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The Difference between Content Marketing and Marketing Content


Content marketing is a segment of marketing that focuses primarily on top-of-funnel marketing initiatives, such as thought leadership, brand awareness, and lead generation. This meaning is why the differentiation between content marketing and marketing content is so important.

What Is Digital Marketing?


The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. A method of driving traffic to your website by paying a publisher every time your ad is clicked.

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Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)


Content such as interactive infographics, interactive videos and long-form content work well to differentiate your brand while increasing authority in the industry. . Use list segmentation and personalization to ensure you are not over or under selling leads throughout the sales cycle. . .

A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel


Vendors need to be seen by buyers as trusted experts in their field, and have a clear point of differentiation in the market. Focus on driving relevant traffic but not filtering conversations. . . The key to a successful MoFu content strategy rests on audience segmentation.

Oracle Real-Time Decisions Empowers Business Users

Customer Experience Matrix

When a market first develops, it is filled with “point solutions” that do one function – say, send emails or analyze Web traffic. This is especially true in customer management, where new touchpoints – Web, mobile, social, etc. What this means in practical terms is that companies wishing to coordinate customer treatments across channels need to knit together their separate touchpoints. One of the few dependable rules in the software industry is that Suites Win.