• WEBBIQUITY  |  MONDAY, APRIL 10, 2017
    [Digg] The Nine Best Reputation Management, RSS, and Social Search Tools
    2) Digg. Digg Reader is a tool for keeping up with sites and blogs. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” A real-time social search engine that finds mentions of brands or topics acrosss blogs, social bookmarking sites, videos, and online forums, plus more than 100 social media properties including Twitter, Facebook, FriendFeed, YouTube, Digg, and Google+.
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [Digg] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    To distribute the videos, Shutterstock partnered with Digg, a news aggregator, and tapped an SEO agency to help drive organic visits. In its first week, prior to the Digg promotion, the video saw over 10,000 views and sparked over 5,000 interactions on Facebook, according to Miah. A Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon. Crop tops, platforms, and chokers.
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 14, 2016
    [Digg] Get Over That Fear of Commitment—Your Content Marketing Program Depends on It
    ” Infographics and articles played well on sites like Digg and Reddit, said Jason Putorti, Mint’s former lead designer, via Kissmetrics. Are you fully committed to your content marketing program? If so, you’re in the minority: according to the Content Marketing Institute, only 20 percent of marketers feel the same way. Think about it: 20 percent.
  • ACT-ON  |  FRIDAY, OCTOBER 14, 2016
    [Digg] Hiring the Perfect Person to Run Your Social Media
    Additionally, the candidate must possess a solid understanding of the social media universe, including YouTube, Twitter, Flickr, StumbleUpon, Delicious, Digg, reddit, forums, wikis and blogs. Planning to increase your social media budget this year? If so, you’re not alone. According to the Content Marketing Institute’s 2016 Benchmark report , 93% of marketers use social media, on an average of six platforms.
  • ACT-ON  |  FRIDAY, OCTOBER 14, 2016
    [Digg] Hiring the Perfect Person to Run Your Social Media
    Additionally, the candidate must possess a solid understanding of the social media universe, including YouTube, Twitter, Flickr, StumbleUpon, Delicious, Digg, reddit, forums, wikis and blogs. Planning to increase your social media budget this year? If so, you’re not alone. According to the Content Marketing Institute’s 2016 Benchmark report , 93% of marketers use social media, on an average of six platforms.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Digg] 20 Online Marketing Tools That Boost Campaign Results
    Digg Reader. Digg Reader is a news aggregation service operated by Digg. How we use it : Digg Reader provides us with a way of staying on top of the latest trends across clients’ industries. As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. However, like any profession, we’d struggle to be successful without tools.
  • WRITTENT  |  WEDNESDAY, JULY 6, 2016
    [Digg] 77 Blogging Stats to Improve Your Blogging Strategy
    At the same time, 15% of users prefer Digg, reddit or Slashdot for such purposes. Still not sure whether your business should be out there blogging? Check out this list of blogging stats we curated for you. Blogging & Lead Generation. Businesses using blogs are known to generate 67% more leads. Source ). Firms that lack online lead generation strategy are said to grow four times slower than those that generate at least 40% of their leads online. Source ).
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Digg] How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
    9) Save the day's most Dugg story from Digg to your Instapaper. 10) Get an email whenever Digg publishes a new story featuring a specific keyword. 15) Get an email with the most Dugg video on Digg every day. 29) Automatically tweet your Diggs. As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry? Our inboxes are overflowing. Our Twitter feeds never stop scrolling.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Digg] 11 of the Best Slack Apps & Integrations to Try
    Discover great web content curated by Digg. Every day, Digg aggregates 10 million RSS feeds from virtually all publishers, and collects 200 million tweets daily -- 40 million of which include links. You can use Diggbot to search for the latest news on any topic or from any publisher, get trending news alerts, and get the twice-daily Digg Edition right to your Slack channel. Here are a few of the top slash commands from Digg CEO Gary Liu : /digg: Gives you a cool, fresh link.
  • ACT-ON  |  THURSDAY, NOVEMBER 5, 2015
    [Digg] 17 Realistic Ways to Get More Website Traffic
    6) Submit your content to StumbleUpon , Reddit , Digg , Technorati and elsewhere. Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. Trouble is, traffic can be hard to get. It’s not uncommon to invest months of work in content marketing before you see any significant traffic.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Digg] 5 Ways Mobile Marketing is Affecting Social Media
    Also, look into distributing your content via popular news-aggregation platforms such as Flipboard and Digg. How often do you check social media on your phone? In fact, when was the last time you even got through an entire day without your i-enabled device or Android-powered gadget? If you’re like most people, it’s quite hard – if not impossible – to recall such a scenario. Living without mobile technology is unthinkable this day and age.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Digg] Search isn’t about search anymore, it’s about social
    As a result, if you’re able to woo them with your message or pitch, they’ll spend an inordinate amount of their own sweat equity promoting their own content across their own social media platforms and profiles such as their own Twitter, Facebook, Pinterest, Google+, and even sites like Reddit and digg and whatnot — including cross-posting onto LinkedIn, Medium, and other aggregator sites like Business2Community, Google News, and Yahoo!
