Remove report survey
article thumbnail

How Marketers Can Differentiate Their Products Or Service

Marketing Insider Group

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market. Brand Story.

article thumbnail

Survey: 83% of Marketers Believe Personalization is a Key Differentiator vs. Competitors

KoMarketing Associates

Adobe recently published the results of its 2020 personalization survey, and statistics showed that only six out of ten organizations feel that they have extensive personalization efforts in place. As of the time of this survey, just 33% of marketers said that more than half of their digital marketing budget goes toward personalization.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

Sword and the Script | B2B

Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. Security isn’t a consideration that comes naturally to a profession that centers around promotion, but the survey shows security awareness is permeating the organization. The full report is an interesting and quick read.

article thumbnail

Survey: 64% of CMOs Have Changed their CX Strategy In Response to COVID-19

KoMarketing Associates

Isobar recently conducted its global “Creative Experience Survey 2020,” and statistics showed that 64% of CMOs have either “completely” or “moderately” changed their CX strategy in response to the pandemic. “As Marketing Technology and the Customer Experience.

article thumbnail

39% of Marketers Claim Poor Quality Data Hinders the Customer Experience

KoMarketing Associates

Experian recently published the results of a survey aimed at looking at global trends in data management, and statistics indicated that most organizations (52%) are continuing to make the customer experience their top priority. That being said, they need accurate data to connect and resonate with customers and prospects.

article thumbnail

Customer-Centric Growth: Unlock 7 Success Factors

Vision Edge Marketing

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.”

article thumbnail

How to Grow Your Business with Voice of the Customer

SendX

marketers reported seeing noticeable improvements due to personalization efforts. And 59% of customers report that personalization influences their shopping decisions. Surveys Surveys can be effective at various points in the purchase cycle. This can help you not only in retaining customers, but also in finding new ones.

Business 363