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  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 21, 2010
    [Digg] 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
    Digg this! The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty.
  • WRITING ON THE WEB  |  TUESDAY, MARCH 29, 2011
    [Digg] Marketing with Videos: What’s Wrong with the Script?
    Digg this! I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages. Some videos are great to watch, even if you’re not interested in what they’re selling. But others…OMG, it’s just sad.
  • MODERN MARKETING  |  FRIDAY, JUNE 24, 2011
    [Digg] [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
    by Elle Woulfe | Tweet this What a difference a month makes! On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the region to get opt-in permission to track consumers online. Already the United Kingdom’s Information Commissioner’s Office (ICO) has seen a steep drop off on visitor tracking.
  • BIZNOLOGY  |  TUESDAY, JUNE 19, 2012
    [Digg] Adventures in Frictionless Sharing
    The framework that Facebook, digg, reddit, StumbleUpon , and Twitter is based upon, requiring liking, digging, redditing, thumbs-upping, or retweeting, demands way too much commitment from the casual visitor on a daily basis. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What is it, you ask?
  • MODERN MARKETING  |  MONDAY, JUNE 6, 2011
    [Digg] 5 Event Planning Tips…Even If You’re Not An Event Planner
    by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. Here are some handy tips to help you from planning process through the big day. Get Out The Whiteboard.
  • WRITING ON THE WEB  |  TUESDAY, JANUARY 18, 2011
    [Digg] Blogging with Personality and Tim Ferriss
    Digg this! How much personality should you show on your blog without becoming an ego-blogger ? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris , author of The 4-Hour Workweek and now The 4-Hour Body. I recommend listening to his short video about sharing your personality on your blog, an interview done by Rohit Bhargava , author of Personality Not Included.
  • MODERN MARKETING  |  FRIDAY, JULY 1, 2011
    [Digg] [Chart] Can Google’s +1 Catch Up With The Facebook “Like”
    by Egan Cheung | Tweet this With much fanfare, Google launched it’s equivalent of the Facebook “Like&# to websites, blog posts and more recently. (We We wrote about the topic here.). While the move got plenty of press, Google has a lot of catching up to do with the Facebook “Like&# , which shows no signs of slowing down.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 14, 2010
    [Digg] Sharing is how you build a Brand
    Digg this! In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same.
  • MODERN MARKETING  |  TUESDAY, AUGUST 2, 2011
    [Digg] Survey: More Than Half of Marketers Responsible for Revenue Goals
    by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. Nearly 53% of respondents said that their marketing departments were responsible for meeting a revenue goal. That figure shows that more marketing departments are moving away from fuzzy measurements towards accounting for their impact on revenue growth.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 2, 2009
    [Digg] The Top 3 Priorities for 2010 Marketing Budgets
    Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Digg this!
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Digg] Get the Most Out of Twitter Hashtags
    Purchase Tickets Nominate Now Recently Trending Digg Founder “Burned Out,&# May Leave by End of 2010 View Comments The Case For Social Media in Schools View Comments 10 iPhone Apps for the Global Foodie View Comments New Twitter Design Based on the Golden Ratio [IMAGE] View Comments Which Words Does Google Instant Blacklist? New Twitter Rolls Out to More Users, Digg Founder "Burned Out," May Leave.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 28, 2011
    [Digg] Blogging Is Good Business – 8 Tips To Get It Right
    I share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. You accepted a while back that social media needs to be an important part of the marketing mix. But resources are limited and maybe you find yourself asking “which social media tactics should I focus on?&#. My own social journey (and years of procrastination) pushed me into starting this personal blog nearly a year ago.
  • WRITING ON THE WEB  |  TUESDAY, JULY 12, 2011
    [Digg] 6 Writing Tips for SEO Friendly Content Marketing
    Digg this! Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Or do you make the copy interesting so people will be eager to read it and pass it on?