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Digg] How to Hire The Perfect Person To Run Your Social Media
    Additionally, the candidate must possess a solid understanding of the social media universe, including YouTube, Twitter, Flickr, StumbleUpon, Delicious, Digg, reddit, forums, wikis and blogs. Planning to increase your social media budget in 2015? If so, you’re not alone. Salesforce’s 2015 State of Marketing report says 70% of marketers plan to increase their overall social media spend this year.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Digg] 8 Steps To A More Effective B2B Content Marketing Program
    RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. But guess what? According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Digg] 26 Ways to Promote Your Blog Post
    Try out Digg , Alltop , Technorati.com , or BloggerScope. Congratulations! You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. Fantastic. Now the work starts. Just kidding … but only a little. You see, many of us are a bit stuck in a “if you build it, they will come” mentality with our posts.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 2, 2014
    [Digg] Announcing the Launch of the New Inbound Marketing Book [Free Preview]
    Five years ago, Digg was still a thing , Google still indexed tweets in search results , and Farmville was the most talked-about application on Facebook. A lot of things can change in five years. You could get a new haircut. You could move into a new house. You could start a new job. You could get a whole new set of friends (who then become old friends). You could watch your child, sibling, friend, or relative graduate high school, graduate college, and start their career.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Digg] Are You Committing Content and Social Media Sabotage?
    There are also several third-party social sharing widgets and applications you can choose from such as AddThis , ShareThis , or WordPress plugins like Digg Digg. Recently, I had a music journalist and friend conduct an interview with one of our favorite artists. The day the interview went live, I was beaming with pride for my writer pal and couldn’t wait to share his article with the rest of the world.
  • WRITTENT  |  TUESDAY, JUNE 17, 2014
    [Digg] 15 Blog Design Hacks to Maximize Social Sharing
    Digg Digg is my all-time favorite share button plugin for one very good reason: it displays the buttons in a sticky bar. For example, the plugin we use at WrittenT, Digg Digg, complements our overall blog design and background very well. Image source. Generally, when online marketers discuss social media marketing, we straightaway start thinking about headlines , content quality , and content marketing strategy.
  • BIZNOLOGY  |  TUESDAY, JUNE 10, 2014
    [Digg] Successful SNS’s should be modeled on the college campus
    The developers of reddit realized that after initial vertical growth based on the general members of Digg , kuro5hin, and Slashdot (techie, geeky, teens, boys), reddit would suffer from the same sort of vulnerabilities that Digg suffered when it didn’t evolve and grow and broaden itself past “ News for nerds. Social Media Marketing College football Digg Google Harvard Harvard University High school Social network service thomas pynchon USENET Yale College
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Digg] 7 Quick Ways to Curate Industry Content for Your Blog
    Some of the two most popular are Feedly and Digg, though there are certainly other options, too. Digg: Search URL to add content. Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers.
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Digg] Fulfill your resolution to blog in 11 steps
    And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. However, that said, tools like Digg Reader and Feedly are still powerful and useful drivers for your readership. So “blogging” is on your 2014 New Year’s resolution. Good for you. My goal is to guide you well past the first 28-days and into habituation.
  • LEADERSHIP  |  TUESDAY, DECEMBER 3, 2013
    [Digg] 5 Ways BIG Data Can Be A BIG Deal for B2B
    You can generate suitably large data sets such as marketing campaign results – clicks, likes, shares, tweets, diggs and so on. “Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.”. Source: Wikipedia ). Let’s examine this definition, because I for one, don’t quite agree with it.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 10, 2013
    [Digg] My social media marketing posts from 2011
    In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin. I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 3, 2013
    [Digg] 15 Expert Guides to WordPress: Tips, Techniques, Plugins and More
    Berrie Pelser (again) lists more than three dozen top security and SEO plugins for WordPress along with brief descriptions of each, including Digg Digg [[link] (“Add a floating bar with share buttons to your blog. Powered by legions of fans and armies of developers, WordPress has evolved from a humble blogging platform to a flexible, robust and ubiquitous CMS.
