“Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues
Sword and the Script | B2B
FEBRUARY 8, 2022
This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market. However, if you are candid, you’ve differentiated yourself from three-quarters of the market. Most buyers of B2B technology don’t believe vendors are completely honest.
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