  • WRITING ON THE WEB  |  SATURDAY, APRIL 16, 2011
    [Digg] Content Marketing for Professionals: Time-Saving Tips Webinar
    Digg this! Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Time Saving Tips Webinar" width="576" height="107" />. Are you getting results from your content marketing? Does your website do it’s job? What about your e-newsletters? Or your blog? If these marketing tools were people, would you give them a raise … or fire their butts? Think about it.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 7, 2011
    [Digg] Business Blog: 4 Reasons to NOT Write Your Own
    Digg this! (Guest post by Adam Kosloff ). You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? Hopefully, it can.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Digg] Search isn’t about search anymore, it’s about social
    As a result, if you’re able to woo them with your message or pitch, they’ll spend an inordinate amount of their own sweat equity promoting their own content across their own social media platforms and profiles such as their own Twitter, Facebook, Pinterest, Google+, and even sites like Reddit and digg and whatnot — including cross-posting onto LinkedIn, Medium, and other aggregator sites like Business2Community, Google News, and Yahoo!
  • ACT-ON  |  THURSDAY, NOVEMBER 5, 2015
    [Digg] 17 Realistic Ways to Get More Website Traffic
    6) Submit your content to StumbleUpon , Reddit , Digg , Technorati and elsewhere. Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. Trouble is, traffic can be hard to get. It’s not uncommon to invest months of work in content marketing before you see any significant traffic.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 21, 2011
    [Digg] Eight Factors to Consider When (Re)Launching a Business Blog
    Digg, Facebook, LinkedIn), even create an e-commerce store. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 30, 2010
    [Digg] Generating a Buyer Persona with Facebook Advertising
    Digg this! I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 5, 2011
    [Digg] E-Newsletter Review: How’s Your Ezine?
    Digg this! You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results ( get found, get known, get clients! ) If all you’re doing is publishing good information, without personality, without offers, what’s the point? I got an email from a client who lamented the poor results from her emailed newsletter. After a year she reported: No new clients came to her after reading it.
  • MODERN MARKETING  |  TUESDAY, MAY 31, 2011
    [Digg] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post. Then we came up with six absolute locks for triggering views. Simply put, do these six things, get more viewers. Here goes: Host original content. Your blog needs to be the hub of your content wheel. What does that mean?
  • WRITING ON THE WEB  |  TUESDAY, APRIL 19, 2011
    [Digg] Content Marketing Tips: Find Your Online Voice
    Digg this! How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 13, 2011
    [Digg] Content Rules: Insight and Originality Attracts Clients
    Digg this! Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Digg] Are You Committing Content and Social Media Sabotage?
    There are also several third-party social sharing widgets and applications you can choose from such as AddThis , ShareThis , or WordPress plugins like Digg Digg. Recently, I had a music journalist and friend conduct an interview with one of our favorite artists. The day the interview went live, I was beaming with pride for my writer pal and couldn’t wait to share his article with the rest of the world.
  • WRITING ON THE WEB  |  MONDAY, APRIL 25, 2011
    [Digg] What’s Missing in Content Marketing: Who and Why
    Digg this! Storytelling and personalization is the biggest missing piece in content marketing as I see it. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 10, 2011
    [Digg] Punk Chihuahua Reveals 4 Secrets to Better Blogging
    Digg this! How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway. Treat your blog like a prized chihuahua… feed it well and it will do wonders to attract readers… But if you don’t feed it and take care of it, it will turn nasty, and bark and growl for attention.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 2, 2011
    [Digg] 3 Web Tools to Make Money Online
    Digg this! I’m curious… what web tools could you absolutely not live without? To make money online , you need systems and software helpers. I don’t try them all out, it tends to drive me nuts to have too many distractions and things to learn. As I got on the computer this morning, however, I’ve got to say that I couldn’t live without Roboform to keep my passwords easily accessible for various sites. I used to keep a word doc listing them all, yikes!
