a rating of 1-5 with 5 being most important, from his post A Scorecard of 7 Blogging Essentials.
  • MODERN MARKETING  |  THURSDAY, MAY 5, 2011
    [Digg] 11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides
    by Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. So to have alittle fun (while nevertheless remaining informative) we decided to make our own list of tweet-ready tidbits, but here’s the kicker… our list goes up to eleven ! That’s right – eleven tweetable lines lifted from Eloqua’s Grande Guides ready for your consumption.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Digg] The Rapid eLearning Blog
    The Rapid Elearning Blog. 3 Simple Steps to Create Background Images for Your Next E-Learning Scenario. June 24th, 2008. 15 comments. A good scenario can make your elearning courses engaging and more real to your learners. It’s a great way to get them to learn to use the course information and make the decisions you want. Where I live, the threat of earthquakes is real so we were required to have a 72-hour emergency pack at our desks. Needless to say not many of us did.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Digg] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.” Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?
  • MODERN MARKETING  |  WEDNESDAY, MARCH 30, 2011
    [Digg] A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6
    by Joe Payne | Tweet this. My iPhone blew up this morning. Colleagues, friends, semi-strangers all DM’ing, emailing, texting the news: Salesforce.com just bought Radian6. Remarkably, nobody even pointed to financials ($326M in cash and stock) like they do with most acquisitions. Instead everyone wanted to share their perspective on what this deal signaled from a strategic standpoint. Here’s ours: CRM and social are no longer adjacent industries.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 23, 2010
    [Digg] It pays to provide Support with Social Media
    Digg this! In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. If you look deeply at the Customer Experience as they did what they found was that 91% of executive would agree that the customer experience was critical or very important to their business.
  • MODERN MARKETING  |  WEDNESDAY, JUNE 15, 2011
    [Digg] [Cartoon] Ellber & Email Marketing
    by Michael Martin | Tweet this Ellber’s setting up promotions for a new turbo oven and some pickle flavored donut mix! see Ellber’s first adventure ). But with limited insight into who’ll be interested in what, he’s decided to send the offers to everyone – he’ll just split the list down the middle.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 6, 2011
    [Digg] Why B2B Marketing Is Not Social: An Unexpected Insight from.
    Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post.
  • HUBSPOT  |  TUESDAY, NOVEMBER 30, 2010
    [Digg] LinkedIn Releases Offical Share Button
    With all easily implemented options for sharing content such as Facebook, Twitter, Digg, Delicious, etc. Today, LinkedIn, the social network targeted towards business professionals, released it's offical share button. The button allows LinkedIn users to easily share content they find interesting and relevant with their network. Publishers can find instructions for how to add the share button on the publishers portion of the LinkedIn site.
  • BIZNOLOGY  |  TUESDAY, JANUARY 1, 2013
    [Digg] 11 digital marketing resolution ideas for ’13
    Digg, Reddit, and StumbleUpon have always done this; however, now it’s even in the way we view our content on Facebook, Google+, Pinterest, and especially Flipboard (see below). I am in the midst of setting up my New Year’s resolutions for 2013. I know not everyone does the resolution thing, but almost half of all Americans do. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 21, 2010
    [Digg] Ten social media problems that drive marketers nuts
    Marketing for producing votes – Users of sites like Digg and Reddit rate links, allowing some to soar and others to languish in obscurity. Digg this! Trying to deliver measurable business results from social media marketing can be frustrating. My friend and {grow} community member James Adams has been plowing this ground for some time now and in this guest post shares his personal view of his biggest annoyances … “Use social media marketing to build your business.&#
  • MODERN MARKETING  |  FRIDAY, MARCH 25, 2011
    [Digg] 3 Top Topics from Topliners
    by Heather Foeh | Tweet this. Every day dynamic conversations are happening between marketers who want to increase their topline revenue. They’re happening at local Eloqua Customer Success Tours , during Eloqua University weekly Power Hour session, and of course, on Topliners.com. Here are a few of the recent discussion highlights from the Topliners community: Imagine It: Digital Body Language on Print?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [Digg] Get ready. Social scoring will change your life.
    This week, Klout began pulling in Facebook data to get a fuller picture of an individual’s social media footprint and they also have their sights set on LinkedIn, MySpace, Digg, and even Youtube, for future integration. There is an interesting, and perhaps alarming, trend brewing on the social media scene.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 10, 2013
    [Digg] My social media marketing posts from 2011
    In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin. I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Digg] 5 Proven Strategies for B2B Social Media Marketing
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [Digg] 5 Proven Strategies for B2B Social Media Marketing
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Digg] What the Future Holds for B2B Social Media Marketing
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 29, 2010
    [Digg] What the Future Holds for B2B Social Media Marketing
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [Digg] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    Digg this! If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. 85% of Inc.
  • MODERN MARKETING  |  FRIDAY, JULY 15, 2011
    [Digg] Top 40 Twitter Feeds You’re Not Following
    by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed. Nowhere is this more true than on Twitter. So to help remedy the situation, we present our pick for top 40 Twitter handles you may have missed. The criteria was good content, with a business bent, and less than 1,000 followers (at the time of this writing, of course).