  • BIZNOLOGY  |  TUESDAY, AUGUST 20, 2013
    [Digg] How to recover from the ravages of Google Penguin and Panda
    People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Everyone wants to know both why this has happened and how to make it right. What’s changed, post-Penguin and post- Panda , is that organic SEO isn’t free, cheap, and easy anymore.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 18, 2013
    [Digg] After Google Reader’s demise, does RSS matter to your business?
    With Google Reader gone, feed junkies are scrambling to choose one of several dozen alternative platforms, such as Feedly , the new Digg Reader or NewsBlur. Business Management Content Marketing/Copywriting Small Business Marketing Tools/Services Andy Crestodina Digg Reader Feedly google Google reader Jason Siffring Little Bird Marshal Kirkpatrick News Aggregators Newsblur Obit Media Studios Raven real simple syndication RSS Rss Feed Rss Tracking W3C Yael Grauer
  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Digg] Bye Bye, Google Reader: 3 Viable RSS Reader Alternatives You Can Use
    Alternative 2: Digg Reader. Digg is probably better known for its link sharing product, but it''s a natural jump for the company to create a reader of its own. A little less established than Feedly, Digg Reader was released in beta after working on it for a few months. If you''re cool with some potential bugginess, though, Digg might be the right new reader for you to try out. On July 1, 2013, Google Reader will be shutting down for good.
  • HUBSPOT  |  MONDAY, JUNE 24, 2013
    [Digg] What You Missed Today in Marketing: June 24, 2013
    Main contenders have been Feedly and Digg. Surprise! We''re switching things up today for these news-roundup posts. This week, we''re going to try sending you a little digest at the end of the day featuring some news you may have missed. No need to freak out -- we''re just trying to find the format that works best for this roundup, so let us know what you think in the comments. So let''s get to it! Lots of marketing news today. Snapchat for Kidz. You heard that right.
  • WRITTENT  |  TUESDAY, JUNE 4, 2013
    [Digg] 17 Ways to Succeed in Viral Content Marketing
    SingleGrain recommends Digg, Reddit, StumbleUpon, YouTube and Del.icio.us Every marketer’s dream is to create a piece of viral content. Old Spice, Smart Water, and BlendTec are just a few examples of companies with campaigns that have received million of shares, and some serious brand advocates. While there’s no reliable formula for virality, there are some tried-and-true tactics to increase the appeal of your next campaign.
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Digg] 30 Awesome Blogging Guides, Tips and Resources
    Beyond the big social networks and Triberr, Laura-Lee Walker (again) presents an infographic illustrating 30 ways to promote your blog content using social media, social bookmarking sites (does anyone still use Digg?), Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy.
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Digg] Blogger outreach is more PR than social media
    If we do everything right, we’ll generally earn a couple-hundred earned media mentions directly shared on the bloggers’ blogs, we’ll also earn secondary mentions through Facebook, Twitter, StumbleUpon , Pinterest, Tumblr, Google+, digg, and even, if we’re lucky, reddit. The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+.
  • BIZNOLOGY  |  TUESDAY, APRIL 9, 2013
    [Digg] Kiss your line-of-shame smack on its social media lips!
    That, as we laugh and our shoulders relax and we let some of our daily stress disperse into the Interwebs, we also click Share To: Twitter, Facebook, Google+, Pinterest, Reddit, Digg, Vine, StumbleUpon , Tumblr and everywhere else. If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the line in the sand that you and your employer have decided are grounds for termination. What do I mean?
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Digg] 7 Steps to Becoming a World-Class Real-Time Marketer
    Are they news junkies who dive deep into topics on Digg, Reddit, or StumbleUpon? Lately, real-time marketing is the buzzword du jour. While the notion of real-time marketing has been around since the mid-nineties, the practice gained steam after Oreo's "Dunk in the Dark" ad was created immediately following the power outage during this year's Super Bowl.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 19, 2013
    [Digg] Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports
    There is also a column for data hub activities, which is the number of social conversions and events that have happened on one of the official social networks, which includes Digg, Blogger, Delicious, Google+, and Reddit. In previous posts, we discussed ROI with regard to campaign tagging , advanced segments, and profile filters. Google Analytics has recently expanded its reporting option to include social media outlets.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 12, 2013
    [Digg] Build some social media marketing backbone you big wuss
    All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 5, 2013
    [Digg] Your corporate website needs to become a trap
    Finally, if you turn your static News section into blog-like posts, you can easily add social media share and submit buttons, extending these news items from just site-based brags and updates to social media-shareable content that is nearly frictionless to share via Facebook, Twitter, Google+, Pinterest, reddit, digg, Newsvine, StumbleUpon, or even Tumblr. I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown.