  • MODERN MARKETING  |  THURSDAY, JUNE 16, 2011
    [Digg] How to Structure a Marketing Operations Team
    by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? Should you outsource some pieces or keep everything in-house? With the marketing operations role on the rise , these questions have no doubt been on the mind of many CMOs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 29, 2010
    [Digg] The Spirituality of Social Media
    Digg this! Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way. Here are a couple of personal observations. I would love to hear what you think! Spiritual touchpoints. I was feeling kind of bitchy this week and wrote a bitchy blog post to go right along with my mood. It was supposed to run today.
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 24, 2011
    [Digg] The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)
    by Jesse Noyes | Tweet this. You’re headed to SXSW Interactive. You know what panels and speakers you want to hear, what gadgetry you want to explore. But where should you snap that quintessential Austin photo? Where do the cool kids hang? Where can you get some brisket? We’ve got you covered. As a resident of Austin and a repeat attendee at SXSW, here are my 9 Best Places To Explore At SXSW. Best Place To Grab Food On The Go. Here in Austin the best foods are served out of trucks. Seriously.
  • MODERN MARKETING  |  SUNDAY, MAY 8, 2011
    [Digg] The Fifth P of the Marketing Mix
    by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. But according to Sirius Decisions analyst Marisa Kopec, there’s room for another P. The fifth P in the marketing mix is productivity, specifically sales productivity. How exactly does sales productivity fall under marketing’s domain? It all comes down to sales enablement and marketing’s role in this area is expanding.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 25, 2010
    [Digg] The most powerful leadership lesson I’ve learned
    Digg this! In graduate school I took a class on “Leaders and Leadership&# that I hoped would give me respite from the grind of finance and economics. It turned out to be one of the most interesting classes I ever attended and it set me on life-long study of leaders. When I worked for Alcoa, there was one Group President who seemed to personify the best theoretical aspects of a leader.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [Digg] Social media and the big conversation “fail”
    Digg this! I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. Last year I collaborated with a bright young woman named Jenn Whinnem. I didn’t know her at all and in fact I kind of pulled her out of thin air to help with a post we wrote together.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Digg] Best LinkedIn Guides, Tips and Tactics of 2010
    Digg this! LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook.
  • WRITING ON THE WEB  |  MONDAY, APRIL 4, 2011
    [Digg] Is Your White Paper a Sales Pitch in Disguise?
    Digg this! I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? Guest Post by Lauren Carlson, SoftwareAdvice.com. When was the last time you read a white paper that added real value to your research process?
  • WRITING ON THE WEB  |  SATURDAY, FEBRUARY 26, 2011
    [Digg] High Quality Content Sites Is What Google Wants
    Digg this! There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. You and your pages shouldn’t be concerned, except if you’re trying to game the system. But you should always be alert for how such changes affect your site and make corrections when needed. If your search results have changed lately, this may explain why.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Digg] Best Social PR Guides and Tips of 2010 (So Far)
    Digg this! Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Like what?
  • WRITING ON THE WEB  |  MONDAY, JUNE 20, 2011
    [Digg] How to Write with Your Right Brain: 5 Tips
    Digg this! ?? One of the smartest things you can do to keep up with blog writing is to use your brain well. Use your right brain to tap into your creativity. The third thing I do in the morning when I get up is write on one of my blogs. First, brew a pot of Cafe de Olla; second, feed Huey and Dewey, our kitties.) When clients ask, “How do you find time to post on all your blogs?&# it’s kind of a non-problem, since I’m fueled by coffee and love…!
  • WRITING ON THE WEB  |  MONDAY, MAY 2, 2011
    [Digg] 4 Content Marketing Goals for a Coach Website
    Digg this! How should content marketing be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? No matter what business you’re in, your content must achieve 4 things.
  • WEBBIQUITY  |  THURSDAY, MARCH 3, 2011
    [Digg] Best Website Design Guides and Tips of 2010
    Digg this! Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. Screen sizes now range from small smartphone screens to large, widescreen desktop monitors. Beyond the technology, website designs are becoming more visually rich, with increasing use of animation, lush photography and beyond-the-ordinary typefaces.