  • WRITING ON THE WEB  |  MONDAY, JANUARY 17, 2011
    [Digg] Content Marketing from the Inside Out
    Digg this! In your opinion, what’s the single biggest factor that builds credibility and trust in content marketing ? To me, it’s personality. Readers and viewers want to feel a human connection. They need personal stories about people and about you. It doesn’t matter what form the stories come in. We’ve come a long way from the days when ad men (and they were usually men) could represent products or services with snappy jingles and cute copy.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 24, 2010
    [Digg] Writing Web Content: 5 Simple Steps for Results
    Digg this! Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should your readers do now? As you compose your copy, you should write out several sentences to answer each question. This will keep you on task, and lead your readers through to action.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 15, 2010
    [Digg] Twitter: the little bird that grew up strong
    Digg this! Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&# I thought to myself: Why should they care about this and why should I join the site?
  • MODERN MARKETING  |  THURSDAY, JUNE 9, 2011
    [Digg] Eloqua Book Review: Likeable Social Media
    by Andrew Moravick | Tweet this In a recent TechCrunch article , Gary Vaynerchuk mused that, “99.5 percent of social media experts are clowns.” Though enjoyably up-beat, Dave Kerpen is no clown. The tips and best practices he shares in his newly released book, Likeable Social Media , are very much in line with the rest of the point-five percent of true social media thought leaders.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 14, 2010
    [Digg] An Irresistible Old Spice parody!
    Digg this! I have liberally used Sesame Street and Old Spice references in my posts — and believe it or not in my classes – so when Tearsa Smith sent me this mash-up I could not resist posting it. This 49-second clip will brighten your day no matter what is going on in your life! I’m guessing the Old Spice brand has to love this. Enjoy! Tweet This! Share this on Facebook. Post on Google Buzz. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 14, 2010
    [Digg] Proof that good writing matters : )
    Digg this! It’s Friday and as we say around here, “Man does not live by blog alone&# and when I saw this pic I laughed out loud and thought I would share it with you. Too bad crayons don’t come with spell-check. This came off of a Trendhunter photo gallery of the world’s worst parenting photos. Here are a few more … Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon. Share this on Facebook. Tweet This!
  • WRITING ON THE WEB  |  SUNDAY, OCTOBER 24, 2010
    [Digg] Neuromarketing Books for Marketing to Brains
    Digg this! If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K. Pradeep, has authored a book, The Buying Brain –Secrets for Selling to the Subconscious Mind.I
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 6, 2010
    [Digg] 1:1 Social Advertising in B2B Marketing
    Digg this! Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on …. Last week the clever folks at G.1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 9, 2010
    [Digg] B2B Marketing: Trust + Community = ROI
    Digg this! Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling.
  • MODERN MARKETING  |  WEDNESDAY, JUNE 1, 2011
    [Digg] 10 New Facebook Features Your Brand Needs To Know
    by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. There’s been enough activity to make even the most socially-savvy marketer dizzy. So we turned to the cadre of experts at Involver , a Preferred Facebook Developer and technology provider, to break down the 10 most important new Facebook features for marketers.
  • WEBBIQUITY  |  FRIDAY, JANUARY 21, 2011
    [Digg] How to Sell, Even if You Hate Selling
    Digg this! Most people hate the idea of “selling&# themselves, whether a job seeker vying for a new corporate role or an independent consultant looking to develop business for his or her services. It’s not comfortable. Doesn’t seem natural. Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever).
  • MODERN MARKETING  |  WEDNESDAY, APRIL 13, 2011
    [Digg] “Revenue” Turns One
    by Jesse Noyes | Tweet this. We’re donning our party hats at Eloqua today. Because today “It’s All About Revenue&# turns a year old. I think that may equal 10 in Internet years. There are a lot of reasons a company may launch a blog. It’s an effective tool for creating brand awareness, even thought leadership. It can be used as the hub for inbound links. It can attract new visitors and feed them to your corporate website. It’s a trigger for PR opportunities.
  • WRITING ON THE WEB  |  MONDAY, JUNE 27, 2011
    [Digg] How to Start a Blog Serial Writing Project
    Digg this! ??. If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. Anyone with a doctorate suffers from the same disease. Dissertation-itis. Nobody has time to read all those words anymore, especially not online. Then, at some point in my writing career I got lazy. Or maybe I got smart. I started skipping the long research on a topic and reading up on its history.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 13, 2010
    [Digg] Neuroscientists Discover “WIIFM” Center in Brain…
    Digg this! Through the magic of functional Magnetic Resonance Imaging (fMRI), neuroscientists are able to look inside the brains of consumers while reading marketing messages. Copywriters and content marketers have been telling us for years how important it is to address the “ what’s in it for me &# filter in consumers’ minds. Really Big News : They’ve found this WIIFM center located in the old brain !
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