  • HUBSPOT  |  SUNDAY, JANUARY 13, 2013
    [Digg] Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
    is improving its search feature, and even Digg is playing along. Digg Says It’s Growing, Starting to Monetize, From Marketing Land. Looks like Digg is finding more opportunities for marketers to advertise on its platform! The new Digg platform launched about 6 months ago and is now starting to monetize. If your company has a mobile application, you might want to consider Digg’s new advertising option. Guess what. We’re almost 2 weeks into the new year already.
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Digg] A Breakdown of All Your Website's Traffic Sources (What Means What?)
    There are sites like StumbleUpon, Digg, Delicious, Squidoo, even HootSuite that might be bucketed under here! You know how we're always on your case to measure your marketing? Get in good with your analytics ? Evaluate what's working, and what's not, so you can spend your time and dollars more wisely? That's way easier to do when you understand what all the things you're measuring actually mean.
  • BIZNOLOGY  |  TUESDAY, JANUARY 1, 2013
    [Digg] 11 digital marketing resolution ideas for ’13
    Digg, Reddit, and StumbleUpon have always done this; however, now it’s even in the way we view our content on Facebook, Google+, Pinterest, and especially Flipboard (see below). I am in the midst of setting up my New Year’s resolutions for 2013. I know not everyone does the resolution thing, but almost half of all Americans do. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you.
  • NUSPARK  |  SUNDAY, DECEMBER 16, 2012
    [Digg] The 12 Days of Social Media; a Holiday Post
    2 Digg and Reddit bookmarking. . I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts. In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. On the 12 th Day of Christmas, my content gave to me…. . 12 Google Plus sharing and discussing. 11 Facebook status updating. 10 Tweets worth retweeting.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 4, 2012
    [Digg] Upgrade your lame agency website into your social media brand HQ
    Another thing it lets me do is add a plugin that easily allows me to offer all my visitors the ability to effortlessly share my content to Pinterest, Facebook, Twitter, Tumblr, and even Google+, reddit, digg, NewsVine — whatever. Image via CrunchBase. At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. What we do own is our own properties. No matter how many hours I spend at the Java Shack or Peregrine Espresso, I am just a customer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 11, 2012
    [Digg] Best Social Media Management Tools for Small Business Owners
    Enables users to populate multiple Twitter and Facebook feeds and Facebook pages, as well as Flickr stream, Google Reader, Digg and RSS subscriptions. By Kerry Gorgone, Contributing {grow} Columnist. Entrepreneurs are universally short on time and money. Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Digg] 10 Clever Website Error Messages From Creative Companies
    Digg is a social news website that gathers news from across the Internet and compiles it on one website for readers. Since people depend on Digg for a lot of their news, they use this funny message whenever they are down. Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down.
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    [Digg] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls.
  • BIZNOLOGY  |  TUESDAY, AUGUST 14, 2012
    [Digg] The best online reputation defense is a good offense
    If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins, adorable kittens, and the self-indulgent ramblings of under-employed folks too far to either the left or the right to amount to much. Just because you’re old-fashioned doesn’t mean it isn’t working.
  • WEBBIQUITY  |  WEDNESDAY, JULY 18, 2012
    [Digg] What Could Kill Google and Facebook
    And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale. Facebook Social Media Marketing Twitter Digg Facebook changes facebook killer Facebook privacy Google Gears google killer Google Knol LinkedIn MySpace Panda Penguin Picnik twitter killer user experience
  • BIZNOLOGY  |  TUESDAY, JULY 10, 2012
    [Digg] Images are now mandatory in social media content
    I knew that digg and reddit always looked for an illustrative graphics file every time I would submit a link and I knew that Facebook and Twitter would even give me the option of choosing which photo would best define my thousand words — I knew that. I first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics. Now, illustrating your content is not just preferable, it’s mandatory.
  • BIZNOLOGY  |  TUESDAY, JUNE 19, 2012
    [Digg] Adventures in Frictionless Sharing
    The framework that Facebook, digg, reddit, StumbleUpon , and Twitter is based upon, requiring liking, digging, redditing, thumbs-upping, or retweeting, demands way too much commitment from the casual visitor on a daily basis. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What is it, you ask?
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 1, 2012
    [Digg] 10 Ways to Kickstart Your Inbound Marketing Program
    Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well. In contrast, Twitter, StumbleUpon and Digg indicate a listing is sponsored, but otherwise include it in the interface like other content.
