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The Difference between Content Marketing and Marketing Content


Content marketing is a segment of marketing that focuses primarily on top-of-funnel marketing initiatives, such as thought leadership, brand awareness, and lead generation. This meaning is why the differentiation between content marketing and marketing content is so important.

What Is Digital Marketing?


The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. A method of driving traffic to your website by paying a publisher every time your ad is clicked.

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Customer Experience Matrix

When a market first develops, it is filled with “point solutions” that do one function – say, send emails or analyze Web traffic. This is especially true in customer management, where new touchpoints – Web, mobile, social, etc. What this means in practical terms is that companies wishing to coordinate customer treatments across channels need to knit together their separate touchpoints. One of the few dependable rules in the software industry is that Suites Win.