  • MODERN MARKETING  |  MONDAY, MAY 30, 2011
    [Digg] 6 Facts You Should Know About Memorial Day
    by Jesse Noyes | Tweet this Memorial Day is synonymous with much of Americana: the start of summer, picnics – even one-day car sales. But it’s important to remember the true meaning of the day, which is honoring those who sacrificed their lives serving the US. That’s why today we decided to take a break from our futuristic endeavors to take a look back at the history of Memorial Day. We hope you enjoy some of these buried facts, and will share them with your friends and family.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 24, 2011
    [Digg] 11.5 Steps to Video Blogging in 30 Minutes
    Digg this! What’s the quickest way to use videos for content marketing ? How can you shoot a video clip in your hotel room while at a conference? I’ll demonstrate here. I plugged in my Logitech Webcam , pulled up a previous post on my blog, and spoke into the camera. It’s not perfect, but it’s good enough, and it was done start to finish in 30 minutes. Using video blogging , you can easily get found by clients who have problems you can fix.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Digg] Social Media U: Take a Class in Social Media - ReadWriteWeb
    ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Social Media U: Take a Class in Social Media. Written by Sarah Perez / May 21, 2008 7:00 AM. / 25 Comments. Social media. Web 2.0. You know what these things are and you take advantage of them every day on the net.
  • MODERN MARKETING  |  TUESDAY, JULY 19, 2011
    [Digg] 5 Common Stages of B2B Lead Nurturing
    by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple business transaction. There are several layers of investigation, cultivation and negotiation along the way. Smart marketers don’t jump in haphazardly.
  • BIZNOLOGY  |  TUESDAY, AUGUST 20, 2013
    [Digg] How to recover from the ravages of Google Penguin and Panda
    People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Everyone wants to know both why this has happened and how to make it right. What’s changed, post-Penguin and post- Panda , is that organic SEO isn’t free, cheap, and easy anymore.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Digg] Reinventing Invention: Online Only Video: The New Yorker
    Share: Digg. Skip to content. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Humor. Fiction & Poetry. The Talk of The Town. Online Only. Subscribe. About Us. Archive. Store. The New Yorker. Online Only. Conference Video. Reinventing Invention. May 12, 2008. Malcolm Gladwell on the challenge of hiring in the modern world.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [Digg] Social media and the big conversation “fail”
    Digg this! I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. Last year I collaborated with a bright young woman named Jenn Whinnem.
  • MODERN MARKETING  |  TUESDAY, MARCH 22, 2011
    [Digg] The 6 Stages of Successful Lead Management
    by Jesse Noyes | Tweet this. What makes a lead management process successful? There’s no easy answer. In the real world implementing lead management requires a degree of science, art and consensus. But that doesn’t mean there are no road signs along the way. If you are considering implementing a lead management process, here are 6 Stages of Lead Management Implementation to give you a sense of what to expect. Create Consensus.
  • MODERN MARKETING  |  MONDAY, AUGUST 1, 2011
    [Digg] 3 Lead Management Questions Sales will Ask Marketing
    by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. Now you’re onto “the leads still suck, but please give us more” conversation.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 15, 2011
    [Digg] 7 Signs You’re A Social Media Diva
    I am really so very grateful for every tweet, like, comment, digg, stumble and visit. You know you’ve seen it. Like rock stars, actors, or sports stars, chillin’ in the VIP section of that exclusive club, getting comp’d bottles of the priciest vodka and champagne. They are roped off from us mere mortals and surrounded by an entourage of beautiful people. You know they exist. And you struggle with whether you want what they have.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 10, 2011
    [Digg] 12 of the Best WordPress Guides, Hacks and Plugins of 2010
    Digg this! WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 12, 2011
    [Digg] Content Marketing Tips: Get Your Stories Straight
    Digg this! Good content marketing requires good storytelling. Fortunately, the human brain is a story-creating machine. In our lives, we take whatever happens and impose logic and chronology upon it. Consider these common phrases: Everything happens for a reason. One door closes and another one opens. More will be revealed. Things happen in threes. People have a hard time accepting the randomness of life. We refuse chaos and can’t stand unanswered questions. So we make things up.