  • BIZNOLOGY  |  FRIDAY, MARCH 23, 2012
    [Digg] Google Analytics Upgrade Could Bode Well for Google Plus
    Image via CrunchBase. This week Google introduced some significant changes to its widely used analytics offering. In a nutshell, the company is now providing a more in-depth look at the impact of social channels beyond the usual checking off of likes, followers, friends or whatever else online connections are called these days.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 9, 2012
    [Digg] Will Content Marketing Destroy Social Media?
    The quality measures extend beyond pure readership to engagement metrics such as the tens of thousands of shares via social media (Facebook, LinkedIn, Twitter, Digg, etc.). There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. I mean “Whoa!”…The ”…The power of content marketing!
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Digg] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.” Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2012
    [Digg] Go On Get Your Blog On: How to Empower Employees as Blogging Champions
    Social aggregators such as Digg and Stumble Upon are also great social platforms for employee participation. by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. A series of workshops and luncheons open to all employees interested in participating and learning more about social media was put together and celebrated throughout the month.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Digg] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
    Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg. On the web today, things change fast. New applications launch every day, and existing applications continue to evolve and add new features. Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Even the Merriam-Webster Dictionary started adding a few to its collection!
  • WEBBIQUITY  |  MONDAY, NOVEMBER 21, 2011
    [Digg] Eight Factors to Consider When (Re)Launching a Business Blog
    Digg, Facebook, LinkedIn), even create an e-commerce store. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2011
    [Digg] Identifying the Hottest Social Networks and Niche Sites for Your Target Audience
    Digg: The most popular social news site named for the ability of users to ‘digg’ articles they agree with and ‘bury’ articles they don’t. by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites. Such online channels can’t be overlooked.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Digg] Should I Open A New Social Channel? 5 Questions To Ask Yourself
    Digg : Delve into this library of articles on almost every topic. General info sharing sites like StumbleUpon and Digg cover a wide variety of topics and that includes user profiles as well. by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Beyond the old (can we really say that? Facebook, has only been around for seven years, after all!)
  • SNAPAPP  |  MONDAY, SEPTEMBER 12, 2011
    [Digg] Viral Lift - How to Master the Art of Viral Marketing
    LinkedIn and social bookmarking sites like Reddit and Digg will accept a custom title and description, but no image or personalized, user-specific results information. ?SnapApp Viral Lift. Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic.
  • AGGREGAGE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Digg] People Curation
    Crowdsourced content curation (Digg and StumbleUpon). I just finished reading a great post by Ville Kilkku titled: Klout, Triberr, paper.li, and the future of content curation. It made me realize that people curation should be a lot of what we are really talking about here. But before I get to that, let me step through what he talks about. He takes us through a few different models of content curation.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Digg] 10 Social Media Cartoons Guaranteed to Make You Smile
    Digg in Real Life: The Bury Brigade. It's Wednesday, or Hump Day, as some call it. You're just about halfway through the workweek at this point. How about an extra little push? No, we're not talking about a second -- or third -- cup of coffee. What about some funnies? Over the past few years, we've published 45 marketing cartoons. To be honest, it's actually one of our favorite types of content to publish. After all, cartoons are.well.fun!
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2011
    [Digg] A great title is what gets your blog post read
    In today’s decontextualized world of walls, feeds, RSS, e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if [.]. Image by reinvented via Flickr Long blog post short: please be as descriptive as possible when titling your blog posts.
  • MODERN MARKETING  |  MONDAY, AUGUST 8, 2011
    [Digg] What Google+ Needs to Offer Businesses
    by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. With a reported 25 million users, it’s fastest growing social media network of all time. But the open question is whether the ripples from that initial splash will impact businesses’ social media marketing strategy. From the beginning, Google+ has promised to deliver business pages for brands, and even demanded companies remove pages set up as profiles.
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2011
    [Digg] A great title is what gets your blog post read
    In today's decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you're new to blogging and don't happen to be Seth Godin. Image by reinvented via Flickr. by Chris Abraham. Long blog post short: please be as descriptive as possible when titling your blog posts.
  • MODERN MARKETING  |  SUNDAY, AUGUST 7, 2011
    [Digg] [Chart] Thank You, Marketing Automation
    by Egan Cheung | Tweet this “ D?mo mo arigat? ”. Those first 2 words of Styx’ greatest song translates to roughly “ Thank you very much ”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation he provides. For this chart, we divided companies into either the bottom 30%, the middle 50% and the top 20% in their use of marketing automation. We then looked at the overall volume of form submissions those companies received in the first half of 2011.
