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Stand Out: Differentiating Your Construction Company From Your Competitors

Navigate the Channel

Consider these methods to start: Differentiate Positively To catch a prospect’s attention, you must stand out in a remarkable way, which means discarding—or avoiding—the same spiel and catchphrases your competitors have offered a thousand times. But don’t look to your product or service features for differentiation. Go here and here.

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Age of SGE: How Will AI Affect Search Traffic in the Next Decade?

Top Rank Marketing

The Atlantic , which says it gets up to 40% of its current traffic from Google , recently published an analysis on the subject and concluded: “75% of the time, the AI-powered search would likely provide a full answer to a user’s query.” Google will remain a powerhouse driver and director of web traffic. using TikTok for search ).

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Shadow Traffic: Why Your Traffic Numbers Are Off By 20%

Parse.ly

Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” What is Shadow Traffic? What Causes Shadow Traffic? The Rise of Shadow Traffic. Want Parse.ly

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Enabling with technology, differentiating through humanity

Martech

It might seem a great idea to bring self-serve kiosks into the store, but if the foot traffic is not tech-savvy, to the counter they go. The post Enabling with technology, differentiating through humanity appeared first on MarTech. Who among us can resist fresh, golden, perfectly salted McDonald’s fries? Paying with cash?

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Understanding Where Your Traffic is Coming From with UTM Tracking Codes

DAGMAR Marketing

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. The campaign source identifies the source of your traffic, such as Facebook, a newsletter, Google My Business page, etc. This is the ‘medium’ where your traffic came from.

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Differentiating Content Marketing and PR: A Comprehensive Guide

DivvyHQ

Have you ever thought about the distinct differences between content marketing and PR? Both heavily leverage content, but they serve very different objectives for most companies.

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3 Ways To Differentiate Your Brand in Search Engine Results

KoMarketing Associates

B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. Rich Snippets.