  • WRITING ON THE WEB  |  TUESDAY, JULY 5, 2011
    [Digg] Are Your Content Readers Thinkers or Feelers?
    Digg this! Have you ever read an e-newsletter or blog post and got a feeling of disappointment? Maybe it was just too subjective, airy-fairy and touchy-feely? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Several years ago, my friend John Agno published this review of personality types in his newsletter.
  • WRITING ON THE WEB  |  MONDAY, MAY 9, 2011
    [Digg] A Tale of Two Websites: Good/Bad Content
    Digg this! How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content ? What you write on your site has to be compelling. As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. These two sites were both from successful business coaches.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    [Digg] The Real Truth About Mexico
    Digg this! At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Violence touches the lives of many everywhere. When current events strike close to home, you may feel, as I do, the need to speak up.
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Digg] Fulfill your resolution to blog in 11 steps
    And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. However, that said, tools like Digg Reader and Feedly are still powerful and useful drivers for your readership. So “blogging” is on your 2014 New Year’s resolution. Good for you. My goal is to guide you well past the first 28-days and into habituation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 19, 2010
    [Digg] How to become a Google whore
    Digg this! This week I wrote about my struggles to balance the time needed for SEO with the organic attention I might get through the social web. Through the encouragement of others, I’ve decided I need to get on board with SEO and aggressively populate my posts with key words to drive hoards of people to my blog.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Digg] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
    Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg. On the web today, things change fast. New applications launch every day, and existing applications continue to evolve and add new features. Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Even the Merriam-Webster Dictionary started adding a few to its collection!
  • MODERN MARKETING  |  WEDNESDAY, APRIL 6, 2011
    [Digg] Goldilocks and the 3 Lead Nurturing Programs
    by Heather Foeh | Tweet this. If Goldilocks left the forest and went into the wonderful world of marketing automation , she might experience a sense of déjà-vu. When it comes to lead nurturing some programs start out too hard and some start out too soft, but don’t worry, some are just right. This Lead Nurturing Program is Too Hard. The Papa Bear mistake of lead nurturing is starting out too complex.
  • DIGITAL B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Digg] LinkedIn is the New B2B Media Powerhouse
    Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.
  • MODERN MARKETING  |  FRIDAY, MAY 13, 2011
    [Digg] 3 Resources For A Squeaky Clean Marketing Database
    by Heather Foeh | Tweet this. If you’ve been using a marketing automation system for even a short amount of time you already understand the difficulties with keeping it clean. Not only do you have emails, landing pages and other assets to keep tidy and organized, you also have the data itself which can quickly become unruly. Happily the Topliners community is here to help you with three resources that will clean house!
  • BIZNOLOGY  |  TUESDAY, AUGUST 14, 2012
    [Digg] The best online reputation defense is a good offense
    If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins, adorable kittens, and the self-indulgent ramblings of under-employed folks too far to either the left or the right to amount to much. Just because you’re old-fashioned doesn’t mean it isn’t working.
  • MODERN MARKETING  |  MONDAY, JUNE 20, 2011
    [Digg] The 7 B2B Sins of Social Media Ignorance
    by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector. And that misconception is often the result of one or several of what I call the 7 Deadly Sins of Social Media Ignorance. Here’s what they are and how you can purge yourself of them. Pride. “We’ve We’ve done fine without social media, why shift strategies?”
  • MODERN MARKETING  |  TUESDAY, MARCH 8, 2011
    [Digg] Going Big on Small: Joe Payne on HubSpot’s $32M Round
    by Joe Payne | Tweet this. Much will be said over the next few days about HubSpot’s $32M Series D round. The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors). Second there’ll be a wave of sober dialogue about what this investment means for HubSpot’s business.