  • MODERN MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Digg] Are You Crushing Your Customers with Content?
    by Heather Foeh | Tweet this If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch. That’s because proactive companies are constantly developing customer content that addresses customer challenges. As Valeria Maltoni explains, customer loyalty is the byproduct of continued conversation.
  • MODERN MARKETING  |  THURSDAY, AUGUST 4, 2011
    [Digg] Marketers: How To Get Noticed by “Influencers”
    by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. Because there are few who are truly have influence online, and because they could come from any corner of business (they may even work for one of your competitors), the struggle to get noticed is a pebble in the social marketer’s shoe. It’s a persistent discomfort.
  • MODERN MARKETING  |  WEDNESDAY, AUGUST 3, 2011
    [Digg] 4 Tools for Measuring Your Online Influence
    by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. It’s no wonder that so many B2B and B2C brands have intensified their efforts to grow online influence and reach influencers through social media. Measuring online influence is a difficult task at best. For the most part, marketers have been constrained to piecemeal metrics like page views, followers and likes.
  • MODERN MARKETING  |  TUESDAY, AUGUST 2, 2011
    [Digg] Survey: More Than Half of Marketers Responsible for Revenue Goals
    by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. Nearly 53% of respondents said that their marketing departments were responsible for meeting a revenue goal. That figure shows that more marketing departments are moving away from fuzzy measurements towards accounting for their impact on revenue growth.
  • MODERN MARKETING  |  MONDAY, AUGUST 1, 2011
    [Digg] 3 Lead Management Questions Sales will Ask Marketing
    by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. Now you’re onto “the leads still suck, but please give us more” conversation.
  • MODERN MARKETING  |  SUNDAY, JULY 31, 2011
    [Digg] Why Eloqua is Working with Habitat for Humanity
    by Erika Goldwater | Tweet this Like to give back? To the community, I mean… Most of us would say yes. Social activities used to be a big component of what makes a “cool&# place to work with sponsored Happy Hours or company-wide outings complete with zip lines and white water rafting. However, I think maybe tough economic times or perhaps a greater awareness of our world around us has helped redefine the definition of what makes a company cool.
  • MODERN MARKETING  |  FRIDAY, JULY 29, 2011
    [Digg] A History of Dreamforce [Infographic] #DF11
    by Joe Chernov | Tweet this There are few skills I value more than speed. If I were a gambler, I’d put my money on the “fast and good enough&# tandem over team “slow and perfect&# every time. But once in a while you need both speed and accuracy. For example, when you create content that relates directly to a brand other than your own.
  • MODERN MARKETING  |  THURSDAY, JULY 28, 2011
    [Digg] The Impact of M&A on the Marketing Automation Industry
    by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. A CEO, Wilson learned, does only three things: He or she sets/communicates the company’s vision and strategy. He or she hires/retains the best talent.
  • MODERN MARKETING  |  THURSDAY, JULY 28, 2011
    [Digg] 4 Keys To Content Marketing Completion
    by Andrew Moravick | Tweet this What’s a king without a queen? And isn’t a king without an army just a screwball with a crown? Content may be king, but content doesn’t rule without a court. Great content still needs its counterparts in context, a powerful distribution plan to put concepts into action and connection with the people.
  • MODERN MARKETING  |  WEDNESDAY, JULY 27, 2011
    [Digg] How to Beat the S&P 500
    by Jim Williams | Tweet this You probably read the same headlines as me. Customer Confidence Rocked.” Businesses Posting Big Losses.” Markets Sluggish.”. In the current climate, many might assume that companies can merely trudge along right now and hope for better times ahead. But the reality is many public companies are beating the markets and seeing substantial revenue growth. We looked at the performance of 155 public companies using Eloqua and benchmarked it against the S&P 500.
  • MODERN MARKETING  |  TUESDAY, JULY 26, 2011
    [Digg] 8 Rules For Running Online Display Ads
    by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. The Internet changed the value proposition of mass media marketing. With the advent of email marketing , video marketing, blogging and social media marketing, businesses have a myriad of affordable options to build audience and engagement.
  • MODERN MARKETING  |  MONDAY, JULY 25, 2011
    [Digg] Eloqua Goes Titanium
    by Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.” We think that’s an understatement. It might just be the event of the year. It’s got it all: superstar speakers, a veritable “who’s who” list of attendees, all the top cloud vendors, and always an immensely entertaining entertainer.
  • MODERN MARKETING  |  MONDAY, JULY 25, 2011
    [Digg] 4 Lessons DemandGen Pros Can Learn From Social Media
    by Joe Chernov | Tweet this Recently I tallied four lessons social media marketers can learn from their demand generation counterparts. To recap: We social media pros can be more willing to be measured, more open to long-term planning, more focused on customer acquisition and more methodical in our approach to campaigns. But just because social marketers have plenty to learn from those responsible for lead generation , it doesn’t mean we are seated at marketing’s “kid’s table.”
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Digg] Web Presence Optimization, Reloaded
    Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. So I figured it was time to update my inaugural post on this blog, What is Webbiquity?
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Digg] Web Presence Optimization, Reloaded
    Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. So I figured it was time to update my inaugural post on this blog, What is Webbiquity?
  • MODERN MARKETING  |  SUNDAY, JULY 24, 2011
    [Digg] [Chart] How Personalization Increases Email Open Rates
    by Egan Cheung | Tweet this What’s in a name? When it comes to email marketing , a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. It turns out that personalizing your subject line can help – if you do it right. Emails with someone’s name have open rates about 4.7% over the average. Subject lines that use the recipient’s company name have a lower average rate by 2.6%.
  • MODERN MARKETING  |  FRIDAY, JULY 22, 2011
    [Digg] 4 Steps for Making a Fan for Life [Video]
    by Jesse Noyes | Tweet this In sports marketing there’s little that takes precedence over the all-important up sell. Sports teams – and the arenas they play in, for that matter – are constantly thinking up new ways to turn the casual fan into a season-ticket holding, stat-quoting, all-star fan for life. Adrian Chang , a Customer Success Manager, works closely with Eloqua’s premier sports clients – teams like the Boston Bruins and the Miami Heat.
  • MODERN MARKETING  |  THURSDAY, JULY 21, 2011
    [Digg] 4 Conversation Starters For Selling The CFO On Marketing Automation
    by Michael Martin | Tweet this Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.”. CFOs aren’t laughing. Should come as no surprise that the Chief Financial Officer – in fact, the entire finance department – are all about the numbers. CFO’s are most concerned about profitable growth, managing operational and capital expenses, monitoring ROI and managing risk. These analytical number crunchers live for data.
  • MLT CREATIVE  |  WEDNESDAY, JULY 20, 2011
    [Digg] The B2B Inbound State of Mind: Build the Brand
    Bookmark phenomenal content on Delicious, StumbleUpon or Digg. Click to see VIDEO "Inbound State of Mind". Inbound marketing presents an incredible opportunity to communicate your brand messages to a broad audience who can become advocates to help share your message. Brand building is a long-term marketing strategy that coincides with a similarly enduring inbound marketing strategy. According to Courtney Wiley of iMedia Connection , “The B2B buying process is fundamentally changing.
  • MODERN MARKETING  |  WEDNESDAY, JULY 20, 2011
    [Digg] 22 Essential Mobile Apps for Your CMO
    by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify. When it comes to “managing up,” the challenge you face is not an easy one: How do you get more of your CMO’s attention when the demands on her time are multiplying? The solution: Help your CMO manufacture more time.
  • MODERN MARKETING  |  TUESDAY, JULY 19, 2011
    [Digg] 5 Common Stages of B2B Lead Nurturing
    by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple business transaction. There are several layers of investigation, cultivation and negotiation along the way. Smart marketers don’t jump in haphazardly.
  • MODERN MARKETING  |  MONDAY, JULY 18, 2011
    [Digg] 14 Awesome Google Labs Experiments You May Have Missed
    by Jesse Noyes | Tweet this Google+ has been the talk of the digital town the past couple of weeks. But while Google’s latest jump into social media is exciting, it can be easy to forget just how much cool stuff Google rolls out on a regular basis. With that in mind, we present 14 cool Google Labs experiments you might have missed. Try out some of these apps for your phone, email, and calendar or for your research.
  • MODERN MARKETING  |  SUNDAY, JULY 17, 2011
    [Digg] [Chart] Webinars, Data Taking Off In The AppCloud
    by Egan Cheung | Tweet this The recent launch of Eloqua’s AppCloud has been met by an enthusiastic community of partners, developers, and marketers eager to get a more complete picture of their buyers profiles. We’ve been curious about what people are most enthusiastic about. We looked at the total number of apps installed by our customers and found that over 200 Customers have installed apps and used them in over 2100 different types of connections to our partners this quarter.