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 22, 2011
    [Digg] Win a Signed Copy of “Content Rules”!
    by Joe Chernov | Tweet this. We love Content Rules. You know that by now. But what we also love is this new category we pioneered: Revenue Performance Management (RPM). We struck the RPM match a while back, and now industry analysts, financial analysts and other vendors are all fanning the flame. But creating a new category is hard work. Really hard. To get the fire burning bright enough that the world will notice, we need a lot of fuel – and each piece of content is another log.
  • WRITTENT  |  TUESDAY, JUNE 4, 2013
    [Digg] 17 Ways to Succeed in Viral Content Marketing
    SingleGrain recommends Digg, Reddit, StumbleUpon, YouTube and Del.icio.us Every marketer’s dream is to create a piece of viral content. Old Spice, Smart Water, and BlendTec are just a few examples of companies with campaigns that have received million of shares, and some serious brand advocates. While there’s no reliable formula for virality, there are some tried-and-true tactics to increase the appeal of your next campaign.
  • MODERN MARKETING  |  MONDAY, MARCH 28, 2011
    [Digg] 11 Features to Bring Salesforce Chatter to Life
    by Andrew Sinclair | Tweet this. Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At its core, Chatter is about creating news feeds from people and recording updates. These news feeds let users stay informed, collaborate, and act on real time information. Behind this seemingly simple tool, there are an exploding number of features. Here are 11 tools to help you make these slick demos a part of your life.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 11, 2010
    [Digg] Content Marketing Matters: What’s Your Brand Personality?
    Digg this! What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. That hasn’t changed. Emotion controls the mind as it did when humans first came on the scene. “People react much more emotionally than companies dare to think. Purchasing decisions are never driven by logic alone.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 3, 2010
    [Digg] Are kids Brains Different when it comes to Social Media?
    Digg this! I know it sounds like a crazy idea but hear me out. So you know how your grand parents used to tell you about the Great Depression and how you needed to save for a rainy day. My grand dad used to save everything including the wood and nails from old construction projects but I bet if he could have saved the paint he would have.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Digg] Social Media for the Boardroom
    Digg this! At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 13, 2010
    [Digg] Location is important for your Contact Center too!
    Digg this! Location Based Services (LBS) are becoming all the rage now. Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates. Clearly people are becoming more comfortable and seeing reasons to allow location based information to be used. But what does this mean to your company?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 1, 2010
    [Digg] Using Content to Build Trust in B2B Marketing
    Digg this! In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. But for me – the real story was buried on page 7 of the report (see graphic) which talks about the number of times your message needs to hit target in order for it to resonate!
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Digg] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    Digg - Digg is a social news website that allows members to submit and vote for articles. Newsvine - Newsvine is a social news site similar to Digg in which users submit and vote for stories to be shared and read by other members of the community. Reddit - Reddit is similar to Digg and Newsvine. On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 7, 2011
    [Digg] The Art of the Customer Testimonial
    by Joe Chernov | Tweet this. If you are reading this blog then you already know how important customer testimonials are. They help you overcome objections; they validate your claims; they instill confidence in future buyers. In other words, they show that someone has put their money where your mouth is. It’s simply the best word of mouth imaginable. But video testimonials are even better. I am prone to saying, “People trust people more than people trust companies.”
  • MODERN MARKETING  |  MONDAY, JULY 25, 2011
    [Digg] Eloqua Goes Titanium
    by Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.” We think that’s an understatement. It might just be the event of the year. It’s got it all: superstar speakers, a veritable “who’s who” list of attendees, all the top cloud vendors, and always an immensely entertaining entertainer.
  • MODERN MARKETING  |  SUNDAY, JULY 10, 2011
    [Digg] [Chart] Would Rebecca Black Make A Good Marketer?
    by Joel Rothman | Tweet this When’s the best day of the week to send out email? Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you “gotta get down on Friday.&#. But we crunched the numbers on 1.5 billion email sent in the first half of this year, and even though 13% of emails get sent on a Friday, most people are working for the weekend at that point.
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [Digg] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    To distribute the videos, Shutterstock partnered with Digg, a news aggregator, and tapped an SEO agency to help drive organic visits. In its first week, prior to the Digg promotion, the video saw over 10,000 views and sparked over 5,000 interactions on Facebook, according to Miah. A Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon. Crop tops, platforms, and chokers.
  • MODERN MARKETING  |  FRIDAY, JUNE 3, 2011
    [Digg] 5 Social Media Tips From A Digital Native
    by Joe Chernov | Tweet this I’d been hearing a lot about some guy named Chris Heggem. Words like “brilliant” and “fearless” were thrown around. Also “young.” I heard that one too. As in, how can a guy this young know this much. So I invited him to guest post on It’s All About Revenue. I figured we could lean into his youth, and see what we can learn from a rising star in the “digital native” community. Apparently, we can learn a lot. I did.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 2, 2010
    [Digg] How to use Twitter to crowd-source creativity
    Digg this! I have a “virtual&# company. Well, it’s a real company, but I don’t have a building and employees and all that traditional stuff. I work with a posse of freelancers who might be spread out all over the country. So I have the best of both worlds. Great company, great people, but no worries about payroll and HR issues. Everything works great about this model except for one thing. You can’t brainstorm by yourself.
  • WRITING ON THE WEB  |  FRIDAY, JULY 8, 2011
    [Digg] 7 Writing Tips to Connect Emotionally with Your Readers
    Digg this! How do you create an emotional connection with your readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind. When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 11, 2011
    [Digg] Should You Outsource Your Social Media Efforts?
    ); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • MODERN MARKETING  |  TUESDAY, MAY 24, 2011
    [Digg] 16 Experts Answer, “What makes a great infographic?”
    by Joe Chernov | Tweet this Since agreeing to speak about infographics at Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of people’s minds. A stealth mode data visualization start-up called Visual.ly is readying to launch and FastCompany recently created an infographic-of-the-day section of its blog.
  • MODERN MARKETING  |  WEDNESDAY, JULY 27, 2011
    [Digg] How to Beat the S&P 500
    by Jim Williams | Tweet this You probably read the same headlines as me. Customer Confidence Rocked.” Businesses Posting Big Losses.” Markets Sluggish.”. In the current climate, many might assume that companies can merely trudge along right now and hope for better times ahead. But the reality is many public companies are beating the markets and seeing substantial revenue growth. We looked at the performance of 155 public companies using Eloqua and benchmarked it against the S&P 500.
  • WEBBIQUITY  |  FRIDAY, JANUARY 14, 2011
    [Digg] How to Approach Business Social Media Strategically
    Digg this! A big part of the appeal of social media is its simplicity. Any teenager can set up a Facebook page and start sharing status updates with their friends. Any mom or dad can set one up to share pictures of their kids (and keep tabs on their teenagers). Anyone can record an event with a Flip and upload it to YouTube. Anyone can get on Twitter and follow Ashton or Oprah. That simplicity, however, can make social media dangerous for business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 17, 2010
    [Digg] What is Social Media’s Next Big Thing?
    Digg this! One possible answer: The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social media technologies internally, within the large company kind of enterprise. I’m often asked what I think the next big thing in social media might be.
  • BIZNOLOGY  |  TUESDAY, JULY 10, 2012
    [Digg] Images are now mandatory in social media content
    I knew that digg and reddit always looked for an illustrative graphics file every time I would submit a link and I knew that Facebook and Twitter would even give me the option of choosing which photo would best define my thousand words — I knew that. I first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics. Now, illustrating your content is not just preferable, it’s mandatory.
  • MODERN MARKETING  |  FRIDAY, APRIL 15, 2011
    [Digg] 3 Top Topics from Topliners
    by Heather Foeh | Tweet this. Marketers: when you need a dose of inspiration from your peers or a great idea for increasing response and conversion rates, hop on over to the Topliners.com community. Every week hundreds of conversations are happening between marketing managers, directors, marketing operations professionals and many more smart folks.