  • MODERN MARKETING  |  FRIDAY, JULY 15, 2011
    [Digg] Top 40 Twitter Feeds You’re Not Following
    by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed. Nowhere is this more true than on Twitter. So to help remedy the situation, we present our pick for top 40 Twitter handles you may have missed. The criteria was good content, with a business bent, and less than 1,000 followers (at the time of this writing, of course).
  • WRITING ON THE WEB  |  FRIDAY, JULY 15, 2011
    [Digg] Online Persuasion: How to Write to Create Desire
    Digg this! When writing online , how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Many online content marketers misunderstand what it means to “appeal to emotions.”
  • MODERN MARKETING  |  THURSDAY, JULY 14, 2011
    [Digg] 4 Lessons Social Media Pros Can Learn from DemandGen
    by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You were tinkering inside Google+ while the rest of the Web begged for an invitation. Your Klout score hit 70 before the public realized the company’s name began with a “K”. You’ve got a Posterous and a Tumblr blog. You say “epic” a lot. You compared Google’s Buzz to U2’s Zooropa – and your loyal following got the joke (or at least pretended to). And you have a lot to learn. Believe me, I know.
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Digg] 20 Expert Tips for Better Facebook Marketing
    YouTube is a treasure trove of ‘em, and sharing sites like Reddit and Digg are great sources to discover stuff people like." - Linda Bustos, GetElastic. If you've been reading our blog and other marketing blogs out there, hopefully you're convinced that setting up a Facebook Page can be beneficial to your business.
  • MODERN MARKETING  |  TUESDAY, JULY 12, 2011
    [Digg] 4 Conversation Starters for Selling Marketing Automation to the CEO
    by Michael Martin | Tweet this Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two persistent questions: “How is my company going to make its number? “ and “Are my competitors going to outperform me?”. You see, if the buck stops with you, then you probably worry about the variables, the unmeasured and the uncontrollable.
  • MODERN MARKETING  |  TUESDAY, JULY 12, 2011
    [Digg] Content Marketing + Lead Nurturing Webinar: Stay Gold, Ponyboy!
    by Joe Chernov | Tweet this “Content marketing” is the new “social media.” I have at least one meeting every day with a marketer who is looking to create a content marketing practice at his company. Content has never been more vogue. On the other hand, lead nurturing (the practice of cultivating a lead over time until the prospect is ready to buy) remains, to most observers anyway, “just” lead nurturing. It’s strong and stable, but not exactly posh.
  • WRITING ON THE WEB  |  TUESDAY, JULY 12, 2011
    [Digg] 6 Writing Tips for SEO Friendly Content Marketing
    Digg this! Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Or do you make the copy interesting so people will be eager to read it and pass it on?
  • MODERN MARKETING  |  MONDAY, JULY 11, 2011
    [Digg] 14 Sanity Saving Apps For Business Travelers
    by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. Luckily, the connectivity to travel information, news, music, social networks mobile apps provides can help keep you sane – even after your fifth whole-body scan of the week.
  • MODERN MARKETING  |  SUNDAY, JULY 10, 2011
    [Digg] [Chart] Would Rebecca Black Make A Good Marketer?
    by Joel Rothman | Tweet this When’s the best day of the week to send out email? Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you “gotta get down on Friday.&#. But we crunched the numbers on 1.5 billion email sent in the first half of this year, and even though 13% of emails get sent on a Friday, most people are working for the weekend at that point.
  • MODERN MARKETING  |  FRIDAY, JULY 8, 2011
    [Digg] What Your Business Needs To Know About Google+
    by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. That’s a modest assessment. Make no mistake. Google+ is aiming at Facebook, LinkedIn and Twitter users. They want a piece of everyone’s pie.
  • WRITING ON THE WEB  |  FRIDAY, JULY 8, 2011
    [Digg] 7 Writing Tips to Connect Emotionally with Your Readers
    Digg this! How do you create an emotional connection with your readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind. When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you.
  • MODERN MARKETING  |  THURSDAY, JULY 7, 2011
    [Digg] Inside The Busy Mind Of A Marketer
    by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Our friends at Quarry recently cooked up this Mind Map visualization to help sort out all the various demands crying for marketers’ attention, and how marketing automation help get a grasp on them all.
  • MODERN MARKETING  |  THURSDAY, JULY 7, 2011
    [Digg] [Infographic] Inside The Busy Mind Of A Marketer
    by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Our friends at Quarry recently cooked up this Mind Map visualization to help sort out all the various demands crying for marketers’ attention, and how marketing automation help get a grasp on them all.
<< 1 2 3 ... 9 10 >>