  • MODERN MARKETING  |  TUESDAY, MAY 17, 2011
    [Digg] 5 Big Marketing Lessons From Kickstarter
    by Jesse Noyes | Tweet this. When Kickstarter launched it was seen as a grand experiment for the largely untested crowdfunding model. Would people actually pony up cash to support others’ ideas? Would projects take off or die on the digital shelf? Two years later and those questions have been answered.
  • MODERN MARKETING  |  SUNDAY, MAY 15, 2011
    [Digg] Facebook Enables Brands To Tag Photos. Proceed With Caution.
    by Jesse Noyes | Tweet this. Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well. It might seem small, but for marketers this could represent a boon. Fast Company described it as potentially far more potent than “Likes.” Makes sense, especially since tagging a photo is innately more intimate than simply liking a page on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 7, 2008
    [Digg] Asperger's and IT: Dark secret or open secret?
    Digg this. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Small Enterprise. News. E-mail Newsletters. Blogs. IT Blogwatch. Shark Tank. Topics. Business Intelligence.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Digg] 7 Steps to Becoming a World-Class Real-Time Marketer
    Are they news junkies who dive deep into topics on Digg, Reddit, or StumbleUpon? Lately, real-time marketing is the buzzword du jour. While the notion of real-time marketing has been around since the mid-nineties, the practice gained steam after Oreo's "Dunk in the Dark" ad was created immediately following the power outage during this year's Super Bowl.
  • WEBBIQUITY  |  FRIDAY, JANUARY 7, 2011
    [Digg] 2011 Social Media Marketing Trends
    Digg this! Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Facebook added more than 150 million new users in 2010.
  • MODERN MARKETING  |  TUESDAY, APRIL 12, 2011
    [Digg] Social Media For Social Good. Will It Do Any Good?
    by Jesse Noyes | Tweet this. This article is the first in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector. The series will be rolled out on It’s All About Revenue over the coming weeks. A little over a year ago, Sarah Vela was watching a local nonprofit’s pledge drive and noticed a rise in corresponding chatter on Twitter. Those most passionate about the cause were more likely to encourage others to give via social media.
  • MODERN MARKETING  |  SUNDAY, JUNE 5, 2011
    [Digg] [Chart] Marketing Automation Means More Marketing Jobs
    by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. A deeper look into our recent benchmark report shows that businesses that are implementing advanced automation boast higher headcounts and greater productivity per marketer than those who have are no automation in place.
  • MODERN MARKETING  |  MONDAY, MAY 2, 2011
    [Digg] “Sirius” About Marketing Operations
    by Jesse Noyes | Tweet this. When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. “It It was spoken of,” says Jonathan Block , Vice President and Service Director at SiriusDecisions, “but as more of a competency rather than a dedicated role.”.
  • MODERN MARKETING  |  TUESDAY, JULY 12, 2011
    [Digg] 4 Conversation Starters for Selling Marketing Automation to the CEO
    by Michael Martin | Tweet this Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two persistent questions: “How is my company going to make its number? “ and “Are my competitors going to outperform me?”. You see, if the buck stops with you, then you probably worry about the variables, the unmeasured and the uncontrollable.
  • MODERN MARKETING  |  FRIDAY, MAY 6, 2011
    [Digg] 5 Resources For Warming Up Your Lead Nurturing
    by Heather Foeh | Tweet this. Lead nurturing is a always a hot topic among marketers and that definitely holds true on the Topliners community as well. Here’s a round-up of some recent and popular discussions and posts about lead nurturing to jump-start your Friday creativity. Why not grab a blank piece of paper and jot some ideas that might work for you? Summer is coming and it’s a great time to “warm up&# your leads! Sorry, I couldn’t resist.).
  • WEBBIQUITY  |  MONDAY, FEBRUARY 14, 2011
    [Digg] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
    Digg this! Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# but: why do we even have a corporate Facebook page? What are our key objectives for social media marketing?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [Digg] FOUND the ROI of Social Media for B2B Marketers!
    Digg this! I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Digg] Mapping Content to the Sales Funnel AND Buyer types
    Digg this! You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now!
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